E-commerce shoppers want everything instantly but change their minds constantly. Viral trends make products relevant for weeks instead of months, while geopolitical chaos scrambles supply chains. Retailers face impossible demand to predict.
I think today what we are dealing with, at least from a consumer side, I think when we look at e-commerce, one point for sure is that the consumer paradox, you know, people are wanting those instant gratifications but quite contradictory. Similarly, I mean, geopolitical crisis is there, which is causing a big chunk of uncertainty. Demand used to be an always-on uncertainty feature in supply chain, so that definitely remains the same. And I think what is also changing a lot more for us specifically is that a lot of our product lifecycles are shrinking. And part of the reason for that also is those viral trends that, you know, keep on happening on and on, and then you don't know for how long it will last. So, you know, those are the kind of things that we today deal with.
