A Lambo Doesn't Equal Wealth - The Best Strategy To Live Simple Life
Sabri Suby explains why he drives an old car and avoids status purchases despite building successful businesses. He finds fulfillment in building companies and creating impact, not in the dopamine hit of a Lamborghini. Sam agrees, pointing to Zuckerberg, Jobs, and Gates as examples of wealthy people who live simply.
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Let's talk a little bit more about the money mindset piece. I want to dive into your mind and see, okay, you've got the millions coming in when it comes to the money that you spend on yourself, because I know you've got money for the team and the business and everything else. What do you like to splurge on, man? What's your, like, celebration expenses?
Man, I live very, very frugally. Like, I had, like, the same car for, like, you know, five or six years that I only upgraded, like, last week. And it's like, it's so funny because I get, like, people code posting on my ads and shit. Like, oh, dude, like, you know, you're driving, like, this old Mercedes Benz. It's like $12,000 or something. Like, if you were so successful, why aren't you in a Lamborghini? And it's like, my answer to that is, if that was important to me, then I would go out and do that, right?
But I'm in a bucket, bro.
Like, I could be on a push bike in my next, like, course trailer. I don't really give a shit. You know what I mean? And it's like, the thing for me is, like, I do not look for things that are outside of myself to gain satisfaction. So I'm not looking at constantly upgrading my lifestyle or being on this head and this treadmill where it's like, I'm always chasing that next dopamine hit, right? Have I bought my. Gone out and bought myself a few nice things? Yes, I have. But, like, in terms of me, it's like, you know, I wear, like, the same. Pretty much the same clothes every day. I have a black T shirt and a black pair of jeans. And I'm not like, somebody that goes out there and wants to go and buy all this shit to get satisfied, right? I have goals within me and things that I love, building things. I like climbing that next mountain and that next challenge, and that's where I look to get fulfillment, right? For me, it's about the challenge and it's about the climb. It's not about, I can go out there and get all this money and then I can go and buy all this stupid shit. That's not the way that I look at it. I'm very, very simple. So much to the fact where it's like, my accountant will come to me, and he was like, what are you doing, man? How come you haven't gone out and bought yourself anything nice? Or it', like, you know, why don't you pull more money out of the business or do all of these things, and it's like, well, that's not what I'm doing it for. Do you know what I mean? Like, I don't need to wake up every day and come in and make money anymore. That's not what I do this whole thing for. I do it about the impact that I can go out there and create and using business as a vehicle for change and being able to go into somebody's life and their business and they're struggling to make profit and they're struggling to make their payroll, and their relationships are suffering because of all the financial pressure. And then for me to be able to move into that business and just move a few dials and just blow it up and take something that's obviously just suffering to survive and just going through the motions and then being able to basically go in there, twist these dials and just watch that business just explode and become wildly successful, and then looking at what that enables and how that enables that business owner to provide for their families and their kids through college, or give back to a charitable cause or a church or whatever it might be, and then all the people within their personal network work that actually look to them for what is possible to achieve in life, like, that's the reason that I go out and get after it. It's not for any of, like, you know, treating myself to. To any nice things. You know, I'm wearing black T shirts from Uniqlo for $14 a pop, man. It doesn't cost much to sustain my lifestyle.
I remember seeing a picture of Mark Zuckerberg and Steve Jobs and I think, or like Bill Gates and it said, you know, hundreds of billions of dollars and no Gucci belt inside. I think the thing too is, like, if you look at the pattern with these guys that are crushing it at such a high level, I think they just like to simplify those things. They want a very practical, straightforward life because, like, what's brought them to that level of success is by grabbing complex things and simplifying it and really just scaling it across the globe. And it sounds like you're doing the same kind of thing. And you obviously find your fulfillment. Your values are very much in alignment with, you know, like, supporting people, bringing solutions to people, and then, you know, like, supporting families. And, you know, you're fulfilled, bro. You have a family and you've got, you know, amazing people around you and a team that cares. That's awesome, dude. And I think a lot of people that haven't experienced that probably Think that most of the fulfillment is going to be in the material. And it just sounds like you've reached this awesome level of mature success.
Yeah, like, I definitely look at it, like, in terms of, like, I've only got, you know, certain amounts of mental ram to apply to things. And I'm thinking about, like, what am I wearing every day? Or I'm like, let me go get that Gucci belt, dog. That's what I need, you know, And I'm thinking about all that stuff all day long. Like, it just doesn't make any sense. So, like, I try to optimize all the areas of my life so I can apply my mental ram and my horsepower to solve big problems and the things that I want to do rather than have, like, decision fatigue and have like 20 pairs of shoes and all these T shirts and different clothes and all these different cards. Like, I don't know how even people do that and how they manage that thing. And my experience is those people that go out there earlier on in their careers and go and spend lavishly on all of these things is that they have some kind of complex going on in their mind where they want to appear to be a lot more successful than what they are. Because the people that I've always come into contact with that are people that I would deem as being very successful, you know, they're very, very rarely the dude wearing the Gucci belt and the Lambo. It's just. It's very rarely the case.
Yeah. I don't know if you know this about me, man, but I used to work in the music industry in America. I used to work with a lot of hip hop artists. And I took what I learned from that industry and brought it into the space that I'm in now. And one of the biggest lessons I learned was that we only have windows of time, you know, And I saw really big hip hop artists that are at the peak. They got, you know, number one Billboard track. They're crushing it. They're getting all this attention. They have the, you know, million dollar advance. And I saw over and over again, I saw them put so much money into BS things like they were buying, like, rent a cars, like really expensive luxury rental cars that was blowing money on gold chains that were worth hundreds of thousands of dollars and buying everybody drinks at the club. And it was interesting to see that happening with the newer generation. And then I would see the older generation hip hop artists that would be coming in with this that were no longer inspired. They were desperate. And I even remember a particular artist, I'm not going to mention his name just out of respect. He came in and this is a guy that grew up off listening to in high school and he was like, I need a hit, man. I need a hit. And like kind of the penny dropped and I was like, oh my God, it's like a drug for these guys. It's like they need the hit. He actually meant a hit record, but I was like, they're looking for that. And the same thing happens in the space that we're in with digital marketing and even, you know, the self development industry and business, same thing. And you've got to know where your window is and you're going to know how to play it. And it like what you do now determines how far out you push that window. And it's about making decisions each day that you know, simplifying as complex things and not selling your soul. And it's doing things in an ethical way. And just like the things you've mentioned, man, I love the fact that you're a grounded entrepreneur and you're able to share this with my audience, man, such a gift. Because I feel like a lot of young cats are getting confused and it's great to have leader and a mentor like you.
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