Indian quick-commerce startups are burning through investor money to offer impossibly cheap delivery, undercutting traditional retailers and making their own business model unsustainable. The race to the bottom is destroying the sector from within.
So my take about this speed, the quick commerce, what happening at least in India scenario, if I have to comment, it is something the investor money is getting burnt. And at this moment, the companies were, you know, on the forefront They are offering some service which is unrealistic, and they are actually getting into service at any cost. So we do understand that service at any cost is not sustainable. We don't practice that. But these quick commerce companies are doing that actually—service at any cost—and that resulting into high pressure on the traditional trades or the companies who cannot afford such kind of money burning.
