Nate Tilley shows how a Garden City dealership spent $23,642 on ads to generate 101 extra car sales in nine months, turning $500k in gross profit. He breaks down three tactics: SMS to inactive leads, authentic social media, and automated follow-up with CRM systems.
13.8x
Nine months
$23,642
101
$234
Dealership owners. Have you ever heard of a dealership doing a 13.8x return on investment with their advertising within nine months? Well, I want to show you here how I helped Garden City to do this. In just 9 months they spent $23,642 and tracked 101 extra car sales for $234 cost per car sold and that led to somewhere between a half a million dollars gross profit. And remember that's off 23,000 dol. If you want to get results like this then try these three things. First you're going to grab all of your inactive and unsold leads from the past 90 days and put them all into your CRM and you're going to send them out a text message that looks something like this. Hi Leads name? It's David from Garden City. New models just came in and we have special offers for people with 700 and above credit score. Want to check them out? Reply yes. Okay, you're going to get a bunch of yeses. Number two, get the social media buzz going inside of your dealership. Be real, be you. People love genuine, authentic people that they feel like they can go to a barbecue with. People love doing business with people they actually like. Share some vulnerable videos of your dealership's journey and actually be front facing to your community so that people can know, like and trust you. This way you get leads coming in all the time so that you can do number three, which is my absolute favorite, automate your follow up speed to lead baby. Instant lead response, drip campaigns, the love of my life, music to my ears. And you can even leverage a tool like AI to do this as well. We have that fully integrated with our dealerships and it's so helpful. Now imagine if you implemented all these strategies. Now I can't guarantee you a 13.8 return on investment over nine months. I can't guarantee you 100 cars sold. But what I can tell you is if you apply these techniques it will work. If you want to see how we do this and more things like this, then click the link below or head over to my channel. Got a bunch of trainings and I would love to personally work with you if we're a good fit. So reach out to.
