This is a short excerpt from Matt Ryder (YouTube) advising creators to avoid attracting the wrong audience by keeping a clear, specific value proposition and staying consistent with their messaging style. He recommends using precise language, not over-promising, and remaining in one’s lane so the right buyers self-select in.
The way I make sure content actually drives buyers is just being really, really clear with the value proposition that I give. Right? So I don't say outlandish, outrageous stuff. I think there's nothing wrong with doing that. But what it does do is it causes the floodgates to open up to a whole demographic of people that I'm not super interested in serving personally. I make sure that I keep a really good, clear and targeted avatar by one, like, using the words that I want to use, and by not, like, dumbing anything down by being a really straight shooter and saying, like, this is exactly what I give you, and then not going out of my lane much. And I think if I'm consistent with that, then that will just drive the right people to the right places.
