25,805 Event Tickets Sold With This Funnel (Behind The Scenes)

Russell Brunson (via a Nate Tilley upload) explains the behind-the-scenes funnels and ad strategy used to fill Funnel Hacking Live over a decade. He walks through the core event funnel (video sales page → order form + upsell → thank-you), creative ad types (experiential/"feeling" ads, comedy/pattern-interrupts), pricing/order-form tactics (ticket price, replay bump, partner ticket options), and multi-funnel promotion including an after-movie, a 90-minute documentary (fhlstory.com) and a backstage-pass funnel that delivers 10 speaker presentations via a webinar/app sequence. He emphasizes a long promotional cycle (~10 months), repeated retargeting, scarcity/takedown tactics, and tools/swipe-file distribution via BarnumPT (barnampt.com).
Questions this video answers
About 90 minutes (full documentary).
Three pages (video sales page → order form + upsell → thank-you).
About $997 (referred to as a $1,000 ticket in places; 997 is stated elsewhere).
$97.
Approximately $1,300 average cart value (ticket + bumps).
Chapters
Hey, this is Russell Brunson, and during this video, I'm going to show you guys behind the scenes of our event funnel that has we've been using for the last 10 years to fill Funnel Hacking Live. I'm going to show you behind the scenes because a lot of you guys are doing either live events or virtual events. And one of the number one questions I get from you guys is how in the world do you use funnels to fill live events? Again, this works for virtual or live events, but specifically this is the exact funnels and the ads that we've used to fill Funnel Hacking live year after year after year. So if you want to learn how to fill a funnel, this video is going to be great for you. At the end of this video, I'm going to give you all of the pages to the links, everything you need to be able to model this and build it outside of your ClickFunnels account. And what's cool about this, this is a very simple funnel that anybody can do, even you. So with that said, let's jump right in. It's the very first thing you need to know is to run an event for a decade, year in and year out, it's always like, how do you reinvent yourself? How do you be exciting? How do you get people to come back to it? It all starts with the ads that people are gonna start seeing. And so you'll notice here above, there's a lot of different types of ads we use. Anytime you can get somebody to experience the product, they're more likely to buy it, right? And so with the ads, I want to try to put people inside of the room. I want them to feel it, to be there. So this first ad you can see over here, I'll kind of blow it up. I'm not going to show the audio, just the visuals. You can see from this. As you'll notice, it's like we're trying to get people like a feeling of, like this what it feels like when you're in Funnel Hacking Live and you see the energy and the emotion and like, what you'll notice is like the shots we're trying to get are either as you can see, it's like the audience, like we're running in with the audience. You're trying to get people's eyes, you're trying to get like the feeling of them being inside of it, right? Our camera guys are during the event, on stage, running with people getting their awards, all kinds of stuff. Like they want to experience what it looks like behind the scenes in front of the scenes. And so we're using a lot of visuals because I want people to put themselves in the mindset of like, wow, this is actually happening. Like this is what it'd be like to be in that room. Right? So that's. This type of ad is like a feeling ad. I want them to feel what it feels like to be part of Funnel Hacking Live. Next, we always try to do fun pattern interrupts. And so those who've been there in the past, they see this, they remember some of the funny things and it makes them want to come back. And once you have it, it's like, oh, this is different than other events. This is like really fun. So I'll show you just a few seconds of the video.
Funnel Hacking Live is an event like no other, where thousands of people gather together to be inspired by world class marketers like Russell Brunson, Tony Robbins, Caleb Coulin and many more. However, it's also four days of intense training that's going to take everything you've got to come out the other side. That's right. We created Funnel Hacking Live Survival Guide. Four days is a long time. Is it worth it?
Okay, now I wish you the whole thing, but obviously you don't want to watch a full 30 minute ad, but you bring humor in to make it just different and unique. Right. Whenever we're building a long term campaign like this, like fulfill Funnel Hacking Live, it takes us about 10 months to fill it. So like we're hitting different angles. So there's the experiential, there's the comedy. So the question I was asking, like, how do I give people a reason to buy now? Right? And so that's what this ad was for. So they really play into that part of the season. Check out part of this ad.
What are you doing? I'm trying to hide my money from the IRS so I can pay less in taxes. Oh, there's a better way. Honey, didn't you hear the last Funnel Hacking Live is in Vegas. And when you click the link below to buy a ticket before December 31st, you can write off your entire expense from your taxes. But could I write off my flights to Vegas? That's what I said. Well, how about the hotel? You can write off everything. And the ticket to Funnel Hacking Live. Are you even listening to what I'm saying? Or betting my life savings on blackjack, going shopping and marrying a girl named Sparkles. Whoa, whoa, whoa. You can't go crazy with.
Okay, so there you go. So that's kind of Just a visual of like an ad. Again, we're trying to figure like what's the reason for them to buy now? So there's these things to do around New Year's, there's things we do around Valentine's Day, whatever the holiday, whatever the thing is, like we're looking for different reasons to get people to promote. Okay, so that's the first thing when you're putting together your campaign for live events. Just realizing you gotta hit it from a lot of different angles, a lot of different ads, a lot of creative different things you'll be mixing up to be able to get the right messaging to get people to want to come. Now obviously if you can sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use Click Funnels. Click Funnels is the number one funnel builder in the world and has helped more first time entrepreneurs to leave their 9 to 5 job and to launch their dreams than any other company in the world. ClickFunnels was built for dreamers and for doers. And you can get your free 14 day trial by clicking on the link in the description down below or by going to ClickFunnels.com YouTube right now. ClickFunnels. Because you're one funnel away from changing the world. Okay, so now you guys see some of the hooks we use to get people in. Now I wanna walk you through the actual funnel. Now what's cool about event funnels is they're not that complicated, they're very simple. But the reality is, even though I'm sure you guys, the core event funnel we use to sell funnel hacking live, the there's two other funnels that we're also using kind of behind the scenes to sell tickets. And so I'm gonna show you guys all those different funnels and so you have a chance to see them all. Okay, so this is inside of the new click funnels. You kind of see what it looks like, you know, page number one, it's a very simple funnel. Page number one, they go and they see the video about the event. Page number two. Then we have an up. Oh, and there's an order form obviously where they go and they buy page number two. Then we have an upsell to get them to buy VIP ticket. And then step number three, you thank them. So that's it. Three page funnel. Very simple, very easy. I'll walk you through each of the pages, some of the intricacies and the important things about each of the pages. Okay? So here's the very page and first page, a couple of things is typically, because this is an event, events of all the things we sell are the hardest things to sell, right? Because it's not just like, do I want to come to the event? Right? It's like, okay, I have to get time off work, I got to convince my spouse, I got to get flights, I get hotels. Like, it's one of the hardest things to sell in our entire business. Like events and continuity are the two hardest things. And so a couple things above the fold. Number one is I want to have a spot they can quickly, easily get tickets above the fold. That's why there's like get the tickets button way up here. I'm not trying to hide this. It's not like a VSL product. I'm trying to sell, you know, like watch the video for 30 minutes, I'm gonna pop up an order form with this. It's like I want them coming because they're gonna see this, this page hundreds of times before they commit to it, right? It's not like a impulse buy, it's much more of a I gotta consistently get them excited by it. Right? Again, that's why for funnel hacking live, it's a 10 month cycle to get the event filled. Okay, number two is the headline, obviously, which is key. And what you wanna have in the headline above the fold, really big are the location and the dates and times. Number one question we get is when is it happening? What's the dates, what you know? And they don't see that in front of their face all the time. And then there's a good shot, they are not going to know what's happening and they're not going to sign up. Okay, so above the full way of that and then the next thing, and this is different. If you, if this is your very first event ever, you can't do this. But if this is your second event, what you do with the event footage is you create what we call an after movie. Okay, an after movie is like a trailer. And so this is an after movie. So the sales that are showing them what happened last year, but then talking about why they need to come this year. Right? And so if you want to see the actual after movie, I think that this is one of the things we do best inside of our company, our after movies. But if you go to funnelhackinglive.com, obviously you can go and watch this video. When you watch it, feel the energy, it feels like a movie trailer. That's what we're trying to get. Now, if you haven't done the event yet, it's hard to do an after movie. Obviously. I had one friend who he was going to do an event, so he actually rented the studio, brought in a bunch of actors and taught Frank an hour and made an after movie like that. I don't recommend that. You know, you can obviously do a more traditional video sales there, but you talking about what you're creating, why it's important, stuff like that. So that's kind of what this is right here. Okay. And then again, above the fold, we have the option for them to buy a ticket. So all that is above the fold again, because I'm going to be sending people here so consistently month after month after month to fill the event. I don't want to hide those things. And you have the spot to get tickets, the dates after movie of what the event's about, and then a spot to have your. Your. The. Then buy tickets right off the gate. Okay? So those are the core most important things. Then after that, then we come down. Now it's like, okay, now let's get people excited about who's actually speaking there, right? So for us, we kick it off with whoever our keynote is obviously Tony Robbins. The keynote for Funnel Hacking, which is, by the way, the last Funnel Hacking Live. So I'm showing you my secrets now because it's not gonna matter because this is the last time I'm doing a big event like this. So we lead off the keynote from there, and then boom. Now we start a story to our people. Okay. Again, one of the most powerful things we've done inside of our community is giving people a name. So it's like Dear Funnel Hacker. And then from here we start talking to them, right? So letter directly to the person who we're trying to get to come. And so we tell the story. So what's the story for us? This is our last Funnel Hacking live ever we've done for 10 years. I'm telling the story. So there's the story about what we're doing. You might remember one of my frameworks talk about a lot. Hook, story, offer up here. This is all the hook. Tony Robbins is the hook. Now we transition to story. Here's the story. This is the last dance. Is Russell going crazy? Why is he doing this? So I'm telling the whole story, and then I'm introducing the offer, right? So the offer is like, you're going to come and learn how to become one of the radicals. And I talked about the radical is then we talk about the awards. So these are all the things that are happening in the event. Okay. Again, it's just the long form cells that are showing that they've never transitioned to who are the people that are speaking. And we don't tell all of them. Right. One of the biggest things, like curiosity is one of the most powerful tools we have inside of marketing. So when you're like, here's all the speakers, then a lot of times like, oh, I know that person. I don't. And it could be a draw. But also be like, oh, I've heard these people speak before. Right. And so you'll notice that, you know, we have some people that are secret. Right. Mr. X. I have so many of my friends messing. Who's Mr. X? Who's Mr. X. Right. So I show kind of a view of who the speakers are and then from there we come down and we start walking through the schedule. Okay, here's day number one. Here's who's speaking, here's what's happening, here's what they can talk about. Do you get more details about that? Right. You get a picture of angry Russell doing with the fist. So very intense there. Day two, tell the stories of the speakers who's coming through. Right. Because you just need one speaker they want to connect with for them to come in and say, okay, I'm going to get my tickets. Day number three, right. Mr. X. We leave some curiosity there. And so we're showing all different people that are speaking who's, you know, why they're speaking, all that kind of stuff. And then we come back down after we introduce all the people, then come back down to the call to action, which is get your tickets for Vegas and then the order form right here on the page. Okay. A couple of things we do, obviously for us, ticket prices are a thousand bucks. They fill it out down here and then we add the replays for $97. And it's crazy. What percentage people take that? So it's a great order form bump. Also, if you want to bring a partner, you click on there. This takes some custom coding to be able to do this. But then they can throw in their partner's names right here. They want to bring in one partner, three partners, five partners. Right. And so what's nice about this is it increases your average cart value, how much, how many tickets people are buying at one time. Right. Because a lot of times they want to take it for them and their spouse, their business partner. So you give them the bill in order for them to do multiple tickets and multiple people take it. In fact, if you look back here on the order form, you can see that the average car value. So on average people spend $1,300 when they buy a ticket, even though a ticket's only 997. Right. So most people are buying something else in the funnel. And this is the core things, right here are the partner plans and then the replays. Okay. And then down here we have FAQs which are always powerful inside of funnels, but especially event funnels because so many things, you know, like other sponsorship opportunities. What's the event schedule going to be like, when's the deadline, like all these kind of things. There you go. That's all the info for page number one here inside the funnel. Now it turns into page number two. So they just bought their ticket. They're so excited. Now what we do is then, and this is the first year we've done this, We've been doing this for 10 years and we finally just, we finally have done, you know, finally added this. And looking back now, I've lost tens of millions of dollars my out doing this. But what we decided to do is we decided to add an extra day, a bonus day ahead. So Dan Kennedy wanted to do a Dan Kennedy day. So we attached it to the front of Funnel Hacking Live. So day before. And so it's basically like, hey, you're coming to Funnel Hacking Live. Anyway, we want to come a day early and then have my mentor, Dan Kennedy actually teach you stuff, right? And boom. So I have a video here be basically saying that. So you notice the page. We congrats them on getting their seats. Before you go, read this page. It's only available FHL ticket purchasers. And then how would you like to meet my mentor, Dan Kennedy? Boom. And then video and then right here. And then I wanted to make this very visually. Like when we first had this funnel, it was confusing like it was in the copy, like there's day ahead of time. But like I look at me, I'm very visual. So I'm like, I want to make sure that people understand this, right? So that's why I came up this idea for this graphic. Okay, so here's fun I can have right now. You come a day early, you get a special day with Dan Kennedy. And right now it's like 40 something percent of people who buy a ticket are buying this upsell. So this one is one of the easiest ways to add an extra $800 to your ticket sale just by adding a pre day Right. And so, yeah, this is one of the most powerful things we've done. I wish I had done this back at FHL number one, but unfortunately we did. Right. And again, you can do it with just above the fold. And then obviously my team and I, we get excited and we like write long form copy as well. So we've got the whole long form cells there down below. And then they can get their tickets here to upgrade or they can say, no, thanks, okay. And then from there it takes you to the last page, which is just like, thank you, check your email, put it in your calendar, book your hotel, get the room block, join the community, all that kind of stuff. So those are the core pages there inside of an event funnel. Okay. And again, they're pretty simple, they're pretty easy. That funnel is something any of you guys can do. Then from there on transition to just because again, I told you, this is like a 10 month process. And so yes, this is like the final destination. We're pushing people to go and get their tickets, but it's not the only thing we do. In fact, when people join my inner circle, a lot of them join because they want to learn event marketing, how do we fill an event? And one thing that I tell them is that again, I told you earlier, like, events are the hardest thing to sell. And so it's a consistent grind. We're always talking about it, right? So what happens is for us, funnel hacking live ends. Then we got 12 months before the next one. So if the next two months you just like catching our breath, breathing. And then two months later, that's when we start. And so the first thing we do is by that time we've got the after movie done, right? So the first thing we do is we post the after move, the headline and a ticket and like, hey, you guys, FHL two months ago is amazing. Check out the after movie. You can go check out what happened. If you want your tickets for next year's fhl, go get them right now, right? Boom. That's the first pass, right? And we don't get a ton of people, but it gets them noting. Okay, it's happening. Here's the dates and look at the calendar. We start, sales start happening, right?
And.
And the goal with an event is just like, it's funny because we do huge campaigns all the time, like big promotions, big webinars. And I'm always in my head thinking we're going to sell a thousand tickets in one day. We never do. It's a constant, consistent grind. It's like, we sell 20 tickets a day, then 15 tomorrow, then three, and then 18, and then 32 and then 12. And like, it's more of a constant, consistent thing. And so you've got to keep like ringing that bell, ringing that bell, ringing that bell over time for it to, for it to work, right? So on my podcast, I start talking about funnel Hacking live during Facebook Lives. When I'm going on other people's podcasts, like in my email, I'm just keep talking to push people back to it, right? And so the first big push is the after movie. And usually with the after movie, we have a ticket discount, right? So then after that's done, right? After movie's done, take a discount, then we go back and we start asking speakers. And then what happens is now I got to get people a reason to buy tickets. What I'll do is I'll start introducing, hey, so. And so we just got Tony Robbins back. He know we don't have a ticket yet, go get it. And then we go back to the sales page and we'll add the Tony Robbins section with the order button, okay? They come back and we get some more speakers. And I keep introducing speakers, introducing. So it's giving me a reason to talk, another reason to talk, another reason to talk, right? So I keep doing that over and over and over again, right? So that's what starts happening. Then after that, then it transitions and we start getting more into like the ticket buying motion, right? And so now we start hitting people from different directions, different angles. So like, for example, in fact, right now we're 30 days away from me filming this, about 30 days away from funnel Hacking Live. Right now I'm interviewing each of the speakers live on Facebook and Instagram and YouTube. I go live interviewing them and I push them back the page, right? So I keep pushing it back to this core funnel to make the actual transaction happen. But externally, I'm doing all sorts of things. The ads, podcasts, revealing speakers, announcing speakers, all that kind of stuff. I'm going to show you two other funnels that we also use inside of our campaigns to get people to go and actually buy tickets. Okay, the first time I show you is called the FHL Story or the Funnel Hacking Live documentary. So after like four or five years doing fhl, we actually made a documentary. So the, you know, obviously a lot of you guys probably don't have a documentary yet. You can't do this. But think about some version of this. It could be a YouTube video, it could be something, but it's it's trying to tell the story, get people excited about the whole thing, right? So we do is we have this, this page, fhlstory.com and we drive people, right? So as I'm talking about Funnel Hacking Live, I'll come back and every year I do this, I'm like, hey, you guys, we made a documentary showing behind the scenes of Fun Hacking Live this weekend. You and your kids should sit down and watch this, right? And we'll do a whole weekend campaign where we drive people here to go watch the documentary. So come here and they can see some of these trailers. These are little trailers for the documentary. Gets them excited. They put their email address in. So this is page number one in the funnel. Okay? So again, it's just, this is getting people to watch a documentary. So a couple things you notice there's three trailer videos here. So when someone hits this page, then we retarget those people with these ads as well. So get retargeted with the trailer video and come back and watch the documentary. And then retargeted with another trailer video, another trailer video. All these trailers pushed back the documentary and they opt in. And then it takes them to the actual documentary page. And this page is very simple. There's a headline, and then we just let them watch the entire 90 minute long documentary which tells the story of Funnel Hacking Live. And so when people hear the story about Funnel Hacking Live, they get bought into the idea, the concept, the whole thing, and then they're more likely to want to actually experience it. Okay, so one of the things I've learned in marketing, if you can make your audience feel like they're part of the process, they're more likely to want to connect into it, right? So I used to do this when I was launching new products I would like. In fact, you probably see now as I'm writing new books, right, I tell the stories about the books I share behind the scenes. I talk about what's happening. Like, and so people are like, they're on this journey with me and they're as excited about the creation of it as I am, right? So this whole FHL documentary is like to get them to be able to experience the creation with it, right? So you can make a version this when you filmed yourself planning event, calling the speakers. In fact, we've done that in the years past where I feel myself inviting every single speaker. We made a video about that and we sent that out to everybody, right? It's a lot of fun things you can do, but conceptually, do you See what I'm doing, like I'm creating a reason to promote and a reason for someone to get a ticket and getting them to feel invested in the event that I'm trying to get them to come to now as well. On this FHL story, we have a lot of other cool things up here. Notice there's the documentary. But over here, over the years, over the years we have basically when the Funnel Hacking Live is over, we do is we go back through and we take the after movie and we post that here. So this is the after movie from the very first Funnel Hacking Live ever. Someone can come and they can watch. Then over here we come back and they do Funnel Live 2016. So when someone, when someone comes back here, opt ins FHL story, a couple things happen, right? Number one, obviously I push them to watch the documentary. But number two, I start putting them in email sequence. Like, let me tell you the story behind Here's 2015, what happened? Here's 2016, what happened, right? And we show like, this is how much, how many registrants the budget was, how much we raised for charity, how many speakers. And we show like our keynote and like we tell the whole story about that one, which is really fun, right? They can go through, they can see all the different years. This is 2022, right? Same thing, 5.2 million on the budget. How much was donated? Like keynote. Anyway, so that's just again, reasons to talk to them, reasons send messages, reasons for people to get excited. And when it happens, they go through this, they have a chance to go watch 10 different after movies from Funnel Hacking Lives. It's more experiences of them wanting to come and actually see it. Do you have a funnel? But it's not converting. 99.9% of times it's because you have a good funnel, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get your tickets to my next selling online three day event by going to sellingonline.com YouTube or clicking on the link in the description down below. And the next thing we do is I was like, okay, all these other ones is like, these are documentaries or stories. But like I want to give, I want a funnel that gets people excited about like experiencing Funnel Hacking Live, like seeing what some of the speeches look like, like, why should I be in that room, right? So that's why we added this little backstage pass tab right here. When you click on that, it takes you to a whole nother funnel, okay? So it says for the first time Ever watch these live, raw, unedited secrets we found on the cutting room floor? These controversial presentations can't be found anywhere else but here. But you have to hurry. I'm pulling them offline when the clock hits zero. So they come here and they register, and then from there they register. And basically what we did is it gets them to watch the documentary if they haven't yet. Right. Which is, again, very, very important. And number two, it gives them free speech, about 10 free speeches. They can hear Frank Kern's speech, Prince Ea's speech, Julie's Dean. These are from our favorite speeches. Russell's speech, Dean's speech, Jamie Cross's, Pedro's. So again, some of our favorite speeches, we plug those in here because they see that, like, wow, that's what's happening. Funnel hanging live. I need to be part of that. Right? So they opt in. And then what happens is after you put your email address in here, they put it in there. It takes you to the thank you page. And we're using a webinar fuel to basically to daisy chain these webinars. So the very first webinar is Funnel Hacking Live. And then the next webinar will be the first presentation. So every day, the next 10 days, they're going to get one of these presentations. Okay? And so they watch right here, they download this app called Webby. They can download it. And I actually, right before we got here and check it out, when I did that, it sent me a text as well, saying, yes, you finally locked FHL's 10 favorite presentations for free. You can watch the first video here right now. So I click on that and on my phone, it'll actually take me directly my phone. And if I open the app, there it is. And start showing me the actual documentary. Starting. There you go. So it watches. So it pushes the actual documentary here, and then the next day pushes presentation number one, then number two, then number three, and number four starts pushing all those. And so what happens is they keep seeing these experiences over, over and over again. And they're more likely to be like, I need to be in that room, man. That presentation three years ago, so good. From 10 years ago, so good. And at each presentation, at the end of it, they hear me pitch them on why they need to go get their tickets@funnelhackinglive.com okay, so again, all these different funnels, I'll keep pushing back to funnelhackinglab.com, funnelhackinglab.com he's pushing it back over and over and over again. The number one thing that we found that drives ticket sales is we have to take something away. Okay, what does that mean again? I told you, as we promote funnel hacking live or any event, it's like it's never this big huge rush in sales. It's always like this trickle that keeps happening consistently over time, right? And so for me it's like, how do I, how do I cause people to go and buy now? And it's really hard to do. And the only thing we found that gets people to buy right now is you have to take something away. What does that mean? Okay, so during the campaign, if I have a 10 month campaign or 6 month or however long it's going to be, I start introducing these things where I'm going to introduce something and I'm going to take it away. Okay? So the very first thing I do is they introduce is their ability to buy tickets at a discount. So when I first launched the event, tickets are on sale for whatever, 697 or $797, whatever it is. So I introduce the price, I give it to them and then I take it away. So I basically, we have the watch the after movie, get discount tickets, and then for, you know, 72 hours, whatever that is, then it's okay, the price is going up to the normal price, which is 997. And so I take that away, take away the discount price, boom. And now they get the price, 997. Okay? Now the next thing I introduce is I introduce the speakers, right? So I introduce the speakers, but then what I do is I have every speaker give a speaker bonus, right? So I'm giving them something. So you get your tickets, you're gonna get this speaker speaking, here's the bonus. Here's next speaker speaking. There's the bonus as I walk through all the speakers, all different bonuses. So I introduce those things after the end of that campaign and I say, okay, you've seen all speaker bonuses. These are now available for 72 hours. And then we're getting rid of them. I'm gonna pull them away. And so then we announced like the speaker bones are disappearing. And so we're going to take them away in 72 hours. We have a whole campaign. 72 hours, 48, 24, 12, 6, 3 hours from now. And what happens, you see huge spike in sales and then we take it away and then the cells drop back down to normal trickle, right? And so, and then, so I'm always introducing things then like we'll introduce, like get replays from the last 10 years events and then we take that away and you're going to get this. Then we take away. But giving them things and taking away is the best way to increase sales dramatically. One of the problems a lot of people do is they try to raise the price too early. I found as soon as you raise price, you know, it's like the last stop is to raise price. So for me, usually it's the week before and we do, we do a raise price or sell out campaign. So it's like, hey, either we're going to double the price, we're going to sell out whatever happens first go and then we do a whole campaign on that and we get our last big huge surge of sales before the event actually happens. And then we always sell out. So that's kind of the game plan of what we do. Okay, so I want you guys, I'm going to take you guys over into Barnum and where you can actually get copies of all of the swipe files from these funnels. Alright? Now BarnumPT is kind of like ChatGPT and PT. Barnum had a baby. And this is a free Chrome plugin we created for you guys to be able to do all your funnel hacking in one spot. And again it's a free tool if you go to barnabt.com but what's cool about this is I already use Barnum to go and take screenshots of all of these different funnels that I showed you guys today. So if you want, you can click on link in the description down below and what happens, I'll actually import the entire swipe file into your Barn PT account for free right now. In fact, let me show it looks like now the way Barnum works is this little plugin right here. You can see there's a little hat. You click on that and it gives you all these really cool funnel hacking tools you can use. So let's say for example, you want to go and get a screenshot of just the section right here. You can grab it right here and boom, it takes a screenshot part of the page and it saves it to your Barn and PT account, which is really cool. But like I said, I already funnel hacked all these pages for you. And so what you can do. So this is what it looks like in the back office of Barnumpt. And you can see this is my swipe file sections. These are all different swipe files, all my favorite funnels. And so I took these three event funnels I just showed you and you see all of the Swipe files are in here. So here's the Funnel Hacking Live 10 Funnel. You click right here and you see here's page number one. There's page number so you can see all the pages. That way you can use them as a model when you're building out your event funnels. Over here is the FHL Documentary funnel. Again you can see all the pages for this funnel here. And then number three is the FHL Backstage Pass funnel. You see how the page funnel right here. And again you get these for free by clicking link down Description below if you and it'll import these swipe files into your barn pt account. And again you can get barn pt for free by going to barnampt.com all right guys, so that is behind the scenes of our Funnel Hacking Live Event Funnel again. That funnel has put over 5,000 people into a room force year after year after year. If you haven't been to Funnel Hacking Live yet, this is the last one coming up very soon@funnelhackinglive.com I would love to know what your biggest aha was you got from this funnel build. Things you learned, things you saw, things you can implement. Let me know in the comments down below. Now I understand that my love language is physical touch, but because I can't hug you through the screen, my second love language is words of affirmation. So anything you tell me in the comments down below would mean the world to me. That way I know what things you like, what things you want me to show more of. If there's a certain funnel you want me to funnel hack and show you behind the scenes of, let me know. And that way I can go do those funnel hacks for you guys. Thanks so much. If you enjoyed this video, then over here or here or somewhere there's going to be a link to another video where you can watch me going behind the scenes. Another one of our funnels. Thanks so much and we'll see you soon.










