A carrier offers rock-bottom rates but constantly misses delivery deadlines. Speaker B warns that cheap shipping gets expensive fast when you factor in delayed production, angry customers, and missed deadlines. Price alone doesn't tell you what you're actually paying.
Someone is asking, so what do you do when a carrier keeps missing service levels but is still significantly cheaper than the alternatives?
Good question. Price alone isn't enough if the service problems keep costing you elsewhere. First, we look at the real cost, not just the freight rate. So if a ship carrier keeps causing you delays, We add up that those delays actually cost unhappy customers, production stoppage. Often the cheap, the word cheap options isn't cheap anymore once you count that.
