Matt Ryder argues salespeople should prioritize winning over being liked. Ask forgiveness instead of permission, exploit CRM timing rules to poach leads from weaker reps, and adopt an advantage-seeking mentality learned from combat training.
Chapters
The main thing is that they ask instead of do. I think in sales you should ask for forgiveness. There's no I in team, but there is a me. And when you're on a sales team, like, I personally am not there to make any friends. I'm there to win. I'm there to be the Steph Curry to be the number one. And if that means that I have to like take sales out of other people's pockets, then I will. If there's a 14 day rule. So it's like, hey, you can't follow up with anybody after they've had a sales call after 14 days. And it's fair game up to 14 days. I am ranking every single sales rep from best to worst. And you better believe that Billy, who's a shit sales rep, I absolutely going after every single person he spoke to at day 14 in one second. And those are things that you learn by being in sales for a long time. If you're going to ask for permission instead of forgiveness, like, you're going to end up getting absolutely smoked by experienced reps because there's a lot of games that you can play in the CRM and if you want to be the number one sales guy, then you need to learn those games. And like when I was on sniper course, I got taught a great thing and is if you're not cheating, you're not really trying. And I took that mentality into sales. Like, I am going to give myself every single unfair advantage that I can possibly think of and that is going to force the business to take my demand seriously when I give them.