Nate Tilley walks through a lead-gen campaign that pulled 441 leads at $16 each for $7,000 total spend. With a $997 offer, only eight sales break even. The projected 10% close rate gets to 25 customers.
441 leads.
About $16 per lead.
About $7,000.
247 people live.
$997.
All right, guys, so check it out. We got 250 people on here. The chat is super, super, super live. And I was just taking a look here at the ads. Check this out. So if I just type in roas, that's the name of my company, okay? We are the number one agency for coaches, consultants, speakers, and authors that want to fill their webinars, fill their live rooms, and fill their pipeline full of leads. Check this out. We got 441 leads, okay? And we did that for about $16 per lead, so we spent a good seven grand. And out of that, we got 247 people on here live right now. So Eric's offer is a 997 offer. Okay? So at seven grand, he's got to close only eight deals, and he's going to make his money back from the ad spend. What's the likelihood that out of 250 people, he's going to be able to close eight people? If he's got a really good offer, we're estimating closer to a 10% close rate. So we're shooting for about 25 closes now. Andy Elliott's also going to be on here to help push this deal, and that's going to accelerate all the metrics. So we're going to stay tuned here. This is a live case study behind the scenes, and we are going to rock this.
