Modern supply chains are either reactive or proactive. Reactive firms spend all their time firefighting disruptions. Proactive ones use commodity-projection tools to anticipate market shifts and build resilience across the whole business.
There's fabulous tools out there for commodity projections that are getting ahead of the curve. And then you've got the others that went, no, no, it's all too hard to be proactive, we'll just react. And, you know, the ones that were more proactive and took a business-wide approach as opposed to just procurement trying to sort things out in an unstable and an ever-increasing Like globalisation, it's just pushed lead times out for companies and also created uncertainty in those lead times, which just fires back to compound the errors that are going on. And we end up having companies not being able to be strategic because they're too busy fighting fires versus the other ones that have taken the opportunity to become more proactive and cross-functional internally to be able to build the resilience in the supply chain that's required.
