Nate Tilley describes how one well-crafted ad grew a Denver jiu jitsu academy from 154 to 315 students. He argues you don't need constant posting if your message resonates and the ad is strong enough to drive real growth.
Approximately 154 students.
315 students.
$200 per month.
Denver, Colorado.
South Dakota.
Run a good ad with a good message. I call those hypnotic viral video ads. You don't have to post all the time. When you run a good ad with a good message and you put that out there, people are going to resonate with it. I did the same thing for the Jiu Jitsu academy that I train now in Denver. When I filled them out, they were at 150 students. I moved down to Colorado from South Dakota, where I'm from, and I was like, hey, Professor, I know you're not charging me up. I tried paying. He's like. He's like, don't worry about it. Just help out at the gym. Okay, that. Back to that customer service like Celine was talking about. I'll never forget how he helped me out when I moved. So I was like, what can I do for this guy? I was like, let me try to run some. Somebody's asked for. I took them from 154 students paying $200 a month to 315 students, $200 a month.
