Nate TilleyCo-Founder, ROAS · Direct Response Expert

80% of leads lose value if outreach takes over 5 minutes.

Name: 80% of leads lose value if outreach takes over 5 minutes.
Uploaded: 2024-12-07T23:48:03+00:00
Duration: 46 s
Channel: Nate Tilley
Description: A short YouTube presentation by Nate Tilley arguing that lead value decays rapidly if outreach is delayed: the content claims ~80% of leads lose value if…

7 Dec 2024 · 1 min

Watch on YouTube

0:46

A short YouTube presentation by Nate Tilley arguing that lead value decays rapidly if outreach is delayed: the content claims ~80% of leads lose value if outreach takes over five minutes and notes 73% of leads are never followed up with. The speaker illustrates the business opportunity by applying this to car dealerships (estimated profit per deal $3,000–$5,000) and suggests a recovery service could plausibly charge ~$1,500/month by recovering one or two deals per month.

Questions this video answers

80% (stated in the title/intro).

73%.

$3,000–$5,000 per deal (estimated by the speaker).

$1,500 per month (suggested).

Chapters

Foreign decrease in your odds of qualifying the lead after five minutes has elapsed. Imagine getting ten leads for a hundred dollars and then throwing away eight out of ten of those leads. Throwing away eighty bucks, you're ten times less likely to have leads. Respond if your outreach takes more than five minutes. 73% of leads never get followed up with at all. If you could just take those leads that never get followed up with and identify business owners that need to have those followed up with and be the guy that calls, texts, and emails them, you could build your own schedule. Follow up with those leads when you want. Get them more customers in the door. And like for a car dealership, they make about three to $5,000 profit every single deal. So imagine you just help them recover one or two deals a month and they make an extra six grand a month. They'll pay you 1500 bucks a month easily.