1:30

In this brief interview, Speaker B explains Diebold’s approach to category management, emphasizing that it is not solely a procurement function but a cross‑functional exercise that requires involvement from relevant stakeholders, such as IT, when dealing with specific product categories. The process is designed to create overall value for the category rather than focusing exclusively on cost reduction, although cost savings may naturally emerge as a by‑product of the broader value‑creation activities.

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