A short YouTube exposé by Nate Tilley (uploaded Oct 10, 2024) critiquing Balenciaga’s pricing and marketing. The host highlights several overpriced items (a $1,800 leather chips bag, a $4,000 tape bracelet, a $1,300 oversized sneaker), alleges Balenciaga uses neuromarketing (eye-tracking, heart-rate data) to drive sales, and documents trying on oversized pieces that total about $3,400.
I'm heading inside this Balenciaga store to expose how they're able to sell this $1,800 leather chips bag, this $4,000 tape bracelet, and the biggest sneaker in the world for $1,300. Do you have a oversized hoodie? They are masters of trolling the Internet and make $1.4 billion per year. They use neuromarketing to get inside your head, tracking your eye movements and heart rate to use this sneaky information against you. China coming up with two that we have in stock. I told them that I wanted to get dripped out like Kanye. I asked to try on their biggest oversized hoodie and Kanye' favorite, the oversized Croc boot. This two piece fit costs an offensive $3,400.
