True wealth comes from delivering what society wants but can't get. One founder identified a gap between expensive and cheap sales training, created a $6-8k scripted program, and scaled from $20k/month to eight figures by filling that specific market hole.
Someone's asking, like, you can't get rich by renting out your time. Is there really any other way to get rich? Yeah, I mean, if I had to summarize how to make money, at least from what I've learned in life, you have to. You basically get rewarded by society for giving it what it wants and it doesn't know how to get elsewhere. And a lot of people think you can go to school and you can study for how to make money. But the reality is there's no skill called business. What you're actually trying to figure out is what product or service does society want but does not yet know how to get. And you want to become the person who delivers that and delivers it at scale.
That's perfect. So that's like market positioning essentially. So when I came into seventh level is doing around $20,000 a month right now, my business sales sniper, I think was at like a million dollars a month at the time. But what I kind of saw was a tremendous amount of potential in order for that thing to grow. Because really at the time there was really high ticket kind of sales training and super like sort of like low T. There was nothing in between. So I sort of developed Inner Circle and then the like 3.0 program. And the reason for that was because I saw that scripting was really lacking in the marketplace and it's sort of what they needed. And there was a lot of questions around scripting and what to say and how to say it, but it was really only available at like these super kind of like high tier levels. And there was no sort of mid ticket programs. And so when we developed any PQ 3.0, which I think is now called Pro or something like that, that was a very, very specifically designed system. In order, people like all of the foundational stuff with a build your own script template. And then Inner Circle, we build the script for you. What I tried to do is have a look at the Venn diagrams of all the things that were available. And that's exactly what I did. I Venn diagrammed it all out and I said like, what is missing in the marketplace? And it was a mid ticket with scripting. And so what I did is I built a mid ticket with scripting. So I wrote out that whole program and then sort of put the whole thing together and then Jeremy shot it. And so like that was the idea behind it and that it was a highly deliverable at scale because it was group training. It was very systemized of coaching options and it absolutely skyrocketed the business because it was at that 6 to 8k kind of range and so mid ticket deliverable, accessible for a lot of people, and filled a gap in the market that just didn't exist at the time. And that is exactly how you grow businesses to multiple eight figures in like only a few years.
