Nate Tilley argues that ads work better than cold calling or door knocking because they bring clients to you instead of chasing them down. He sees advertising as a replacement for old sales tactics that actually move the needle.
Ads are changing lives every day. A lot of you guys saw an ad, and now you're here. So ads are changing lives every day. They're connecting people. And a lot of people that are in sales, man, I don't need marketing. I'm gonna go out there and knock down doors until I get my commissions. I'm gonna take mine, and that's all great, but actually, ads are sick. Ads is just the act of selling through written word and visual, like graphics or video. It's literally just a different form of sales. And the process, like, how many people in here does anybody do cold calling, door knocking, cold email, cold outreach? How much time is that taking you guys on a weekly basis? All your time, right? Well, with ads, you get to flip that over. You get to have. Instead of you having to go out there and prospect clients, it's doing that for you, and people get to reach out to you. I haven't knocked a door. Well, I did it once just to see what it was like, freaking hard, okay? But people come to me. People reach out to me through ads.
