Transcript excerpt describing an SMS marketing workflow using GoHighLevel for a car dealership (Midway Dodge). The speaker explains sending personalized texts that insert first names, offering a $500 discount to the next 10 people who book a test drive, sending a follow-up double-text after 10 minutes, linking to a landing page, and using an online calendar for bookings and calls.
This is the text that I sent out. Hey, Josie. Okay, so through Go High Level, you can automate it, putting their first name, which makes it personalized. Hey, Josie. How are you? This is the team at Midway Dodge. We would love to have you come in and visit us for a test drive this week. And the next 10 people who book through this text will receive 500 off the vehicle of their choice. But you must book a test drive. Just screenshot this ad. Pick your car, pick your payment, and drive away. The reason I said screenshot this ad is because if they screenshot it and they go into the business and they're like, look at this, look at this, look at this. My clients can be like, oh, maybe we should bring shifts back on. Like, all these people are just showing up. And then I say, get started with us here. And I send them to the landing page that we've made. Made. And then I sent them a double text 10 minutes later. Josie, are you still interested in the market for a vehicle? Hi. Yes. This we sent right after. Perfect. You can get scheduled and receive your 500 off here. And it says Charles. So I think I screwed up the automation, but it's all good. Things happen. Mistakes are made, and. And then they come in. This is the online calendar that I was telling you guys about. They can book themselves. They can call through there. That's how we got the 20 calls, and the rest is history.
