Two speakers explain how saying yes to every sales opportunity, especially unrealistic delivery promises, creates supply chain chaos. When sales teams close deals without checking if operations can deliver, everyone loses: customers get disappointed and complexity spirals.
We have some interesting questions coming in. Let me bring them one by one. And again, and feel free to debate again and disagree, because some of the questions are actually a bit controversial, I think. Are we making supply chain too complex because nobody wants to say no? I know.
Yeah, I wouldn't say nobody wants to say no, but of course it's tempting, and some of you mentioned that already, when you're under pressure, let's say in your markets, to achieve your profitability, your goals, to say yes in the sense of making promises in order to differentiate. But we all know making promises, let's say on unrealistic lead times, does fire back. It does not only create complexity, but actually creates a lot of disappointment. So that's the thing. I saw that also in the chat, there was another question about, yeah, do we have the right link between, let's say, the people making the deal in sales versus the people in supply chain providing the correct information, what is possible and what should be offered?
Okay.
