Sabri Suby breaks down how his agency scaled 1562+ clients: test with $25k monthly budgets instead of $5k to get real data faster, focus on conversion rate and order value over creative alone, and pitch to 9-to-5 workers as business opportunities using recession-focused hooks.
Questions this video answers
$25,000 per month
From 0.65% to 1% (numbers double)
Client giving $5,000 per month while spending $5,000 per day
Chapters
2000 leads. That's ridiculous. Ridiculous. We don't allow to book in strategy sessions anymore because we had 700 of them and we closed one. I see that client again, I'm gonna jump out the window. Holy. This is a massive problem. Zucks is gonna have a fit if he says that. Yeah. Crunch numbers on the spot. So I think it's gonna do one. And that's just the age old thing. Like, it's like you see it in memes all the time. There's like the cl, we need more sales. And it's just like that with the same amount of ad spend, right? It's like once you kind of got those things in, you're not gonna magically just lower the cpa. Like there's gonna, like, you're gonna have to improve the conversion rate. Yeah, you're gonna get a bit of a lift in ads and finding winning ads and stuff. But it's not like the ads aren't gonna do everything. That's not what's gonna lift the most thing. You're gonna need to be looking at the conversion rate, the aova, and just reporting to them back of like, you're under KPI on this. If we lift your conversion rate from 0.65 to 1, your numbers double, Right. Your profit triples because you're still burdening all these other costs. And then have the conversation around what, what that looks like. Yeah. So why are you giving me, why are you giving me $5,000, Mr. Client, when you're spending $5,000 per day and you're giving me 5K per month? You know, we're good. That's why you're a client. But 5k is nothing. You're just handcuffing me and you're sending me into the arena with wild savages with machetes. So like you need to give me more money, right? I want 5k per funnel, which is still like less than 10% of what you're spending right now. But it's like we can do this in two ways, right? You can give me five grand per month and I can give you data in 6 months time, or you can give me 25k per month and I can give you data in 30 days time. What would you like to do? Like, what's more important to you? Is it saving a couple of thousand dollars or is it saving six months of testing? Right? Because at 5K, with five different offers, two different avatars, right, you're basically splitting me up to $500 per avatar per offer, but it's costing you £94 to get a call right now. So like that's, it's like each offer is going to get you like one or two calls a month. That's not the kind of things that excite me. Right. So I'm here, I work at King Kong, I write long form copy, I run funnels all day long. And I can tell you right now that we should be shooting for at least 25k in spend to get this. Are you guys in a financial position to do that right now? So that's, that's like the first thing is just getting more, more money. Now let's go to the copy side of things. So first of all, like your job, regardless of what the numbers are, is to get very clear of what is it that you're selling here. Right. And you don't have clarity around that. Right. What you're selling is what we call biz op. Right. This is a business opportunity. This is a replacement of somebody's income. That is one of the hottest markets that you can ever sell to. And it's not to go to seasoned business owners. It's to go to people that have nine to five jobs that want to replace their income with 20 minutes a day. That's what you're selling, right? So you only have one avatar. That market has already been proven in so many niches that that's the market. Whether it's Amazon, fba, whether it's crypto, whether it's stock trading, they're all aimed at the people that want to replace their 9 to 5 income. That is the winning hook. You don't even need to find out what it is. I can tell you that's what it is. So like story of a founder's daughter who made 800k by 18 revealed investment secrets to help profit. Current market conditions. Top 5 financial hacks every American needs in 2023. How 20 minutes a day can unlock a lifetime of financial freedom. Hidden hustles American are using to escape the rat race. That is the angle there. Exclusive. Pay your bills with money that you make while you sleep. No. Right. So number five is the angle, right. And then it's just different ways to say that, right? There's a lot going on. There's lots of people being let go of jobs in America right now. They're culling 10% of the workforce. We're heading into a recession very, very quickly. Inflation's at a 40 year high. It's about to. There's going to be blood everywhere in the States, Specifically with what's going on and that's on a lot of people's mind. And a big thing in America is people are very, very fearful. 70% of Americans live paycheck to paycheck. So you've got the angle of like the positive side, hustle, replace your income and then you've got the whole topical angle of what's going on in the economy, right? Like how to secure like your financial livelihood in the coming recession. And then you want to pick like the worst, most unprivileged person in the market possible as an avatar and use them, right? That's why you always see like South Yarra Single mother of three earns 180 bucks an hour with this weird thing, right? Because the logical thing that people say wow is like, you know, a single parent mother with three children can do it. That must mean that I can do it because it's not expensive. You don't require experience, Busy, they've got children. Like there's all. You've answered the objection in the story, right? So that's where you want to pick, like if they've got any like avatars around that. And you just want to basically dial in how this, you know, 55 year old Californian mom replaced her income with 20 minutes a day. And then you just hit on all the things that's going on right now. The economy, unemployment, like people are being like. A recent study from Gallup shows that like the workforce is going to be culled by 37% in America in the next 12 months. And then basically go in and make it sound really, really easy. How anybody in this space with no qualifications, no criteria, very limited, answer all their objections in the coffee and then go straight for the solution. Hey guys, if you're enjoying these videos, please like subscribe and hit the bell button as we're dropping a video like this every other day on YouTube. And if you've got any questions, just leave a comment below with heysubrey and I will do my best to get to it.
