This content was created by Nate Tilley. This content was uploaded by Nate Tilley. This is a YouTube video titled "Are your marketing campaigns driving results? 📈" created on March 6, 2024. It features a speaker discussing strategies for analyzing marketing campaigns to determine which are most effective in driving sales, emphasizing the importance of understanding lead conversion and cost efficiency.
Something that I've learned in my last agency that I worked at is connect the dots, right, and figure out which campaigns are driving the leads and which leads are converting to sales. So your company has been excellent in helping us understand not just what we're delivering overall. You know, most people just look at it like, we spent this. How many car sales do we get? What we like doing is actually breaking all those things down to, like a funnel. We have maybe five to seven campaigns at the top of the funnel. And then out of those campaigns, they're each delivering a different set of leads and a different set of lead costs. You could have a campaign that's delivering a cost per lead, $3, and that looks great. But if it's not delivering you sales, cut it right, and you have another that's delivering you a cost per lead of $15 or $25 or $100. But if that's where all your sales are, press on the gas. That's where you actually want to spend your money, right?
