Max Henry compares how Procter & Gamble runs Pantene and SK-II differently. Pantene cuts costs and offers many similar options. SK-II, the premium brand, launches new products every 3 to 6 months and obsesses over shelf space and customer service to protect its high margins.
say if I take an example of P&G, right, they sell Pantene and they also sell SK-II. Now Pantene is a commoditized product and Hanno, you touched upon that, right? If it's a commodity product, I don't care. It's some like customer has options, right? So they can, I don't care much about customer service. I will probably be more focused on cost. Whereas if it's an SK-II that they want to sell, which requires It's a high margin product, requires innovation continuously in a beauty market. Every 3 to 6 months you need to launch a new SKU, right? You need to be available on the shelves because if you're not available on the shelves, customers go elsewhere and you lose a lot of margin. And there customer centricity is the utmost important for me, right?
