This is a YouTube video titled "Why You're A Terrible Sales Manager | Matthew Ryder" containing a monologue or talk by a single speaker discussing the pitfalls of complicated sales management styles and emphasizing the importance of simplifying client journey processes to improve effectiveness. The content is focused on sales management advice and was created in June 2023.
Your management style is so complicated that it takes an army of physicists to figure out what it is you guys are supposed to be doing, and you're doing something wrong. A lot of sales managers track a lot of useless data. They're trying really hard, but ultimately, like, they're not focusing on the things that actually make you money. So the first thing a sales manager must do who's good, is they must break down the process and understand what the client journey is and then just have a very simple line, like mud map of exactly what that is. Then from there, you attach in all the processes that happen in between, you make sure those are correct, and then you have a really, really coherent map that anyone can come in and understand. If it's not simple and clear, then, like, the moment stuff gets a bit funny. You're going to be so bamboozled with your own weird, wild and wonderful processes and data that you're not going to really know what to fix. So what you're going to do is you're going to try to fix everything. When you fix everything, you fix nothing.
