377 registrants. $9 each. His first webinar ever.

The registration page to get people to register. And then the slides that you actually present. We create and launch the meta ads done for you. You know, our team makes the graphics and then we send over video scripts to be filmed or produced through ugc. And then additional benefits is sending people to like a community, whether it's school, Facebook group. We test and optimize the leads. Like this was a guy, this was his first ever try on a webinar. He spent $3,662 for 377 registrants. Cost per registrant was $9 per registrant. And this is a B2B campaign. So he's an insurance agent looking to work with more insurance agents. We got over 50 positive replies from the SMS that goes out. So in addition to all this, we do text and email to help warm up the leads so they actually show up. And we sent him a message right before and we said, hey, are you ready for the call? Send back a yes with your favorite emoji. And we got 50 people that replied. We were pretty excited for him. It looked like it was going to be a great turnout. What kind of targeting did you use for that? We used some segment audience lists. We used some retargeting lookalike custom audience. Basically we segmented the audience into four or five different layers. Interest stack open custom audience based on the people who had engaged with his videos over the years or visited his website because he does have a brand lookalike audience based off the warmest people there. And then we did an interest stack as well. So.