YouTube presentation (by Nate Tilley) describing a dealership lead-generation marketing campaign and its 90-day outcomes. The speaker reports 1,700 leads at $4.37 per lead ($7,438 ad spend), 272 appointments booked, 72 showroom walk-ins, and 40 deals closed for a $187 cost per car sold—generating about $152,000 gross profit from a $7,000 investment. The speaker references client ‘Ben Sporn’ and monthly delivery figures (e.g., 13 deals in one month, 20 pending).
Questions this video answers
1,700 leads
$4.37 per lead
$7,438
272 appointments
72 walk-ins
Chapters
Now, I've showed you what that strategy looks like with the videos and the happy customers. Let's dig into the actual numbers of what that looks like over a 90 day period. Okay, so these guys generated 1700 leads at $4 and 37 cents per lead. 90 days on just ad spend, it's $7,438. We booked 272 appointments. They had 72 people walk into the dealership. And this is with very minimal BDC7,400. They closed 40 deals. That's the bottom line. That's what matters. $187 cost per car sold. And some dealerships might look at this and they might say, well, 1700 leads to close, 40 deals, that's a lot of leads that you didn't close. And it's like, yeah, I know, I'd love it if they would close more, you know. But at the end of the day, 40 deals at an average gross profit of $3,800 per copy. It's $152,000 gross profit off a $7,000 investment. And you can see over here to the left, Ben sporn, our client. 13 deals delivered in one month, 20 pending, 25 shows. They actually inventory. So I asked him, so the past two months, you guys closed 26 deals from our leads directly with 20 to 30 additional deals pending if we had the right inventory, right? He says, yeah, and then September, two months ago, he said, big September month, 17 deliveries. And October, they did somewhere in the realm between 15 and 20 additional car sales from our system.
