Affiliate Marketing Traffic Strategy REVEALED!! You may be MISSING this...

Hey, this is Russell Brunson. Welcome back to my channel. So excited to have you here. Now, really quick, before we dive into this video, which you are going to love, I want to make sure you subscribe to my channel because I got some new videos coming out very soon. And turn on the bell so you get notified so you don't miss any of them. We're talking about traffic and sales. If you want to get more visitors to your websites and your funnels, you want to make sure you're subscribed and notifications are on. Okay. With that said, I'm going to dive into today's video, which you are going to love. Everyone's always asking me, what's the best way to get traffic. And of all the ways to get traffic, the best way is you get affiliates to promote your products and your services for you. That way you don't have to spend any money on traffic. The traffic comes free, and you get tons and tons of it. It's one of the best traffic sources. So right now, this video, we're diving deep into how to fill your funnel with affiliate marketing traffic where other affiliates are promoting your products for you. With that said, let's jump right into the video. Paid to sell your product. Love this guy. I honestly believe the entrepreneurs are the only people that can actually change this planet. What we're talking about today is affiliate marketing 101. And this is not like how to be an affiliate. This is how to get affiliates to promote you. So how to fill your funnel with these free traffic secrets, which is really, really fun and exciting. Again, when I started my business, I didn't do it by buying Facebook ads, buying Google Ads, and buying YouTube ads. I didn't know how to do all that kind of stuff at first. I did it by finding affiliates and getting them to promote my product. So if anyone's looking for free traffic, this is the best way to get free traffic that I know of. Okay? So affiliates army. Like, what is affiliates? Affiliates are people who love your product, love your service, and they decide that they're gonna promote it for you. They may already have an email list. They have a big follower on YouTube or Facebook or Instagram or something, and they can go and they can prom it for you. So your job is to figure out who are the affiliates, who are the people I need to go find who already have my dream customers who can talk about my product or my service. Okay? And when I first got started in this game, man, this is probably almost 15 years ago now. This is before I had any kind of business. I remember I was trying to learn this game, and I'm sure some of you guys are in that spot right now. You're trying to learn, trying to figure things out. And I was trying to learn traffic, and it was confusing to me. I didn't understand there was PPC and SEO and all these things back then that everyone was doing to get traffic. I remember that one day I was in this marketing forum back before people used Facebook groups. It was a forum. I'm in this forum and someone asked the question, of all the ways to drive traffic, which one is the best? I remember seeing that and I was like, oh my gosh, that's my question too. I don't have time to learn all of them. What's the best one to learn? So I logged into the question, I started reading all the responses, and it was so crazy because one person came and said, the best way in the world is Google pay per click. And someone else, no, no, no, that's the worst. The best is SEO. And they're like, oh, that's good. But this type of SEO. And no, you should be doing cloaking versus this. And all these things everyone's fighting over. I'm just like, this is amazing, watching all these traffic people fight over the best way to get traffic. And I'm watching after thread after thread, and all of a sudden, one person came in and dropped the mic. And it was the owner of the forum, probably the wealthiest guy who was in the group at the time. And he came in there and he posted a really short thing. He said, I rely on my own network of affiliates. I remember reading that. At first I didn't get it. I was like, what? I rely on my network of affiliates. And I read it again and again, and all of a sudden, like the light bulb hit. I was like, oh my gosh, I can go out there and I can learn how to do solo ads. I can learn how to write sent emails, I can build emails. I can learn SEO, I can learn ppc. I can learn. I can learn all. Or what if I went out and said, who already is really good at banner ads? What if I found that person? I said, hey, I'll pay you a percentage of all the sales if you do banner ads for me. Maybe I find 3 or 4 or 5 or 10 guys doing that. I just 10x my efforts. I didn't have to learn anything. Maybe I find the person who's really good at ppc. Instead of me learning ppc, let me find people who are Already good at it and pay them a commission on every sale they make and SEO and the same thing. That was the light bulb for me. I said, okay, I'm not gonna focus on new traffic strategies. I'm focused on finding those people who I can make my affiliates. Okay? And so this is something to understand. When you have an army of affiliates selling your your services, you don't have to be good at everything. You can get army of affiliates to promote your products and your services with whatever type of traffic they're the best at, the thing that they're most passionate about. Alright, so this is how it works. Step number one, you gotta go recruit your army of affiliates. This comes back to a concept we call the dream 100. I spend a lot of time in the new Traffic Secrets book talking about the Dream 100. That's the first phase is like identifying who are the people who already have your customers. If you don't know yet, now's the time to start looking. Go online and start googling all the keywords that your dream customers would Google and then join the email list, follow the Facebook, the fan pages, join the groups, tie yourself into all the places that your dream customer is probably going and weave your way in there. And all of a sudden you start seeing like, oh my gosh, this person sending emails, selling products similar to mine, oh my gosh, this person's got a blog on page number one on Google for all the keywords that I would have searched for. Oh my gosh, this person is good at SEO or pd, whatever it is, you start finding those people. So step number one is you got to find them and you got to recruit them. Okay? That means good old fashioned getting to know people, which I get it for those who are my introverts, I'm super introverted as well. Scares me death to call people on the ph, but this is something that's worthwhile. I'll hit him up on Facebook, messenger or DM them, I'll call them on the phone, I'll send them pizzas in the mail. Like I've done all sorts of crazy things to be able to recruit my affiliates and get to know them. Because people promote the people they have relationships with. So you need to get relationships with those affiliates who are part of your dream 100. Tim Ferriss. When he wrote the Four Hour Work Week I tell the Story in the Traffic Secrets book, it was interesting. He spent a year, as he was writing the book, he spent a year going out and meeting all the bloggers and getting to know them. And became friends with them and built this relationship with all these bloggers. And they'd ask him like, what do you do for a living? He's like, oh, I'm writing a book. But, you know. And that was kind of it. He kind of brushed it off. And then as the book got done, he sent his book to all these bloggers he built relationships with over the last year and said, here's my new book, if you like it, I love if you wrote a blog post on launch day. If not, that's really cool. He sent that out and people read the book and they loved it. And day one, launch day, he had hundreds of the top bloggers in the world all write blog post reviews about his book. And the book went on to become New York Times best seller and built Tim Ferriss, who is one of the biggest influencers in the world right now. But it all came off of him spending a year recruiting his army of affiliates, sending them out stuff to get to know them and build up relationships. Okay, so step number one, you gotta identify your dream 100 and recruit them. Step number two, you actually make them an affiliate. Okay, so inside of ClickFunnels, if you have a ClickFunnels account, backpack is the tool you can use that makes, that builds an affiliate program. Okay, so any funnel you have selling a product, you just hook a backpack to it. And what happens is your affiliates can log in and they can go and grab a link right here. And then they can promote it. You can put sample emails for them, sample banner ads, things like that. They can go grab it, they can promote it, and then when they make a sale through their link, the backpack software will track it. And each month you can log in, it says, okay, here's all the affiliates you need to send money to. You click a button, it'll send PayPal payments out to everybody pays all the affiliates. And that's how the affiliate platform works. So we call that backpack inside of click Funnels. But after you find the affiliates, then you got to make them an affiliate. It's really easy to do inside your ClickFunnels account. And then step number three, you have to give them a reason to promote. Why should they promote? Why should they promote today versus tomorrow? Good affiliates are getting hit up by everybody in the world to promote. So why should, why should they promote your products? A couple reasons. Number one, people like to promote something that's new, a new launch, right? They get excited about the newness of it. So have a new launch. Number two is some people like, I Don't like doing a launch so you can turn it into a rolling launch. It's like, hey, week number one, you're gonna be the affiliate promotes this. Then week number two, it'll be you. Week number three, and you pick different affiliates and do one little mini launch to each person's list one at a time. And then the third way, the third reason is that people love new stuff. So sometimes you can go to an affiliate, maybe they're not gonna promote your thing, but make something new with them. Like, hey, how about you take your superpower, my superpower, make a product together, and let's promote it to our people that way. And all of a sudden now you got something co created, you can create new together to give them a reason to want to promote as well. Step number four, now after you've done that, now you got to train your affiliates really good affiliates are lazy because they make so much money they don't even care. And really bad affiliates don't know how to do it. So you got to. Either way, you need an affiliate training center, which are really easy to build inside of click funnels. This is what our affiliate training centers look like. You come in here and an affiliate can quickly come in here. You get links to all the banner ads, you get videos, training them. You can teach people how to run Facebook ads, how to run banner ads, how to do SEO. You can train affiliates, you don't know what they're doing yet. And then you make the training center, makes it super simple for your existing affiliates just to go in there, grab what they need, paste it, post it, and they can be on their way. So that's step number four, is training your affiliates. And step number five, then is then you actually pay your affiliates. People always ask me, how much do I pay my affiliates? I want to pay them as little as possible because they want to keep more money. You don't understand. You never want to like take away commissions from a salesperson, right? I want to give people the biggest commissions possible. So when we launched ClickFunnels, looked at all the other software companies, most were paying like 15 or 20% affiliate commission. I was like, okay, let's double that. So we did 40% affiliate commission, which no one ever heard of before, Right? And then we did the dream car bonus. We're actually paying people's dream cars when they promote. And we tried to make it as lucrative as possible so affiliates would promote us instead of our competitors. What was crazy is that when we first got started, there were a bunch of competitors who had a lot of affiliates, we came in and paid more and we converted higher and all the affiliates shifted from those other companies and started promoting us instead. And so the more you can pay your affiliates, the better. I typically try to pay my affiliates 50% of what we actually make on a product. So if I'm selling a digital product where it's hundred percent digital, I may pay 50, 50 commissions. If it's a physical product, let's say I've got an E commerce product where I've got to pay 20% is the hard cost for the product, then I'll take the 20% off the top and I'll split whatever's left over 50, 50. Right. I like to pay my thoughts at least that much. Sometimes though, when we have something like a book or a front end funnel, we may pay affiliates more. In fact, when we launched both the dot com Secrets book and the expert secrets book, we paid affiliates $20 to give away a free book where someone paid $7.95 shipping handling. We were paying affiliates $20. We actually lost money. We were paying 200% commission on it because we knew that they were going to buy the product and some people bought upsells and downsells and they made it so we can, you know, we did break even and then eventually people bought click funnels in the back and that's how we made our money. So step number five is figuring out how to compensate your affiliates to motivate them to want to be able to promote. And so that you guys is how you build an affiliate program which is again one of the easiest, most powerful ways to get more traffic into all of your funnels. Alright, I hope you loved that video and you got a ton of ideas from it if you did. I want to tell you really quickly about my brand new book called Traffic secret. There's over 20 different traffic secrets in here to show you how to get more website visitors, more people into your funnels to make more money. And right now we're actually doing a special promotion where you can get a copy of this book for free@trafficsecrets.com or there's probably a link right here so you can just click on it and you get a free copy of the traffic secrets book. I already paid for the printing use how to cover the shipping and handling. I'll send it out to you. There's over 350 pages of different traffic secrets secrets in here that will drive tons of traffic to you. So if you enjoyed this at all, make sure you get your copy of the Traffic Secrets book right now before we start charging full price for it again. Trafficsecrets.com and with that said, after you're done getting the book, then click right here to get more Another video showing you different ways to get free traffic into your funnels and to your website. Thanks again for watching. Appreciate you. And I'll see you guys on the next video. Let's go.