Matt Ryder, a former Special Forces sniper and seven-figure sales pro, explains why you lost that deal. The problem isn't your skill but a broken premise in how most people teach objection handling. He walks through a system that turns objections into closing tools.
You lost a deal this week to an objection that you knew was coming. I need to think about it. I need to talk to my partner. Hey, this just seems like a lot of money right now. You knew it was coming and you still fumbled it. You hung up the phone and then spent the next 20 minutes kind of ideating like you're in a shower after an argument, going over every possible scenario. The problem is like, you know what you should have said. And here's the question that no one's asking you. Why did you fumble it if you knew it was coming? It's obvious objections are somewhat inevitable unless you're just kind of trying to sell nothing but laydowns. People are gonna have concerns. It's pretty normal. It's not because you're bad at sales. It's because everything that you've been taught about objection handling is just built on the wrong premise. And in the next 10 minutes, I'm gonna take you through and show you exactly what that premise is, why it's costing you money every single week, and the system that I've taught to reps in all different industries to kind of flip objections into the thing that kills deals into actually helping close the deal. So for those of you who are like, why should I give a damn what this guy thinks about? So my name is Matt, I'm a former Special Forces sniper and turned into a sales guy. I was making like $22 commission selling gym memberships, and then over the course of time crossed over into selling high-ticket services and products and became a 7-figure earning sales rep. Then I owned 7th Level, which is Jeremy Miner's company, and now after exiting that company, I've done the sales for many, many different companies, been a 7-figure earner. Using the system I'm going to teach you, I got $200K months in my own commission. I'm not like here to sell you on personality and charisma. What I want to do is teach you a step-by-step replicatable system that you can use on your sales calls to not get lost and actually be able to have sort of a tangible process that you can hang on to. And when things get weird and squirrely, you can kind of default back to these things, which is how I was taught in special operations of how you build upon a skill set.
