A sales trainer breaks down why companies waste money on training and leads they never contact. Better pickup rates and lead engagement directly increase revenue, but most teams still don't measure what matters.
Alright, so we're going to go in and we're going to type in 10% pickup rate. Industry standard is like 3 to 5. Then we got like say 5000 leads, $15,000 per month. It's going to give you 1500 pickups. Let's say your booking rate from the pickups is 30%. You have a show rate of 65% and a close rate of 35. With an average cash of 5,000, that gives you 511,875. Right. Now let's see what happens if all you do is change the pickup rate to 18%. Right? Everything else is the same. Same booking rate, same show rate, same close rate, same cash. It's more monies. You guys are spending 25 GS on sales training and you have 2% pickup rates. You morons. Top of funnel, get better pickup rates.
