0:56

In this panel excerpt, Speaker A emphasizes that while machine learning has long supported robust sales and operational planning, the success of AI initiatives hinges on data quality. Poor data leads to poor outcomes. With the rise of generative AI, organizations can now enhance demand sensing by leveraging point‑of‑sale (POS) data and incorporate supplier information to enable more collaborative business planning. The speaker underscores the need to ensure high‑quality data before embarking on AI/ML projects and highlights emerging opportunities to integrate external data sources for better forecasting and planning.

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