Doorstep delivery looks cheap until you count what you save by not leaving home, parking, and shopping in person. The real price should include the convenience cost, not hide it in unsustainable discounts.
Customer wanting cheaper, I think it has to be looked into a totality factor incorporating convenience. So there's a cost of time as well from a customer standpoint, right? You have to get ready, step out of your house, lock the door, get into a car, get into a moving vehicle, go park somewhere, get off, go into a store, buy something, and then the journey back. This is the convenience you get at the doorstep. So You will get it cheaper if you try to do a net-net out of it, but the old habits where unnecessary discounts were being passed, I think the time is long gone. Now it's actually being passed at true price plus a cost of convenience plus a lost cost of logistics. I think it is the more sustainable way of looking at this business.
