In this brief dialogue, Speaker A warns that many high‑earning sales trainers and business coaches primarily make money from the registration fees of their own training programs, implying a conflict of interest when they claim to teach others how to achieve similar earnings. Speaker B acknowledges the point but notes it isn’t universal, arguing that selling sales training is a specialized skill and that many techniques taught by such trainers are non‑transferable and irrelevant to anyone not selling training themselves. The exchange highlights skepticism toward coaches whose main product is the training they sell, and it stresses the importance of recognizing fee‑driven income motives and the limited applicability of certain sales‑training methods.
Nobody making 100k a month will be begging you to teach you how to make 100k a month. Just know that your registration fee is their source of income.
This is a good point. I think it's not true in every case. And like some people have figured it out. If the main sales gig that a sales trainer had is selling sales training, I would be a little dubious to some degree. Not always the case, but it is something because selling sales training is a very particular skill set. And some of the things that you learn, for example that I developed selling sales training for seventh level when I was like growing that company, are completely non transferable skills that are completely ridiculous and irrelevant to teach anybody except someone who is selling sales training. And I've been very open, honest about that. But I sold for like eight, nine years full time before I sold that.
And I can.
See a lot of the guys who have only sold sales training, they do things in very particular ways. A lot of it I fucking made up right when I was selling seventh level and I was training the guys on how to do it. Because a lot of the guys that I trained are now sales coaches, for better or for worse, whatever. But you know, you want to be very careful when having a coach. If the coach's main business has only ever been business coaching, that could be a problem. If the sales trainer's only ever main gig was selling selling sales training, that could be a problem as well. The reason being is because like the things that you do to get a business owner or like the heavy amount of ROI stuff that you can twist into it, it just not massively transferable into all forms of selling. And so like what he's saying is correct. A lot of the time the money that these guys make at the Clickfunnels Awards and the, you know, all that stuff, a lot of it is just made teaching people how to get those Clickfunnels Awards, which is a phenomenal circle jerk. It doesn't mean that their information isn't good though sometimes. But it does mean that you should be wary. The numbers are likely bullshit.
