Supply chain redesign must start with your market position. First, identify internal weaknesses and goals. Second, assess competitors and decide if you're gaining share, protecting it, or entering new markets. Third, build your supply chain to actually enable that strategy.
I want to just add a little perspective and having a strategic approach because an organizational supply chain they want to redesign needs also to understand what's their position in the market. So we clearly need to look at inside what our vulnerabilities, what we want to achieve, but also it's important to say, to understand where we are positioned as organization in the market and what our competitors are doing because we might want to gain share, or we want to protect our share, we want to add new markets. And then depending on what you want to do, you want to have a design that allows you to achieve your ultimate goal on the market.
