2024 Social Media Advertising Strategy For Car Dealerships

So much for being here. This is the 2024 business attack plan for car dealerships who are looking to scale. Okay, in this video I'm going to show you exactly how to increase your car sales by 25% or more while spending less time on your monthly marketing budget without having to fight tooth and nail for in market shoppers on the third party listing sites like every other dealership does. And waste time and money on the same old ineffective marketing strategies that just aren't cutting it. Guys, interest rates are up, insurance is up, banks are tightening up. It's harder to get funding. You need a plan. You need a marketing strategy. It's time to get creative. Okay, so by watching this entire video, you'll learn how to get a major boost in local awareness and what I like to call no like and trust factor with viral ad videos using our scripts that helped Garden City sell an extra 17 to 20 cars in one month. They actually sold 17 in September and that was only off a 2200 dollar ad spend. They made over $86,000 from that. You tell me if that's a good ROI. You'll get out of the. You'll learn how to get out of the price gouging. Price gouging battle of third party listing sites that control the market that all the dealerships are using. Okay, you'll learn how to generate your own first party exclusive leads with branded ads and content that you're actually funneling your budget to build your own brand instead of somebody else that's on these third party listing sites. And you'll find customers that actually want to make a deal specifically with you. They're not price shopping every other dealership and in the market, but these are people that actually know, like and trust you. From our viral video strategy that I'm going to show you. I'm going to teach you how you can increase your lead management and follow up efficiency for your staff in bdc. And guys, if you stick around with me till the end of this video, I'm going to show you how you can actually get. My team compiled an infographic with nine different statistics, nine different studies compiled from everything from Harvard to mit. The best, most current lead management trainings that are out there. Um, we're also working with some sales trainers and stuff to bring you guys the latest and greatest car sales advancement. So stick around. I'm gonna show you guys how to get access to those guides for your sales team and for your bdc. And also I'm gonna show you how you can reduce marketing budget Overflow and increase the performance so you can consistently scale. So who am I? Okay guys, I didn't choose automotive dealerships out of a hat and say I'm gonna start a marketing agency while I was sitting in my mom's basement picking Cheeto dust out of my belly button. Okay. Started this business that I needed for myself because I was washing cars just six years ago and I wanted a way out. I was a college dropout and I realized that by spending money on paid ads, I could generate leads for the car dealership and I could call those leads and I could close them on a car deal. And instead of getting paid hourly, I was starting to make my own commissions, I was starting to build my own business, I was learning about sales and marketing. I did that for the next year and just worked off commissions and built the results and then covet happened and everything that happened in 2020, which forced me to branch off and I went into another local dealership. In their first three weeks they actually sold enough cars to make $38,000 off of just 300 in ad spend that I had spent on my end. And that's when I realized that this is an extremely scalable solution. And since then I've scaled multiple seven figure dealerships. We work with one of the largest Jeep dealerships in the country and also some of the largest Chevy dealerships as well. And we've proved this system in over a hundred various type of dealerships across the US and Canada. We've generated over $10 million in dealers sales volume. And I lead a team of skilled online marketers focused on results and performance. Okay. We work exclusively with growth minded dealership owners and management to create systems and build process to attract more high intent buyers that deliver real results and help them to add volume every single month. Okay, so this is what I do full time. So let's get into it. What if I told you that for every 189 to $397 you invested into the system you will sell a car? Would you spend 5, 10, 15,000 to get as many sales as possible? What if you didn't have to rely on third party listing sites or build your business around in market shoppers, but instead you could actually build your own brand and cut back spending on platforms like cargurus autotrader, carfax, cars.com etc just to borrow their brand, also known as you pay to list your inventory with one of these platforms and then they come back and tell you it's a bad price. So you're paying to list with them and then you have to lower your prices just to fit within their good pricing. And it feels like it's a never ending wheel. The number one problem with these listing sites is that it's a short sighted approach at marketing that every other dealership is doing. It's a strategy that purely focuses on direct in market shoppers, but it neglects the 95 of people who aren't actively shopping on those sites, but they will still buy a car. Okay, so you're, you're paying all this money just to reach a smaller audience and then try to compete on price with other dealerships. But what if we told you that there is a better way to take your marketing into your own hands and get your own red hot leads that no other dealership has talked to or showed a vehicle to yet, to the point where your Internet leads are becoming referral hot, your competition fades away, and you generate new deals you otherwise would have missed. You see, all it takes to become the number one dealership in your area online is the right strategy to get in front of your target audience at the right time in their buying journey and meet them where they are and guide them the rest of the way. Warning. This system is a marathon, not a sprint. It's not the conventional approach and it's not a magic pill. It's nothing sexy shiny. This is the fundamentals. This is the meat and potatoes applied in 2024. And yet it's been found to be extremely effective. It's the exact same system that in the last few months has helped Dennis Dylan Nissan make $32,791. Added gross profit from $2,800 into the leads machine within the first 30 days of launching. And you can see that's a 4,000% ROI on that specific ad. And we average a cost per sale of $141 for them in this specific campaign. Okay. It's the same system that helps Garden City add an extra $142,500 over the past five months. Okay, there's in the past five months, we've actually two months later since this. So the seven months we generated them, 78 attributed car sales, 78 additional sales. And I just got the report back from my team at $222 per copy, 78 sales at $222 per copy. So if you just do the math on that, okay, My client says they make on the low end, 2, $500, about $2800 per copy. So 2800 times 78, that's $218,400. Okay. And we did that for $222 a copy. So 222 times 78, that's 17,316. So 17,000 in the machine to get 200,000 back in straight profit. Who wouldn't take that deal? Okay. And this is all by using the strategy that I'm going to teach you guys. Okay? Midpoint Autos added $135,000 in 30 days and hit all time record breaking months with us selling 20 to 30 vehicles consistently every single month. And in their best month selling 43. Gateway Autoplex, my first client that I ever started working with makes an extra $332,800 in the last eight months just from partnering up with this system. Just by running simple ads and, and running simple automated follow up strategy that we teach in our program. That's 95 car deals closed. Okay. And all these other results, if I had the time, I could show you guys. David went viral with over a million views. Okay. And added 84000 in just one month. Midway Dodge generated 46 applications, 14 appointments and 26 phone calls in an afternoon characters. Auto has been with us for a few years now adds $85,000 average gross profit per month for the past two years straight. Lewis Ford sells their first lead we generated within eight hours of launch and makes a 3K three thousand dollar profit off of $85 into the lead machine. John, a sales guy from GMC Texas sells six cars in a weekend. New Wave Auto in Denver sells an extra five to ten cars a month consistently from the shift Social New Jackson's of Enid, Oklahoma adds 57,000 in 60 days of launching and is continuing to crush it. Jazz in Canada just got to open a new location and grow his sales team. We increased the sales by 150% and Dana actually added an additional 42, $2,000 in the first five weeks from just $2,000 in ad spend. So but the system that's producing these results, guys, it's not focused on in market shoppers. It's not focused on competing on inventory prices or even really focused on your inventory listings at all. It's a hundred percent focused on the customer buying journey and giving car shoppers what they want and being available to meet them where they are and hold their hand through the process. Okay. If you're running automated inventory ads and you're sending people straight to site, you don't realize people aren't looking at that. And even the people that are in the market, you can't connect with just a picture of a car. Okay? You need an actual salesman to drag you through the process. And this is what we've gotten so accustomed to. So instead of fighting to target in market shoppers, which is less than 5% of the people, and it's expensive, we focus on the 95% of people that are on social media that will be ready to buy from you within the next two weeks, within the next three weeks, within the next one month, within the next three months, six months, nine months to one to three years. And we get them in your pipeline and we make it so they know like and trust you. And we cut the competition to the curb and we end up converting a lot of leads because people are going to the first dealership they find that meets their needs. And that search starts online, guys. So I don't know how many of you have seen, but According to a 2022 Cox Automotive study, it's now less than 2.1.2 dealerships that the average car buyer visits before purchasing a vehicle. Okay? The problem with most dealerships marketing online is that they are still trying to market to potential car buyers as if it was a 1982 print, TV and billboard ad on every different platform. They use in your face style banner ads that don't offer any depth or create an emotional tie or connection to the dealership. And they aren't appealing in general to look at. Many dealer owners and managers suffer from the idea that more leads equals more car sales. But nothing could be further from the truth. Okay, More leads just equals more work for you or your staff. You don't need more leads. You need more quality qualified customers in your showroom. Okay? So the basic lead generation of running campaigns and getting a bunch of leads, low quality and not being able to contact any of them, and then they end up saying that they weren't interested in the first place. You waste your time, you waste your money, and you're still not seeing the number of car sales each month that you know you can be or would like to do. So if you guys want to buy into a proven process and framework that's battle tested at delivering results and making it that much easier to get to the next level, then I'd like you to in. I'd like to introduce you to the done for you dealership ROI machine. The scale method 3.0. Okay. It's a revolutionary new way to pack your calendar full of high quality prospects every single month without having to follow up with a single dead lead ever again. Okay? I've been working on this the last five years. It's a proven plan that actually delivers you a positive roi. And add new sales volume every single month or you don't pay. The done for you dealership ROI machine makes it simple for you to be seen as the leading dealership in your market on platforms such as Google, Tick Tock, Facebook, Instagram and YouTube, both in English and in Spanish. Schedule high intent test drives without your staff having to frantically follow up with low quality leads. Tire kickers or button mashers generate more high value referral quality first party prospects every single month on autopilot. And you'll never have to worry about where your next deal is coming from. With our done for you dealership ROI system, you'll quickly add an additional 30k to 70k plus in new gross volume production consistently every single month. And here's how it works. Okay, so the old way guys, you run ads for leads. You call the leads, no answer, you send emails, no replies, no appointments, no new cardios. The new way is we use search and social to generate leads to generate appointments and applications, not leads. Okay. And then we deploy our proven text, email and ringless voicemail automated marketing sequences that do the heavy lifting of follow up to make sure that no leads are left behind and that we ensure speed to lead getting to every lead fast. Okay, one minute is, is the new five minutes. Then the BD C team or your sales team calls and pre qualifies the prospects that have came through and our qualification process and, and we, we vigorously make sure that they have actually qualified and been verified as a real lead before they even get to that point. And then the appointment is booked directly on your calendar. The customer shows and the car is sold. And I'm show you guys some examples of that here in a second. And it's all backed with 100 new car sales production and a 2x ROI guarantee. Meaning if we don't deliver, we work for free and send you sales to generate new production on our dime. So if you're frustrated with where you're currently at and you want to get new car sales in as little as seven days and you're looking to add an additional 30, 50, 70, even a hundred thousand dollars per month to your used car dealership, click the button below this video to book your free call today to learn more. Okay, if you're a dealership that's currently selling at least 20 cars a month, you're in a populated area and you have the volume, the, the capacity to be able to increase your volume you have inventory, you have sales, you have the room in your showroom. Then reach out to us because when you have your call with us, you'll also receive some free goodies you can implement immediately for some quick wins. And I'm going to show you guys how you can get access to this stuff now. So I'm going to give you five proven ad types to copy and paste right now into your dealership. I'm going to show you how to get that right after this. I'm going to. I'm going to give you an updated lead management statistics. Remember, my team compiled nine different studies, everything from Harvard to mit. I'm going to give that to you guys for free for your bdc, that infographic, and also and training that I did. And then I'm also going to give you a PDF of how to generate 23, 479 new gross volume for your dealership in under 7 days without spending a penny on advertising through my database mining equity strategy. Okay, so do not delay. I must warn you, we only work with one qualified rooftop per market area and we are filling up fast. So do not delay this call. Guys, check this out. Once you actually go through, you're going to be able to book a call with me right below on this link. Go ahead and do that now, if you haven't already that done that, go ahead and click the link below. Go ahead and schedule with me and I'll see you on the other side. If you're still sticking around here, meaning that you're not sold on clicking and booking a time with me, that's totally fine. Let me just share a couple reasons why we're the best and how I can actually prove that with you. And by the way, guys, after you book a call with me, you're going to go to this page right here. Okay? So I just want to show you how this is going to look. You're going to come to this page and you're actually going to be able to click on any of these links right here. Okay, so this is a free pre PDF that I told you about the proven strategy for car dealers. Okay? So the five proven types of ads you can run. You can copy and paste my ads. You could totally steal my proven strategies. I've broken them all down for you. I've explained the pros and cons, how to use them, why to use them, all that good stuff we've also provided for you in this drive right here. Happy customer feedback. You're going to be able to go in here and you're going to be able to see screenshots, over 150 case studies of me working with clients and them giving us successful, you know, feedback and then talking about how good we are and how good of a process we've done for them. Here you'll be able to see some case studies and client results. Right here you're going to be able to see, I think I've got a bunch of different case studies in here. You're going to be able to see the exact ads we ran, the how much we spent on the budget, everything like that. If you're interested in our automated marketing place tool, you could see that here. And our YouTube channel is going to be right here as well. When you scroll down, there's going to be some videos of the training right here and here is where the infographic is. So it's just scroll down on this page. So I hope that's fair for you guys for me to produce that for you. I hope that that is what you've been looking for and really I just hope to work with you. I know that this system works. And let me show you some more proof guys. Okay? For you skeptical skeptics out there, thank you for hanging out with me. Thank you for engaging. You could be running high quality ads just like this and be commanding the attention of your customers just like this. So I'm not a fly by night marketing company. I'm not just another guy on the Internet in his 20s that's selling to car dealerships. I built the system I needed for myself, put night and day into this. So right now at the current time of this, it's 8 o' clock in the, in the PM and, and this is what I do every single day. I live and breathe this stuff. So we make all the graphics, we make the videos, we write the ads, we set everything up and optimize it consistently and you give us the green light. We're a full stack marketing agency and here's some of the examples of our work. Okay, so check this out. One thing that makes us different. A lot of companies will generate what we consider at the shift social to actually be a three star quality lead. That's email, name and phone. We'll never, you'll never see an email and phone from us. All of our leads are considered to be five star quality. That's going to include at least the time frame and the financial information, how much down they have, how, when they're looking to buy. So off the rip, you know, when somebody's qualified and the way that we do that is with this exact system right here, guys. So we run these kind of ads, a variation of social media ads on Facebook, Instagram, TikTok, and we're even on some other platforms too. And we drive those to an application page where people can actually fill out a 20 step application so we know that they're serious. Then we redirect them to a place, a calendar page where they can actually book their own test drive. And on the back end of that is marketing automation for every step of the process to move them closer to the funnel. So you'll literally have people seeing your ad for your dealership, engaging and, and qualifying themselves through your filter and then booking a time to actually come in a test drive. And we send them automated reminders, give them the address, tell them when to show up, tell them what to bring, everything like that. So this is one month of adding the online calendar look. So before on the left hand side you can see no online appointments booked. And then after we booked 62 appointments in one month. And this guy sold 12 cars. Each one of those little black dots is a test drive with a customer that wants to come in. And this is the story right here. So this is Dana Coleman. Dana went from actually selling six cars a month to selling six cars a week with 80% of his sales coming from Facebook ads. And you might have seen his videos, they're all over my page. We've had had a tremendous success with him. 25xR, 25x ROI out of the gate. And you can see these Google reviews here. He's left. Gentlemen, we've been floodgated with leads. The traffic to my office has gotten better. I'm so impressed with Nate and Salmon. Salmon's my right hand man. I was tempted to tell him to slow it down. Best advertising dollars I've ever spent. Week four he says, Nate, if you were here I would hug you. He's so happy about his results. And week five he sells five cars. You can see down here we've got October 25, 2022 to December twent eighteen hundred dollars in ad spend. And that generated him 324 leads off that he did 42, 6 in gross. And I'll show you what that looks like right here.

The difference between and the stuff that you do. I mean I can't tell you how many people come in and they've got a screenshot of my ad. I saw your ad, you know, I mean it's been a lot better now. I didn't spend as much money with them on ads. But their ads were very generic and very simply put together. They were not creative. They didn't have people doing what you have your people doing, like salmon trying to find new ways to get the word out there. So it's been a lot better. I mean, it wasn't long for me to realize that this was worth it compared to the other. The difference.

See, guys, and that's just so amazing. That's what we live for, is client success. He says it wasn't long to realize before this is way better than the other. And look, 42, 600 he makes cost per car sold of $153. And this is the results that we got for him. So you guys can see here, out of 324 leads, we only got 32 to show up in the dealership, but we still closed half of those and that's 12 cars sold. Now some dealerships will cry, oh, well, what about the other 300 leads? I don't know. Try to close them down better. Try to get a hold of them, try to connect with them better. It doesn't mean they're bad leads inherently. It's just that we have limitations and capacity restrictions in, in our follow up, where you really get in what you put out of this. So you got to make sure that you're there. But even if you only close 12, that's still a 25x ROI on your advertisement budget, and it makes no sense not to do that. Okay, so let me show you guys another case study of somebody that used our viral video strategy and they've had nothing but tremendous success. And they have people walking in the dealership every day saying, that's the guy, that's the guy from the video. Check it out right here. Generating a lot of good opportunities for everything.

Been phenomenal. And I, I can tell you, not only have people coming in and they're like, that's the guy. They're like, you know, they recognize you. They're coming over to me and they're telling me. And there was a customer of quite a few customers that have been coming from locations that we never would have tapped into. I had a husband and wife that came from Mastic a week and a half ago. They drove almost two hours tapping into.

Locations we almost never would have tapped into otherwise. And people showing up to the dealership every day saying, that's the guy, that's the guy from the video. This is what you want for your dealership. You can be that guy through our viral video ads framework. Last time we work with gets access to that. Okay. We have a team of editors who edit all your content. We have script writers. We'll write scripts for you. And this is how we did it. Okay, so this is how we helped attribute an extra 78 cars sold in the last seven months. And over the last year of working with them, they've sold over a hundred vehicles in addition, thanks to the shift social. So 100 vehicles, even if they only make $2800, which we all know they make a lot more than that, that's still going to be what, $280,000? I mean, it's, it's insane the type of money you can make from this, this type of stuff. So 28 hundred times a hundred, is that. Yeah, 280,000. Okay. And a lot of those grosses, they hold their gross a lot better. And it's with this combination right here. Happy sold customer images to create an emotional response. Super dumbed down text based ads that make a really clear ad generator. And then these viral video videos that get all these comments. Tell me if you've ever seen a dealership get comments like these. David and his team help me out a lot. I call him the car doctor. He's amazing. Kind guy got me approved. David, been waiting to hear back. I need a vehicle. Sooner the better. Does your dealership ads get comments like that? If not, then you need our scripts. Okay, and this is the exact case study right here. 40 vehicles sold. This was over three months. 40 vehicles sold at a cost per car sold of 187. And they would have sold more. They had approvals, but they didn't have any vehicles to put them into. Okay, and you can see Mr. Ben Sporin over here, my client, saying, hey, 26 deals from our leads directly in the last two months, with 20 to 30 additional deals pending. Yeah, big month. 17 deliveries in September. Okay, so this is what you guys can achieve. And guys, this isn't a fly by night thing. I've seen this work hundreds of time. This is my first client. There's a reason why they're still with me today. Okay. When they first started with me, they called me and they said, nate, where are you getting these credit applications? Is this even legal? How are you doing this? Because they'd never seen inbound advertising with this kind of strategy before. They were relying on print, they were relying on radio. They were doing mailers and flyers and events. And this was something evergreen that they had never seen before. Just bringing appointments on the calendar and applications into the credit app system. Night and day. So we've helped them to have record breaking months. We've been working with them for almost four years now. And they sell 15, 20, 25, 30 cars a month with us every single month. And then they invest a quarter million dollars with us and continue to spend that kind of money because of the results that we're generating for their dealership. Okay, we helped Garden City, Jeep, Chrysler, Dodge RA go from $30 leads to $3 leads with a 49 response rate and that's 15 to 20 cars sold per month, 50 plus K every single month generated for them. And they're only spending $2,500 a month. If they were spending more, they would make more. Here's Carri Gado. I told you about $85,000 a month in additional profit generated. And we've been working with them for years. They've put other agencies against us and we've always delivered. And if we had the time, guys, I could show you, I have so many stories, just these kind of people. This guy sold six vehicles. This over here, this was a post that we did from a text right here. An automated campaign, automated test drive, book deployment. Somebody showed up to the dealership. Dealership makes 4,200. There's no better way. And this is, this is all day long. Look at these guys. They, they, their first lead they made $2,800 on. And we had only invested 85 into three, three sales down here for this salesman. Google reviews over here, Facebook reviews over here. I mean guys, it's across the board, across the map. This is what we do. So if you want to find out everything that's included in our our program and how it's guaranteed results with no risk to you, and how you can actually make an average of 70k to 150k additional gross profit, own your own lead generation. Kick first party lead vendors to the curb, then click the link below and set up a time to speak with me. Make sure if you are going to do that though, you get all the decision makers on the call. Okay? My team and I put a lot of resources and time and energy into making these calls happen and I will personally be there because we're not looking to increase and be the next car gurus. We're looking to slowly and deliberately bring on dealerships that we really like to work with people that we can help and create a tremendous impact on you. So if that's you, if you want to partner with somebody that has actually sold cars, who actually knows how to desk a deal and who's also a marketing specialist who knows how to generate high quality inbound leads, appointments and sales, and who knows the game of advertising. Who's young and hungry and needs this to work so my business will work. If this doesn't work, my business doesn't work. I need to produce results in order to stay alive as a business. I figured out how to do that and I will show you that when you give me the time. Click the link below. I'll be on the zoom. I'll be there to serve you. I'll be there to really assess your situation and if I think that I can help you, I'm happy to leave you an offer. If not, then I'm happy to help you out anyways. And there's no pressure, no obligation. So click the link below. Press the button below this this video. Thank you so much for jumping on this page. It's just a proof that good advertising works and I'm so glad to have you here connect with me in my world and I hope to just help you and grow with you and continue to work with you long term. Click the link below and I'll see you on the other side. Shift social out.