This is a YouTube video titled "Your Close Rate Isn’t a Sales Problem, Here's Why" containing a discussion about sales close rates and advertising costs. The excerpt features a speaker analyzing how marketing strategies and advertising expenses impact sales performance, recorded in May 2025. The content appears to be a monologue or single-speaker commentary rather than a multi-speaker conversation.
I think close rate is like a lagging indicator, which has a bit to do with the skill set of the rep, but it has a lot to do with the marketing. Like, you could take a team of people and we could double their close rate overnight if we just made it really hard to get on the sales call. So what's. What I think has happened is with the increasing cost of advertising is causing advertising departments to have to create less friction to get in, you know? Yeah, that makes sense. Yeah. Yeah. Because you want to keep the cost down. Yeah. I was at Cole Gordon's event in Cabo and they were saying, like, it's. The cost of advertising is basically double.
