Shoppers now expect the 3Cs from retailers: Choice, Control, and Convenience. Omnichannel and e-commerce are reshaping how companies fulfill orders. Retailers that don't adapt their fulfillment strategies to these demands will fall behind.
I just wanted to get your views on what are the latest trends that you've been witnessing when it comes to retail fulfillment.
Let me start by saying that I think one of the most predominant changes that we've witnessed so far in the past few years is the evolving consumer behavior, the persona of the shopper, which by means is basically changing the landscape today of how we fulfill in terms of omnichannel and e-commerce. That goes without saying, the demands have gone up, and so I think I've claimed before that there is that 3C, the consumer that we have today demands more choice, more control, and more convenience out of retailers.
