Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

You WILL lose the sale if you make guarantees ($40M/year CEO)

9 Oct 2026 · 0 min

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In this brief segment, Matt Ryder warns entrepreneurs and sales professionals that guaranteeing a specific financial outcome to a client is a dangerous practice. He explains that if a promised result—such as a certain revenue figure—fails to materialize, the client can demand a full refund and lodge a complaint, which can be traced back to the person who made the guarantee. Consequently, Ryder stresses the need for deliberately crafted language when describing what a service can help a client achieve, using a hypothetical scenario of helping a client reach $30,000 per month to illustrate how to position the offer without promising a guaranteed result.

You can never guarantee an outcome, ever. If you tell a guy, hey, if you do this, you're guaranteed to make this much money, and they don't, they're entitled to a 100% refund. They can make a complaint against the business. The business can then pass it up to you because you're the one who made the claim. Which is why, like, when I say things, it's very deliberate in the wording. Let's just say we are able to help you get into a position to where you can hit $30K a month. What would you do with that type of money coming in? You can never promise an outcome.