Max Henry argues that volatility is now permanent for businesses. The solution: align manufacturing, logistics, procurement, and digital around structured programs with specific milestones and measurable deliverables. This unified direction lets companies improve performance even amid constant disruption.
And the fact is that, you know, disruptions keep coming, right? We're now in the world, and I know that we're going to talk about volatility, but we're in a world where you keep having new news and new disruptions that one wasn't expecting, right? If you look in the last 5 years, it's never stopped. Nonetheless, you need to keep that operational excellence drive. So the way The way I looked at that was to be very clear with the general direction, right? So you want to set manufacturing excellence and here are the milestones and the key drivers that you want to work on. And the same on logistics and the same on procurement and the same on digital. So you need to have structured programs with clear drivers, milestones, and deliverables.
