Instant delivery promises like one-hour or same-day shipping come with hidden costs that make them unsustainable. The speaker argues consumers may not actually need this speed and calls for rethinking whether the logistics are worth it.
It is now the, the last mile deliveries is also been challenged. Now the— there has been an awareness now, do we need everything in 1 hour, 2 hours as promised by many vendors? Can we afford in future to have supply chain working on shortest times with the, with the cost involved in delivering every piece as and when the customer is asked for it? So there will— there has to be a time now people have to pause and see, is it that critical that we need the same-day delivery or 24-hour delivery, 48-hour delivery? All this has to be really rethought about it because every fast-moving moment of logistics has a cost, and these costs are phenomenally high. So that we find that more than the freight, there are a lot of other ancillary and hidden charges which came up. Which was one of the challenges which customers could not accept it.
