Real-time visibility in customer service only matters if you act on it. When a delivery gets delayed, rerouting a different truck avoids penalty clauses and keeps customers happy.
To me, service visibility, definitely, but that visibility needs to lead to an action, right? So what these platforms do give you is an action for your customer service team, for your customers on what is happening. And if you believe, for example, let's say there is a customer delivery getting late and you have a penalty clause, and there are some industries where there are delay penalties with the customer. You can actually send a different truck and then make sure that you still reach that customer. So again, there are definitely value that you can get.
