25,805 Event Tickets Sold With This Funnel (Behind The Scenes)

15 Jan 2025 · 13 min
13:04

Russell Brunson (via a Nate Tilley upload) explains the behind-the-scenes funnels and ad strategy used to fill Funnel Hacking Live over a decade. He walks through the core event funnel (video sales page → order form + upsell → thank-you), creative ad types (experiential/"feeling" ads, comedy/pattern-interrupts), pricing/order-form tactics (ticket price, replay bump, partner ticket options), and multi-funnel promotion including an after-movie, a 90-minute documentary (fhlstory.com) and a backstage-pass funnel that delivers 10 speaker presentations via a webinar/app sequence. He emphasizes a long promotional cycle (~10 months), repeated retargeting, scarcity/takedown tactics, and tools/swipe-file distribution via BarnumPT (barnampt.com).

Questions this video answers

About 90 minutes (full documentary).

Three pages (video sales page → order form + upsell → thank-you).

About $997 (referred to as a $1,000 ticket in places; 997 is stated elsewhere).

$97.

Approximately $1,300 average cart value (ticket + bumps).

Chapters

More from Nate

youtube.com

6 Dark Marketing Tactics That Force You to Buy Anything

6mo ago
youtube.com

How To Know If You Need To Fire An Employee...

7mo ago
youtube.com

Great Businesses Don't Accept Every Single Prospect ❌

7mo ago
youtube.com

How I Used To Structure My Offers When I First Started 📈

7mo ago
youtube.com

The Exact Opener I Use On My Webinars 👌

7mo ago
youtube.com

How We Spend $27,000 a Day on Facebook Revealed ;)

7mo ago
youtube.com

What KPIs ACTUALLY Matter For Your Webinar 👀

7mo ago
youtube.com

Your Back-end Is Where Wealth Is Built...

7mo ago
youtube.com

How I Got My First Mentor/Client 👌

7mo ago
youtube.com

Reassurance Is Something EVERY Client Needs 📈

7mo ago
youtube.com

Your CRM Should Be Showing You All These Things 👀

7mo ago
See all content