Nestlé India is overhauling its supply chain to compete with 10-minute delivery services. Q-commerce players are forcing the company to offer same-day delivery to its own distribution points, reshaping how traditional FMCG networks operate.
And one of the Q-commerce players went back to Nestlé stating, if I can deliver goods in 10 minutes to the end consumers, why can't you deliver the goods to me on the same day? So I think Nestlé is now enabling changes into their entire network to ensure that they are also able to match the speed of delivery to these quick commerce players. So I think this is an example of changing consumer shift and the ways supply chains are restructuring themselves to align with the consumer needs.
