1:01

In this brief monologue, the speaker explains how the COVID‑19 pandemic fundamentally changed the perception of supply chain and procurement within companies. Before the crisis, these functions were largely invisible back‑office activities that CEOs knew existed but did not understand in detail. The disruption caused by COVID forced senior leaders to pay close attention to logistics, sourcing, and overall supply‑chain resilience, elevating the strategic importance of these areas. While this heightened visibility is seen as a positive cultural shift, it also creates new pressure on supply‑chain professionals to meet heightened executive expectations and deliver reliable performance in a post‑COVID environment.

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