This is a YouTube video titled "Why You’re Getting a Timing Objection👆 | Matthew Ryder" containing a monologue by Matt Ryder recorded in January 2024. In this content, Matt Ryder explains the concept of a timing objection in sales or decision-making, emphasizing the role of urgency and consequences in motivating action.
Essentially a time objection is a lack of urgency. So the symptoms of a lack of urgency probably haven't either future paced out the goal enough, or you haven't gone through consequence effectively enough. If someone has a really big problem and their solution is very meaningful and detailed out, and they have decided that the consequence of not achieving that solution and solving that problem are unacceptable, then timing doesn't really matter, you know, which is why a lot of the time people go to the doctor and they get told they have to lose weight or they're going to die. That's when they start moving and grooving. They don't want to die. The consequences of not acting acting become far more important.
