Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

You are larping as a business owner if... ($40M/year CEO)

1 Oct 2026 · 1 min

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0:35

In this YouTube monologue, Matt Ryder condemns business owners who operate without forward‑looking financial planning. He argues that true ownership requires forecasting 12‑24 months ahead, establishing clear processes, and maintaining cash reserves to cover staff salaries during downturns. Ryder calls out leaders who claim to care for their teams yet only offer superficial gestures like retreats, labeling such behavior as "LARPing"—pretending to be a responsible owner without ensuring employees' financial security.

Chapters

You are legitimately LARPing as a business owner if you're not forecasting. What that means is that at the end of every month, you had no plan, no procedure, no process, and business just happened to you. I remember I called a bunch of business owners out when I was at this mastermind and I was like, who here forecasts their business 12 to 24 months ahead of time so they know exactly what's gonna happen, when it's gonna happen? They know when there's some expected downturns, they have the cash so they can always pay their staff. So all you guys that have been up here pretending like you give a fuck about anyone, but you have done nothing to ensure the financial stability of your employees, but you take them on a fucking retreat, you're LARPing as someone who cares.