Andremeta and MEdia Buyer training

8 Jan 2026 · 49 min
48:50

Group coaching call (Nate Tilley with Alejandro and Tommy) about modern Meta/Facebook ad strategy after the Andromeda rollout. Key points: Meta's Andromeda retrieval system now prioritizes ad relevance and creative signal, enabling large ad rotations (multiple creatives—up to ~20—under one ad set with CBO/Advantage campaign budget). Practical tactical guidance covers: using Advantage plus/open audiences for top-of-funnel; duplicating ad sets to test interest stacks and lookalikes; retargeting structure across ToF/MoF/BoF with recommended windows (7,14,30,90,180 days) and exclusions (exclude purchasers); creative strategy including testimonials/reviews for lower-funnel, research via Facebook Ads Library, and mixing video/image/carousel placements. Operational notes: when audiences are small (<300–500) widen targeting; allocate ~80% budget to ToF and ~20% to MoF; use ABO only for precise budgeted MoF/BoF when needed. The call also covers creative briefing, market-research workflow, and scaling/negotiation anecdotes.

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