Nate Tilley walks through a 15-minute worksheet that captures what your client fears, believes wrongly, and needs to hear. Fill it once with your team, then use it to train new hires and write ads, sales calls, and AI prompts that actually convert.
This is the 15 minute marketer messaging matrix. Okay, so we go through with each one of our clients and we fill out this worksheet where we write out what their niche is, their avatar. That's the type of people they work with. The red kind of explains each prompt. You know, what their complaints, their fears, their mistaken beliefs, their objections, their expensive alternatives, their example clients. I fill all this stuff out in depth and I spend a lot of time like I have this for my own business. The shift social and all of this stuff has filled out all of our credibility. We work with Andy Elliott's team, you know, just did a PODC with Tai Lopez. Millions of dollars generated. Case study one, we helped save this guy's business. He was in bankruptcy. Case study twos, you know, so write all those things down and as you grow as a company, keep writing that stuff down and this becomes a guide. And even if you never use this for ads, you never use this for AI. You fill out all this. Imagine a new appointment. Setter starts with your company and you pass him this. He's got any questions. He's got three case studies that he can reference on his sales calls. He understands what the risk reversal is. He sees the different mechanisms of how we people achieve their goals. He understands the frequently asked questions. Whatever you're doing, you need to have like a blueprint like this. Like, this is like a business key.
The difference between your ads and the stuff that you do. So it's been a lot better. I mean, it wasn't long for me to realize that this was worth it compared to the other.
