A former Nike executive explains that creating real customer value means delivering something customers actually want today, not just cutting costs or reducing risk. True opportunity comes from substantiating value for the customer, not from operational efficiencies.
How do you then turn those into actual— and I come from, spent my early years at Nike. I tend to think through the world through that lens a lot of the time. How does that create value really in the hands of the customer, which these days you're going to need to substantiate? And then we put that together, the opportunity, the value creation bit. It's not just risk reduction or cost out or carbon out, but it's value creation. We've got to get there.
