Nate Tilley breaks down a car dealership ad campaign that spent $1,400 to generate 367 leads and sell 23 cars, working out to $63 per vehicle sold.
23 cars.
$1,400.
367 leads.
July 1, 2014.
$63 cost per car.
But I'll show you. This is a dealership that we just started with. These were the ads that they were running. And they started the ads and they got really busy. They told us, hey, we're getting the leads. Everything's good. And then we didn't hear from them. And I was like, kind of worried. I was like, I don't know what's going on. And then they kind of got their head above water. And they're like, hey, we're buried in leads and we're having appointments stacked every day. They ended up selling 23 cars from 1400 dollars in ad spend. So like, you can, this is an above average performer. These guys. Just recently, this was July, July 1st, 2014. Hundred dollars spent on ads. 367 leads, cheap leads, 23 sales in the matchback report. $63 cost per car. Soldier.
