Behind The Scenes Of An 8-figure Campaign!

Let me let these people in the chats. How's everybody doing? Let me know in the chat. Super excited to see you guys bond. I'm so glad that you joined today. Sterling. Good to see you, brother. We're gonna be doing some big webinars. What's up, Josh? What is up, Bellina? What's up, Jerome? Good to see you guys. And apologize for starting, like, 30 seconds after the time. I like to practice what I preach. I just got off a webinar for my agency, and we just enrolled a bunch of new clients in our offer. So I just had to run to the restroom real quick in between these calls because I know that we're going to be running hot today. So super excited. Oh, we got Chuck Griffin in the room. It's going to be a good call today. Let's go, guys. So today I'm going to be breaking down a strategy for you guys that has already produced millions of dollars, and specifically this strategy did a few hundred thousand dollars in a couple hours. Okay? Up front, cash collected. Okay. There's a difference between cash collected and revenue. I'm going to teach you about how we collected the cash up front to cover all the ad spend, and then how we're going to do millions and millions, maybe even eight figures, maybe even 10 million or more on the back end of this. So I got my team in here. They're going to be letting people in the chats, and then let me just adjust the setting right here. And by the way, guys, we're going to do questions here at the end, so anybody that's got questions, like, just reserve them for the end. And if you have questions that are relevant to exactly what I'm talking about, just ask them in the chat. And I'll be monitoring the chat as we go. So let me just adjust this setting right quick. Allow. Boom. All right. Okay, guys, so you won't be able to unmute, but if you guys have something you want to say or you want to add, just raise your little virtual hand. There's a little raise hand button. You guys can do that at any time. Okay, you guys can hear me? Okay. All right, cool. Let's jump right into this. So today, what I want to show you guys is how we set up this webinar for Andy Elliot, the one that did huge revenue. Okay. This one did amazing. This was Andy's big secret. How many of you guys joined? Built to scale from Andy's big secret? Okay, drop a one in the chat. If you came from Andy's big secret, you were on with Russell Brunson and Andy. Rob, I remember you joined from there. Cool. Jerome, you came from there. Okay, look, guys, proof of concept literally here today. These people are here to get their lives changed. All because they took action on this same system that I'm going to teach you guys the ins and outs, okay? You saw the actual vehicle, you saw how cool the Lamborghini was. But today I'm going to open up the engine and I'm going to show you guys exactly how it works. Okay? And let me see, I got, I got my team in here, is going to let people in the chat. Okay, Cool. All right, guys, so we're going to jump right in and I'm going to give you guys something today, okay? I'm a. I'm a giving person. I want to give you guys something really special. And I'm going to give you guys access to all the works. The internal memo that we use to prep the team, the affiliate drive, I'm going to give you guys what we actually used. It was an internal only document, plus the replay recording to Andy's big secret both days. And I'm going to give you the slides and everything that you guys can use to model this for yourself. So in case this is our first time meeting, my name is Nate Tilly and I am Andy Elliott's marketer. I do all of his marketing, but I actually own my own marketing agency. We're a performance marketing company and we work with about 60 different offers currently. And all we do for our clients is webinars. We have a couple other types of funnels we do too. School, bsl, different things that some of you guys might be familiar with. And we do it not just for people like Andy Elliot, but also complete beginners. So last week I showed you guys a complete beginner named Nick Saka who was able to apply our exact framework. And he's now done over a hundred thousand dollars in sales. And he's only spent up to like, I think it's like about 15,000, maybe $20,000 total in his ads. And I'm talking about cash collected. The cool thing about webinars is you guys collect the cash up front when you perform the webinar. If you do it right, if you follow the framework, and then on the back end, you have that client for life. So you can get referrals, you can get reviews, testimonials from them, turn them into somebody that's a spokesperson for your brand. And you can also upsell them into your higher tiered programs as well, so I'm going to break everything down to you guys today. Okay? So this isn't like what used to work. Like, I mean, it's what worked last week, or I think we did what, three weeks ago now. Okay, two weeks ago. This is exactly how we did it. I'm going to just show it to you guys. I'm going to pull back the curtain. I hate gurus. Okay? I don't have a coaching company myself. I don't have any problem with it. I think it's a beautiful thing. But I have always sold services, so that's all implementation and actually how to. How to do a webinar. How to do it. And I don't teach how to. We just do it for people. But the problem with services is it's very expensive. There's a lot of logistics. So for you guys to come and hire me to do it all for you, it's going to be more spendy. And some of you guys are new on this call, but for some of you guys, it might be the right fit. However, on this call today, I want to give you guys all the frameworks, the tools, the tactics, the tips to be able to do this for yourself. So I'm going to share the memo with you, and I'm also going to share the slides with you. And then you guys are going to have the recording, which is going to be eight hours worth of content that you can go back through. And by the way, the call with Russell Brunson was literally. I mean, I literally cried, okay? Like, it was so good. He is such a beautiful person. His mindset, the way that he works is insane. And I came up with this whole idea because Andy came to me and he said, nate, I built my business on sales and leadership coaching, but I've been running a coaching company that does over a million dollars a month. And I've been running that coaching company the last four years. And it's. And it's. We're really doing it. And we didn't follow any of the guru's advice. We broke every rule. We. We did it completely different. And I want to now coach people how they can do it right? Because all these gurus and all these people, they're all getting crushed now. And, guys, the truth about the matter is I'm an advertiser. People come to me all the time and they're like, hey, I want to launch. I want to launch my offer with paid ads. I want to just launch an offer. Well, what do you do? I help people to grow Their business. Boring. Nobody's going to hire you. Okay, news flash. I'm going to keep it real with you guys. If you guys don't stand out and distinct yourself from other people in the market, nobody's going to hire you. I'm just going to tell you guys right now. So that can like hit you like a freight train. Why do people hire Andy? Because he talks about how you can have it all. Because he's got family, fitness, faith, all connected and he did it completely different. He's got a YouTube channel that you can watch. And by the way, Andy blew up from actually ranking search terms on YouTube. And if you guys are in the built to scale modules, which I think most of you guys are here, you'll learn his exact process of hacking Google and actually getting Google to tell you what YouTube videos to make. Because Google owns YouTube. And then you'll serve, you'll. You'll make the title the same thing that Google gives you. And then you'll actually be able to get more rankings because Google knows what people are searching for and it'll serve them the YouTube video. So I'm not going to go into that strategy today. If anybody's super curious about that, you guys can ask me about that at the end and I'll give you guys an example. Jed just did that today. I saw you kind of crack a smile when I mentioned it, Jed. So you know exactly what I'm talking about. I did this too. And by the way, I have a YouTube video that's got like maybe 1500 views. Not a lot, but it's for car dealerships. I built my agency working with car dealerships. I still have hundreds of car dealerships that we work with actively to this day. I don't do any day to day work in that business. My team runs everything. But I had a video how to sell cars on with Facebook ads in 2023, something like that. And there was crickets when I posted it. Six months later, I get a GM from a dealership. He's like, Nate, I stayed up till 3am, I saw your video, I booked the appointment, I went to the confirmation page, I watched your other video, I went to your Instagram, I watched a bunch of your content. I want to sign up. I already know what it is. How good would it be if you guys could have people that already knew what you sold, that already knew the value that you delivered, that already spent time listening to you and by the time they got to you in the sales call, they're ready to convert. So cats out of the bag. In this day and age, you have to differentiate yourself. Like, seriously, like, you actually have to look at the people that you can help the most. And typically it's going to be the people closest to you, and then that's going to lead to more and more people. I would not recommend anybody here scales. Starting out with paid ads, the first person that you're going to help is going to be somebody that you know. And even if it's somebody that you don't even need to pay or have pay you at first, of course you need to get paid for your time. But it doesn't always have to be monetary. Sometimes there's a person that you see really struggling and you're like, hey, man, maybe we document this whole process. I help you, and then if my process helps you to get success, then you give me a video testimonial after six weeks. Like, I'll just work with you. Like, no fee. And if you're smart and you do exactly what we actually taught and you're gonna see Andy broke down what we did. And built to scale, you can actually get paid, maybe not your full fee price. I recommend doing 50% and you can have a bunch of people join at the same time. And you do group training like this one, and you get all these people to pay you up for front, and then you deliver the training live and you get paid to build out your course. It's, it's, it's like such a genius model. I actually learned this model years ago from a guy. He's. He's actually here in Colorado. I'm not in the office today. I'm back in Colorado. I'm visiting some friends, family, and I've got a car that, that's out here that I'm going to be selling. I left here. I live in Scottsdale now. But when you apply this framework, you guys are actually able to. To build an offer that people are going to buy. Last thing that I want for anybody on this call is that you spend months building out a course. Nobody wants it because you built out what you wanted to build out instead of what the customer needed. So by getting the live feedback and following this process, you're going to have success. Now Andy's going to teach you more about that process when you go through the replay. We actually made the first day and the second day curriculum all about that. So it's eight hours worth of content. This is a bonus for those of you guys that weren't on the call, you're going to be like, wow, this is insane. We don't even have this in the program. And that's my gift to you guys today. So I'm going to share something with you guys and I mean, without further ado, I'm just going to drop it in the freaking chat so we can get this party started and. And let's rip here. So, guys, one thing that's really important today. This link cannot leave this chat. Is that cool? Can you guys drop a one in the chat? Just as a promise to me and a promise to Andy that you will not let this link leave this call. It's very important. Like if you send it to your business partner or something like that, that's okay. But this is like the stuff, okay? This is the actual stuff. Okay. And you guys are going to see the results. So. Okay, we got all our ones. All right? I believe all you guys and I know that we have a high level of ethics in this community. So go ahead. That's the link. You don't have to pull it up now. I'm going to pull it up for you and I'm going to show you what's actually involved and then we're going to go through some of this stuff together and then I'm going to take questions at the end. So we're going to move fast today. But this is the exact black book, okay? This is Andy's eight figure launch. This is Andy's biggest launch ever. And I just went ahead and I added the replays, the two days of replay recordings. And by the way, day one is gonna blow your mind. You do have to fill out the little registration because we like to track who watches the replay. It's a marketing thing. Like I wanna know like who, who's actually watching the replay, how much they watch. But you fill this out and you're going to get 223 minutes of straight value and Russell Brunson's interview alone. Guys, I had this vision back to kind of full circle what I was talking about. I had this vision that when Andy launches this coaching for coaches, we bring on one of the people that first inspired him. And one of those people happened to be Russell Brunson. And Russell actually was going through kind of a hard time in his own life and he needed a little pick me up, I guess. And he reached out to Andy and he's like, hey man, love your stuff. And he found himself a week later. Well, let me, let me, let, let me let Russell tell you himself. How about that? How about we let Russell tell You himself. And by the way, I just realized there's one more doc that you guys need that I'm gonna add to the Black Book right now. And this is my favorite one. So let me just grab it out of my Google Drive real quick and I'm going to add this one. But this is the actual affiliate folder that we use to get. We actually got hundreds of people that started promoting this for us. So I'm going to break down the whole strategy. This is the most advanced. So if you're on here and you're like, like you've been coaching for a while, you've done webinars, you've done offers, you've got clients, this is going to be music to your ears. And if you're on here and you're brand new, this is going to be like, you can do this at a smaller scale even. Even without paid ads, and you can have a ton of success. So I'm super excited to share this with you guys. Let me just grab one more link that is. Is my gift to you guys and Andy and Jackie's gift to you guys and the whole team. We're gonna give this to you. And this link is a game changer. So. And then I'll tell you guys what, what we're looking at today and we'll get into this whole training. Okay, I see you guys all on here. Okay, let me just. Boom. All right, cool. Boom. Alrighty. Alrighty. Alrighty. Okay, so let me just get into this in full. And by the way, guys, I just got off a webinar selling my offer and we had a bunch of people sign up. So I'm fired up today. Appreciate you guys being here. So you got the two replay recordings. Let me just tell you what we're looking at. Two replay recordings. I also provided the canva decks right here. And these are going to be the exact slide decks that Andy used when he presented this offer. Okay. And let me just make sure. Okay, I'm gonna make a copy and I'm gonna give you guys your own version that you guys can view only. And then what you guys will do is what I just did, okay, so you're gonna go in here, allow view access. Okay, so what you guys are gonna do is you're gonna go to file and then you're gonna go make a copy. And you could just start plugging and playing this and changing out everything for your own offer. So that link is right here for day two, and then day one. Let's go over here. These are the exact Slides that helped us to do seven figures plus in revenue. And I'm going to show you guys how all of this breaks down. So this is the viewing link. So you guys, if you want to edit this and make your own, just come over here to make a copy, and you'll literally be able to plug and play and change this out for your own offers. Okay? So that's all right there for you. Okay, so number one, day one slides. This follows our exact webinar framework. You want to go through and study this. There's a lot of different things involved in this. And if you're doing webinars, if you just follow this framework, this follows all the best of the best frameworks out there. Okay, that's Russell Brunson, that's Tony Robbins. That's all these guys. But when Andy came to me, I said, Andy, like, let's bring Russell on because he was such a big instrumental part of your process, and let's have him do a collab webinar with you to announce this big coaching play that we're doing. And so we did. We brought him on, and it was super successful. It was an amazing time. And I'm going to show you guys everything. Okay, so first of all, you've got the launch memo. This was the internal memo that we used to brief the team. So this is actually what I provided to Andy's team that goes over everything that we did. So built to scale was insane. We launched a new course that wasn't filmed yet. That's what you guys are going to learn in the replay on day two. You're going to learn how to launch a program without filming it for months in advance, get paid up front, and then make a ton of money on the back end. Okay? We pre sold it and got paid up front to bring people through the process live. I actually prefer this. You're going to do your best training when it's live, okay? If I'm sitting in a room talking to a camera, my energy is not the same as when I'm actually engaging with you guys here today. And plus, you guys ask questions in the chat. We hold each other accountable, and it's just a better environment all around. We did 30 days of training, grinding content, results, generation. We capped his first program at 100 coaches. Now, for a lot of you guys, I'd recommend capping your first program at like 10 people and just say, hey, for the next four weeks, I'm considering taking 10 people under my wing to teach them exactly how I've been able to do X thing in Y time and always make it transform. Transformative. How? I've been able to build an eight figure business that doesn't use paid ads. Okay. Something nuanced if it's just the first level, how to build a big business, it's just not entered, it's just not engaging these days. People don't care about that. It's like how I've been able to do build a massive business with a massive team while getting home every night at 5pm, never missing my kids soccer games and enjoying my life and not burning out like so many other business owners. Now that's something a lot of people will be attracted to. Okay, we got 15 to 20 solid video testimonials on the back end that we can now use to sell this program. And we did 2 to 3 million on the back end sales. We got tens of thousands of new leads that are already paid for all the money we spent in ads. The first webinar that we did, which was the test, which was the beta program before Andy's big secret, we did 226,000 on the first webinar and another $250,000 the coaches sold. And then on the back end, we did a ton of money as well and offers and everything. But that's not even the coolest thing. The coolest thing is the thousands of leads that didn't convert that were already paid for themselves. We spent $40,000 on the first webinar and we made back 226,000. So we had all these leads that we already paid for. Now it doesn't always work like that because most people, you know, they don't have a massive brand. But I've seen a lot of people, they'll spend a thousand dollars on ads, they'll have an offer that's $1,000 if they get two people to buy the offer. And if they get leads for $10 a lead, you get a hundred leads. Two of them buy. You have two x roas. So you just made $2,000 from your 1,000. That's putting $1 into the ATM and, and getting back to. And then you have 98 leads that are free. Not to even mention all the impressions and people that have saw your ads and people that now know like and trust you and all the people that are now following you on Instagram. You guys follow me. You understand what I'm saying here? This is the most highly leveraged strategy that you can use. And that's why I'm so sold on webinars. And that's why we do them for all of our clients. Because a traditional BSL video, sales letter or book, a call funnel takes months of testing, months of sales, sales calls. You've got setters, you got closers, you've got all these kinks in the wheel and a webinar. You get to validate your marketing messaging, your offer and your ads in one place. Okay? So I'm going to just kind of go through some of this stuff kind of fast. And you guys are going to see we dropped everything in here. So this has the whole offer, everything that's been included, everybody that was going to be doing everything, and all the landing pages. So I will start by breaking down the landing pages, but I'm gonna go back to that in a second because I'm gonna show you guys everything that's involved. So we broke down the exact offer stack, we broke down the overview. Okay? And you guys get all this. Now the slides, how we laid out the slides. This is the works. This is the works. You guys are seeing all the parts. A lot of you guys saw the finished vehicle. A lot of you guys saw the vehicle, the car. But this is the actual ad strategy, the landing page strategy. All the different ad copy. You guys just take this ad copy copy and paste it to a doc for yourself or file. Make a copy of this and just modify this to fit your offer. Okay? We're not running these ads anymore. We're going to run different ones. We have a lot of creativity in our department, but you guys can run these things for yourself. We have some of our best performing coaching ads that we've ever done right here. You guys get all this for free, okay? And this isn't even part of the program. Andy and Jackie didn't even know I was going to give all this stuff away. Okay, Video scripts, These are the videos that I had Andy filming. Agenda, how we're going to run it, emails and texts that go out. My team, all the text messages and emails that they built out, you guys can plug and play this entire system, this entire strategy. Now, do you need to do a two day workshop? Not necessarily, but it's a good way to build a lot of trust in a market that's noisy, in a market that people don't really trust you. 90 minutes, by the time you get to an hour mark, you should be pitching. It's not a lot of time to spend with somebody. Imagine you spend two days with them. Or I got one client that does three day workshops every single month and she does a Million dollars a month off it. She spends 125 grand a month. Now, she didn't start there, but that's where she is now. And I tell you guys this because I want you to know what's possible and what's possible for all of you guys. Okay? So the coolest thing about this, we're going to start with the landing pages. But before I break that down and we actually break down the system, let me just tell you where the idea came from. Because ideation is such an important part of marketing and how ideas come to fruition. So this is the whole affiliate doc here. What we did is we created a link where people could go and sign up and they get their own special promo link that they could go and promote. And whoever the top affiliate was, they got a bunch of bonuses for Andy. Like they get invited out to an in person mastermind. They get special access to calls. And so people were fired up. They were promoting this all over their social media. Plus all of Andy's coaches, they have their own affiliate link and they're getting paid on the back end, so they're sharing this everywhere. So not only do we have the ads, we have the email and text in Andy's database, but we also have the affiliates from outside hitting up their social media channels. Imagine you got 50 people all posting about you on their social media channel. You ever seen those people promoting other things and wonder how it works? That's affiliates. Affiliate marketing is an untapped strategy for a lot of people and it's how a lot of people get by without ever doing ads. If you've got a great product, you got to be monetizing using affiliates. Okay? So what I did is I put together, copy and paste text that people could send. Hey Josh, I want to let you know about me saying coaching event coming up. My mentor Andy Elliott is doing a free two day virtual workshop and basic. And then you put your promo link right here. You got to tell them exactly what to say and then people will actually do this. Okay? Plug and play social media posts for people to just take this and post. I didn't make them do any of the thinking, but we're not going to go super deep on the affiliate stuff. But you guys are going to have that all here that you can model and copy, plus the affiliate prizes that we did and we talk about compliance and all that. The reason I'm sharing this with you guys is because I actually liked the Google Drive the best. And that's going to go full circle to how I Came up with this idea. So I gave them this folder that had ready to go, edited images, all the ads that they could just take and run with. So if you guys have a graphic designer or you guys are a designer yourself or you guys know how to use canva, just go in here and model these. These are the best ads that we've ever ran. Okay? We have all these different ones that you guys can model, and they're all in this folder. But what I really want to show you guys is the video ads. And specifically, I want to play this ad right here, because this is what gave me the idea. Andy played this at one of his events, and I saw this video, and I got goosebumps because I had this idea. I was like, we need to get Russell to do this big secret thing. And the first time I told Andy about it, I'm sure he's comfortable with me sharing this now. He was like, what? Why would. Like, I don't get it. Like, he didn't get it. And I was like, no, I got this vision. Just trust me. And he said, okay, whatever, Nate. I'm gonna trust you. It's either gonna be the best webinar ever because of you or the worst webinar ever because of you. I'm just gonna trust you. I'm gonna tell you guys a secret. Andy didn't even look at the slides until the morning of the webinar. He just ripped. He just went and started ripping. Okay, so you guys can do the same thing too. Let me know when I play this if you guys can actually hear this or not. Okay, I'm gonna click share computer sound, and then I'll check the chats. I see you guys have a lot of chats here.

This someone who I'm really excited introduce.

You to our world.

Dude's got, like, the most intense energy. Walked in the room, and I was.

Like, okay, he's here.

And we.

I had a chance to kind of see him there. Six months or so later, I hit.

Him with my Instagram.

I was like, hey, man. I just wanted to connect. And we jumped on a call. And then, like, a week later, I was in his office in. In Arizona. And it was funny because I was going through a time in my life, in my business, where I was struggling. I was kind of. Things were heavy, and I was just like, you know, that feeling of not knowing what to do and just kind of, like, just tired. And I went down there, spent a day or two with him and his team and his family, and he lit me on Fire. He got me so excited, and I came back, and you guys probably noticed a lot of shifts in my. In my business we're doing the last couple months. A lot of it came off of kind of like spending a day or two with him and having this, like, this kickoff to, like, me stepping back into myself and, like, and coming back pretty aggressively. And it's been a lot of fun.

Show Russell what we got for him because we know it's a special trip he made down here to see.

And so as we were planning to start hockey live, I was like, man, I want him to come and light everybody else on fire. That said, everyone has put our hands together.

And I was like, man, we gotta do something with Russell. And this was actually Russell's promo video where he promoted Andy. And I saw and I was like, dude, we gotta rip that, run that. And we ran that actually as an ad. So we're gonna go over and we're gonna start with the landing page, because that's kind of like the nuts and bolts of this whole thing. And I saw somebody said that the. Yeah, yeah, I know. The wrestling was hilarious. That was such a good touch. And I told Andy, I said, the first question you need to ask Russell is about wrestling. It's about him coming up. Wrestling. If you guys see, I'm a brown belt and bjj, but I grew up wrestling, and so I knew how much that would just open him up. And it totally did. Like, he loved the question. You guys will see it in the replay. And he went super deep on. His eyes lit up, you know, because business is boring, right? In some ways, it's boring. It's like money. How do you make money? Make me money. Make me money. Make you money, make money. No, it's not about that. It's about life. We all love. We do this for freedom. We do this for life. And this is, you know, like, that's what I saw in him. So let's break down the landing page. So Andy's bigsecret.com this. This landing page is still live. You guys can go check it out anytime. By the way, somebody said that the canva link, the first one is. Is locked. Let me just fix that real quick for you. File Share Copy link users with access can view. Okay, you can view it. So you should be able to go file. Make a copy. You won't be able to edit this one because this is our. Our master, but you'll be able to go and. And make a copy for yourself. Let me know if you guys still have a problem with that. I'm just going to drop the link right here. Maybe it was the second link. Let me just. Let me just get both of them for you guys and then I'll update the dog a little bit later. Okay. Viewing and share. And anyone with the link can. Hold on. Let me just make a quick copy of this myself. I almost took away my own permissions there. Okay, sorry, guys. You know the technical side. Okay, here we go. Anyone with the link can view and copy. And here you go. Okay, try it now. Both of those should work for you guys. Let me know if either one doesn't work and then I'll have my virtual assistant fix that later. If not. And update this doc so we can keep ripping and rolling here. So I'm gonna pull up like 50 different tabs. So just ignore that and. And let's go. You guys can see my screen. Okay. Okay. So this is Andy's big secret. We tested a lot of different landing pages. I showed you guys last week a landing page that actually converted more traffic than this. But my hypothesis is that this actually brought higher quality traffic because there's more to read into. If there's less to read and the cycle is shorter for people, then they're able to click through it faster, fill out the form, but they're not as sold on it. If there's more on the page, people will get more sold through it, but you're going to get less leads. So it's kind of a trade off there. But we said, hey, I'm giving away my entire business because you guys in the built to scale program, you see how Andy's giving away everything. He's giving away his entire system to you guys. So who should join us? And we put all the people that should join it before the summit. How you feel after the summit, how you're going to feel. We broke everything down. Meet your host section with Andy and mystery guest. And by the way, for the first week when we announced this, we announced it as a mystery guest. So it was like Andy blacked out or Andy and then a blacked out Russell Brunson. And he's so notable that we like made him like really fat, like beef to mop. Like we had to like put more gray around him because it was so obvious to tell who he was. And it was just an exciting marketing trick. We got a mystery guest. I've also done this with Gary Vaynerchuk. I've done this with Dan Martell. We've done this with a ton of people not with Andy, but with other offers that I promote. But the dates. And we put some bonuses. Okay. So this was huge. But one of the big things was we did prizes, and a couple of people that actually are in the program won some of the prizes. We just did random drawings. So we gave away MacBooks. We gave away cameras. We gave away all these things. And why did I do that? So that people would show up. And why did we give them away at random times? So that people would stay on and people would engage. Okay, so very, very important little nuanced things that you're going to learn from this. We put the prizes, and it's important we had, like, prize rules and stuff like that. We talked about what they're going to learn in day one, in day two. Okay, so pretty standard stuff. And then a free bonus that they're going to get by joining, which was Andy's secret black box gift, which was actually all the ads that helped us to drive the traffic. The same kind of thing that I'm giving you now. When somebody signs up and fills out the form, they go to a page. This is called an LTO page, A low ticket offer or an SLO us.

Hey, guys, thank you so much for registering right now.

And so what this allows you to do is to recoup your ad spend before you do the webinar, before you do the masterclass. So what this has allowed us is people. We actually had like a 25% take rate on this. So we had. We spent about 100 grand on the ads and we made about 50k before we did the webinar, just from people getting the $97 ticket. And the $97 ticket came with the replay, which I gave all you guys. It's. It's in the doc. And then it also came with some other cool things, like you got to submit a question to ask Andy live. And people love that. And also the coaches on Andy's team love that because the people that submitted their questions, they get to learn a little bit more about them. We took the questions and we put those into the slides, and we also blended them into the presentation. We made sure that Andy said that. Now, we didn't promise that every single question will be answered because that'd be really hard to do for 500 people. But we did tell them that you get a chance for Andy to see your question and Russell to see your question. And we did ask Russell some of the best questions that we came through. Plus we did a best question award, which, you know, somebody won. And it wasn't somebody that signed up, but it was, it was like a single mom won that and she was super stoked about it. Plus, we gave some other VIP digital workbooks and some other things that a lot of you guys, if you're doing built to scale now, have access to, but these people didn't get any access to which. What does all this do? The $97 gets some more committed. I'm not missing that. If I paid $97 the workbook, I start reading into it, I start getting more excited. What does the affiliate folder do? The affiliate folder gets them to look at all the assets, read it, believe in it. And how likely are they to buy? Super likely. I gave them the video testimonials and I said, post this on your story. And in the meantime, you're watching the video testimonial and you're getting sold yourself. I mean, I love watching the video testimonials. They're truly life changing things that we did. So it was pretty simple. We gave them a social media masterclass, a VIP workbook, Dubai event, and a few other things here. So if they clicked yes, they could go and upgrade or they could click no, I want to keep my free ticket. And the link, once they upgraded, it was just VIP confirmation, slash VIP right here. And this was the, the VIP page. Of course. We have the video from Andy. Step one, step two, we've got the calendar tool where they can add the webinar to their calendar. Super important people use Google Calendar these days. I went over all this in my training last week. So if you guys weren't on that or you didn't get the replay that's actually in the members portal that Maria or Edward sent over in the chat. If you guys don't have that, just drop a question. Hey, can I get the replay from Nate's call last week? I went over all this stuff in depth that you need on the back end of your webinar. I don't want to spend too much time on that today. But all of this stuff, it really helps to increase show rate and increase people buying because they get really sold. But on the bottom of this is where we actually gave them all their free bonuses. So they got the Dubai Master class, they got the PDF stack, you gave them a bunch of extra PDFs that they didn't even know they were going to get workbooks. And then of course we put all the video testimonials. My name is Tara Santos and I am a real estate coach for women. Right now that we're going to be branching out. Yeah. My name is Adonai Santos and we own a gym. So we joined. But in the ads, I took these and I trimmed them up, each like five to 10 different places. So it would just be short clips of the video testimonials. Video testimonials typically don't perform very well in ads unless you have them clipped really well. So that's just a little note for you guys. But this was the page. This was the engine, okay? And if somebody said no, they didn't want it, then they would go. They would just go to the regular confirmation page. And on the confirmation page, I said, hey, did you change your mind about vip? You can buy it now. So we were liquidating on this like crazy. Like, this was actually insane.

Hey, guys, thank you so much for.

Okay, so let's keep going here. Once you have the landing page, you need ads and you need organic ways to get people there. So you guys have all seen Andy's social media posts. I won't go over those, but I am going to go over some of the ads and then we'll. We'll kind of just go into questions after that. Okay. This was one of our best converting ads right here. Signed up. Can't wait. Long time. Andy follower. 334 likes 63 comments 8 shares I mean, who shares an ad, you know? And this is what he said.

Fastest growing sales training company in the world in the shortest amount of time. You've gone viral on social media. We're literally getting hundreds of millions of views every 30 days. And I don't spend money on ads before this because I want to give away some things to some people for free. All the marketing agencies, they're gonna freaking.

Hate me for this.

I'm laying out my 32 slide playbook of how we dominate. I hijack Google. Go type in car sales training right now. It'll pull up your boy Andy Elliott for free. I didn't pay for that, okay? And I haven't even been in that space for two or three years. And we own it. Instagram, Facebook, TikTok, LinkedIn, YouTube shorts, we own all of them. I will show you how to do it. I'll show you how to do it for free. So if you guys want my free 32 hot playlist slide deck, I'm going to show you how all this is done. Step by step, how you can do.

It A to Z.

You don't need any social media experience. That was a really good.

And by the way, whenever Andy's filming these ads. I'm in the room with him telling him, like, hey, this is going to be your hook. Talk about this. A lot of you guys didn't get the. The replay. It looks like I have it unlisted on my YouTube channel. It's in the built to scale channel and it's also in the. The webpage that Maria or Edward made. But I'm just going to drop it here in the chat for you guys so that you guys can all have it. And then the replay of Andy's actual slides is on. Okay, make sure you guys save down this link. Okay? Click it. Save it down. This was the call from last week where we went super deep on the the webinar framework and some of my smaller coaches. Right now we're going over like a big case study. This is aspirational, but last week we went over more like practical for some of you new guys here. But yeah, let's, let's just go through a couple of these ads, spend a couple minutes. This was one of my favorite ones. Team edited it. Really great. 2.1 K. You guys are seeing the best ads too. And by the way, like, Andy Elliott became one of the greatest students of the game after turning his life around recreating himself. It's just literally telling the story. Marketing is four things. Stories, promises, problems, and mechanism. So right here we have the story. Okay, this is what he did. This is the promise of what he created and what you can create too. His trade secrets. This is the mechanism. And in this one, we didn't really put many problems in here. But you know, like, if this was a longer sales copy, you'd have like a lot of problems. Like if you're struggling with this and that, but you don't always need it, especially when you're doing a lot of ads. Like, we spent 100k in 2 weeks on ads. So we had a lot of budgets, we had a lot of different ads, like 500 different ads. And these are just some of the best ones. You showed up at my feet at the perfect time. Thank you. See you on October 14th. I always say when you guys are marketing, you never know. Somebody could be on their knees praying for whatever you sell, whatever you offer, and they see it and they're like, wow, this is crazy. That's a powerful story. Thank God you moved to Arizona. That's where I first saw you in public. Look, guys, I'll tell you honestly, like, Andy hasn't really gotten the best comments on a lot of his ads. Before I started running Them and we're, we're changing the view and we're getting people to understand that he really changed his life. You know this one about team. A lot of people go to Andy for team. So we put a video of this crazy team. Don't you want to learn how to build that? You know, you just see that and you're like, man, wow. How does that work? This one is one of the best ones. This tells the original story. I'm going to play this one and then I'm going to go over questions with you guys because I know you guys have a ton of questions. Took.

I know it's crazy. I took a, a course called the KBB Broker Blueprints. Yeah, like 2019. Dean Graciosi, Russell Brunson, Tony Robbins.

You know, today we're living in one.

Of the most extraordinary three thousand dollar training course. Changed my life. I did exactly what you just said. I emailed because I didn't know how to get a hold of anybody. So I went and it had Dean Graciosi's email. And so I emailed him and I said, hey, Dean, I know you don't know who I am. I just bought your knowledge broker blueprint training course and it's changed my entire life. I am willing to literally move to Arizona and work for you for free. And you know what he said?

Yes.

Nobody ever responded. And then.

And then what? And then I built my business. So can you share with people maybe.

Some of the crazy success stories that.

Have even blown your mind of people who turn their knowledge into a business?

Yeah. I have to tell you. And, and I was watching this guy, little crazy, little aggressive sales trainer. He started blowing up all over YouTube.

I think I know who you're talking about.

Yeah, who am I talking about?

Andy Elliott. Yes. Andy Elliott.

Andy Elliott. I'm the Elliott.

Andy Elliot.

Andy Elliot. Andy Elliott, Andy.

Three or four people. Finally, Russell Brunson comes to me and says, hey man, I just interviewed Andy Elliot. I'm like, yeah, I saw some of his stuff. He goes, do you know that guy's absolutely like, loves you care. He bought KBB five years ago when he was a car salesman. He gives you 100% of the credit for saving him and his family's life. And I'm like, no. He's like, yeah. And I'm like, well, I didn't save his life. We gave him a course and gave him a spark. He's like, no, no, no, you got to meet this guy. And I got to meet this extremely good guy. Stared at his wife the whole time. Held her hand the whole time. Like, had tears twice during dinner. Just completely different guy. Like, heart centered. He said, I made some mistakes in my past. I won't tell you about him. I'm not that man anymore. This is what I'm doing. I care about people. I want to change lives. You gave me an opportunity. Now I'm on fire. To help other people. This guy doing over $100 million a year. Five years ago, he was a car dealer. A car salesman.

Wow.

And he said, you made me realize that I was the best at car sales. I could take that and help make other people the best.

Pretty freaking powerful. What do you guys think? Okay, so, guys, I'm going to. I'm going to. I'm going to relocate just like over here. Because there's some people studying right here, and I don't want to be rude. And then I'm going to take all your guys questions. So just raise your little virtual hand. There's a little raise hand button at the bottom. Or just drop your question in the chat and. And we'll come off mute. And I'm just gonna. For a second here, I'm just gonna go off camera, but I'm with you guys, and I'm just gonna relocate because I'm being super loud, and these people are over here. All right, Bon shoot. Your question. I'm gonna unmute you, and I'm gonna listen to your question while I just move over to this other side. Okay. Perfect night.

Well, thank you so much, Nate. I appreciate being here. My question is, my coaching company is very, very new. I have a live event scheduled, but I haven't done anything. I haven't touched webinars at all. My following is pretty small. Everything's still growing. Is this something that I would want to do after a live event or. Because I guess my following so small, I don't really know what to go about it, because I know they're powerful, but I guess I don't know the.

Order of what I should do or.

If I should just go for it. And I'm an overthinker kind of thing.

When's your live event, brother?

It'll be towards the end of December.

Okay. Yeah. Use a webinar to sell the live event. That's. That's why we. We offer a free ticket to Build to Scale Live for everybody that bought the built to scale course. And the reason we do that, and we actually offer it for free as a bonus. But truly, the getting them to the event is really important. The reason we offer it as a free bonus is because if they can't make that weekend for whatever reason, then they won't buy your whole offer if you add that as part of the offer or they'll want to discount it. But you just put together a digital offer and I talked about last week, the digital offer needs to be a few different things. It needs to be some kind of pre recorded material. Could even be a master class. Like it could be a 90 minute training that you do on loom sharing your screen, going over a Google Doc. I mean people have made millions that way. It doesn't need to be anything fancy. And then a couple of digital downloads, like it could be your, your Google document, your exact Google document that you're going over in the loom. And then a few live zoom calls. You do four weeks or eight weeks of zoom training one on one leading up to the event, and then you throw in the bonus. You're gonna get two tickets. I like to do two tickets because then they bring somebody and it's much stronger. Like we did that for, for this deal. We, we added a spouse ticket. Okay. And before and built a scale. If you wanted to bring your wife or your partner, everybody had to pay. But then Annie and Jackie were like, dude, no, we need the wife, we need the partner. Because people have a much better experience that way. Yeah. So okay, you're, you're gonna do a webinar and just announce it on your social media. Like we just did a webinar. And I'll be honest with you guys, we only had like 50 people that there. But out of those 50 people, there was a Tony Robbins coach that works directly with Russell Brunson that saw the ad that joined. There was an eight figure entrepreneur. There was. And then there was a bunch of new people. But like you don't need hundreds of people. I mean think of how long it would take you to talk to 20 people on one on one calls. Yeah, it's like a lot of work. But when you do it this way, you can tell all 20 people something at one time. So what I would recommend that you do is you schedule a webinar, build a simple page you can get with Jake Brew, or if you have the elite systems, you can build one out, model it yourself. It's very simple. You don't need to over complicate it. Actually the more simple is the higher converting. When you guys watch my call from last week and you guys see how simple our top converting webinar landing pages, you're going to understand that, like, okay, this is pretty simple. It's like a headline, a button and a countdown timer. Anybody can build that and go high level. And even like if you don't have somebody or you're not a tech person, like it's very, very simple. You guys can reach out, we can like kind of help you with that. Or some people will just do use Zoom and they'll just schedule a meeting and then they'll have a registration turned on on Zoom and they'll just let the people register through Zoom and then Zoom has some built in reminders. But I don't like it as much because then you don't get the benefit of text and you don't get the person into your CRM the same way. But once you get a page to capture them, think of this as like your mousetrap. Then you just start promoting it everywhere that you can. Okay? You could even go fricking door to door and tell people, hey, I'm doing a free training. Here's the link. Like I was messaging people this morning that I thought would be a good fit to jump on my webinar and saying, hey man, I'm hand picking some people. I think you'd be a great fit. Are you free in 20 minutes? Sending them the link. Not, not in a spammy way, but they're people that have wanted to work with me. I don't have a spare minute in my day. So like people reach out, hey, I want to do something with you. Let's get on a call. Look at my marketing. I already know what we can do in our marketing. Just jump on this webinar so I can tell you about how the whole thing works. Because I don't have time to jump on with everybody that reached out to me. I don't have a sales team, we just do webinars. So what you do is you'll post it on your social media and the more value, if nobody signs up, then nobody finds value in what you put. And that's just as a marketer, you take an unemotional approach to that and you realize, well, I gotta beef this up. I guess people aren't as interested in that offer. And that gives you a lot of answers and clarity right there. If people sign up for the webinar, but then they don't show up, well, it could be the time of day. You did it. We always do webinars on Tuesdays, Wednesdays or Thursdays because if you notice, Netflix Cinemas, Hollywood, they release movies on Tuesdays. I don't know why, we just copied them. We tried Fridays, we tried Mondays, they don't work as well. Alex Hormozi did Saturday and he did 105 million. But honestly, like after the first hour, I was gone. I was doing other stuff. He was on for like three days. So you can try different things. And the thing is, is one webinar is just like, it's just getting into the dojo. It's just stepping into the arena. If you flop on one webinar, you just do another one. It's like, was your first sales call an absolute success? You're going to get better as time goes on. So create a page to capture leads. Promote it everywhere. Follow the framework. Get on the framework. Simple. It's an intro. It's what you're going to learn today. It's when you stay to the end. I'm going to give you this surprise or this secret. And then you're going to do the three trainings. The one thing you learn the two thing, the second secret, the third secret. And then you're going to, you know, basically transition to. If you were to go out and do this on your own, what I've done, you would have to do all these steps or if you work with me, you can get the shortcut of my, you know, eight years of experience and cut the learning curve for you. So that's like a condensed version. Obviously, you know, this is a bonus call that I do just for Andy. But I've got like a whole framework around this that we teach our students and you know, more specifically, like we share our whole frameworks. But one thing is like, it works really well. So that is something we keep pretty close. However, like, if you like just try it on your own. You ever send, send me, I'll give you any free advice that I can on it. And yeah, man, like then you make the offer and you include a free ticket to your event. We did this with Watson Powers. I don't know if you saw their event. It was a real estate event that they did at Andy's and they sold 20 tickets to their event. Starting out, we filled in a thousand person event at 80% capacity with this guy, Neil Dingra. In 90 minutes, he did a collab webinar with Gary V and Neil Dingra and we sold 800 tickets. I mean, we ran a lot of ad spend behind it. But like it's totally possible to sell in person events through webinars. And in fact I would highly recommend it. Okay, okay, so maybe I'll break down that strategy more in depth at some point. But that one was crazy. We did a whole launch thing. Crazy videos. It was sick. Does that help, brother?

Yeah, that helps.

Thank you, man. Okay. Sick. All right, Jed, see you next.

All right, well, thanks for doing this. I appreciate it. And I also wanted to say, I see somebody said that there's a guy waiting to get in, if you can let him in, but.

Oh, yeah, he's in the waiting room.

Okay. Okay, gotcha. You kind of answered one of my questions, which was if you do like one on one reviews or whatever, but which it seems like you don't really. But my other question is just like, same kind of thing. Like you sell a service and I don't know if you would share how much it is to work with you now, but that's what I'm curious about.

Okay. Yeah, Eric made it in. Sorry about that, Eric. I was moving from over there to over here because some, some ladies started having a meeting and I was just being rude. I was being loud. I. I'm not at the office. I'm at a hotel because I'm back home in Denver. But welcome in. Yeah. Yeah, Jed. So we do work with people one on one. I sell a service. We have a $20,000 offer and that includes four webinars. We do everything with you. So, you know, the way that I work with Andy's team though is there's a lot of things that you need to get up to the point where you're ready to do webinars and you know, Andy's got some ways of working with me that actually ended up making it more economical. And you get a bunch of other things. I don't want to like, spoil it. Are you coming to the built to scale event?

Yeah.

Yeah. Cool. So there's going to be some opportunities to tie in with me there. Who's your coach? Do you have a coach with Andy Lewis or Louis? Luis. Luis. Oh, yeah. Luis is awesome. You could talk to him about it too. I mean, separately. You could just reach out to me. Like, we're, we're always taking clients. We do a affiliate program with Andy. So we could just do something separate. But Andy's got a really cool thing that adds a bunch of Andy. Like Andy will come on the webinar with you. He'll help you promote it. Like, you know, he'll post on his stories just depending on what you do. And it's. And it's a really cool program. Like we did one for Justin and we ran it as a partnership ad with Andy. So you get your page with and the Elliot page and it's like connected. So you get his Instagram audience with yours and then it just like makes the ads do way better. And then what Andy will do is you'll pitch the offer and then Andy will come in at the end and he'll add some bonuses and everybody buys. It's how Justin Georgeopoulos did $60,000 on his first ever webinar. So that's like a really sick offer and I don't want to like spoil it, but you guys are going to get that opportunity at the built to scale live event, plus a bunch of other stuff. But if you're like, dude, I'm like ready to go. I'm about to hire another company. Don't hire another company. We're the best at this. We don't really have any paid ads or like do a bunch of that stuff because we've grown all through word of mouth and referrals. So if you want to work with us, just let your coach know. Cause I have a deep respect for Andy and Jackie, but I do like a kickback, like affiliate deal. Everybody wins together. We make you win. We all take care of each other. So. Yeah, man, but if you have your link, why don't you shoot it over in the chat and then I'll pull it up and I'll. I'll just evaluate it now here, I'll take these other two questions of the people that I see their hands raise and then I'll come back and I'll audit your page. Is that cool?

Sounds good.

Cool. Yep, you're right. Rick and, and Rick, he's actually in. In the what? The theater? No, I. What do you even call that industry? The film making? The directing industry? I feel my lack of knowledge is showing in this area. But he said theatrical release, sister. Now, Thursdays used to be Fridays because it helps with bigger opening weekends. Yeah, exactly. So Thursdays. Yeah. Screenwriter, actor. Yeah, that's right. Rick. I'm back in Denver by the way, if you want to grab a coffee. Back in Denver till Monday. All right, Josh, let's hear it. Good to see you, man.

Good to see you too, brother. It's my wife here. So we, I guess with going with like the webinar, I think you already kind of touched on it because that slideshow that you gave was like 150 slides.

Right.

So is there framework when you're breaking down these slides? Exactly what the process is and we know exactly what our sequence is going to be as far as the sales process, when it comes down to the end and actually doing the offer. Because if we're doing something for an hour, not three hours or even half an hour, whatever it may be, we don't necessarily need to go that deep or that granular on things.

Yeah, you got to make it concise. There is a whole framework, and you want to be able to drop your offer at about 50 to about 45 minutes to an hour in. But you have to build up a lot of trust in that process. So we have a webinar framework that we offer to people that's super, super successful, that it takes you step by step through what you need in the slides. But the high level is kind of like what I just went over. You do an intro. Hey, guys, let's get right into it, what you're going to learn today. Then you tell your story, okay? And the story and the transformation that you made and. And then all the high level achievements you've had. And then. This is sneaky. Okay? This is a pro tip for everybody on here. You don't just talk about, you know, like, like, me. I'm not just like, hey, I've done webinars, collab, webinars with Gary Veejos Coolian. I work with Chris Voss. I work with Andy Elliott. Like, I could tell all you guys that you're like, okay, cool. You know, like, I got a nice car, whatever. Like, you could say all that. And people are kind of like, okay, cool. Like, we get it. Like, that's cool. But what you. What the cool thing that you say after, and I'm just a regular dude. Like, dude, I didn't even graduate high school hardly. I graduated high school with a 1.7 GPA. I dropped out of college. I was skating. I've been to jail. I was, like, counted out by all my teachers. I'm. I'm a total regular, total regular Joe. Like, I, like, I. I like to watch Netflix. I like to eat junk food sometimes. I'm not like a perfect, disciplined monk. Like, a lot of these people online seem to be. I'm just a regular person. That's called reverse authority. So many people just talk about authority, authority, authority, authority. And people just can sniff, like, oh, man, does this guy really think he's that cool? And it's like, but I'm just like, you guys. And so what does that make the person feel like? Well, if you can do it, then I can, too. This is very important. So you drop the reverse authority, and then you start going into training. Secret one, secret Two secret three. And your slides, like, some slides will just have, like, one thing on it. Like, a slide could just be. It says one thing. Like, if I was going over slides right now, my next slide would be this. And. And then, like, it's just one. It could just be one letter or one word. I mean, not letter, but one word. And. And then you. You can talk outside of that. What it says a little bit. Like, I like to have, like, a headline and a picture. Headline and a picture. Just a big headline for something that you want to emphasize. Headline, bullet point one, bullet point two, bullet point three. And each bullet point shows up as a different slide. You never want to have a slide that's just a bunch of bullets. People were in a TikTok age of scrolling fast and reels and all these things. People just want to see stuff and rattle off, bang, bang, bang, bang, bang. But you need to have it, like, show up one at a time so your slides. Like, it might start out as, like, 60 slides, and then by the time you take all your bullet points, and if you have five bullet points, that. That could be on one slide, that becomes five slides. So by the time you break it out, that's an extra 30, 40 slides right there. And then, you know, you just work it. But we've had webinars as low as 80 slides, and we've had webinars as as much as 400 slides, and Alex Hermosis had 1200. I'll give it. I'll give it. I. I wasn't going to do this, but I'll give you guys Alex hero's slide deck, too. I wasn't going to do this, but I'll do it real quick. Don't tell Alex. Just kidding. You could tell him. He was. He was one of the first people. I bought his book, but same with Russell. Does that answer your question? Josh, you can unmute again if you want.

Yeah, but that was. It's just gonna go. I guess we're gonna go dive in deep. You know exactly how we're gonna, you know, time it out. Especially with that reverse engineering just creates, you know, more relatability on the reverse authority, so. Makes you humanize.

So I love that. Exactly. And the book of deadly closes that Andy did. Those are really good. I actually gave Andy, like, the first 10 of those, and he loved it so much, he was like, dude, I got to share this with the world. And he put a book together on it, and those come in at the end of your pitch, and those you can make a slide for Each one of those. So like, for example, one of them is like, information alone won't save you. Like, information alone isn't enough. If it were, then all the librarians would be richer than all the CEOs. What is it really? It's about execution and hard work. But not just hard work. Because if it was just about hard work, then why are the construction workers working 5am to 5pm not making more than the CEOs? It's about the right execution with the right system. Today I'm going to give you guys the opportunity to take action on the right system. That's one of the frameworks. So there's certain things that are going to be about you and your contextual information and there are certain things that are evergreen principles that apply to all webinars all across. And Andy actually in that book, he goes over a lot of those. And you guys have access to that, or you should all have access to that. And if not. By the way, guys, if you guys ever have any issues with anything related to the build to scale program with Andy, a lot of you guys are on here from there. And I see some of my clients too. You guys can just Message support@elliot247.com I'm, I'm not like an inside person in Andy's team, so if you message me about anything, I might not even respond. But like, not because I don't want to, but just literally I don't have time and I don't handle it. So anything like that, support Elliott247.com I just do these calls because I figured that it'd be valuable for you guys. Okay, so we're gonna go in here. I'm gonna give you guys these slides. Let me grab them. And then Josh, super excited for you. Make sure just like when you guys get your slide decks, I want to see stuff. I can see stuff at a high level. Send it over to me. I'll take a quick, like, I'll look at it. I'll send you guys a voice note. I won't be able to get on calls with all of you guys. Like just full transparency even just like the time to, to do this, you know, I'm bouncing between things, but I'm like, it's, it's just because I've, I'm in high demand, which is a, a good thing. But I'm there for you guys. So just shoot me a message or drop it into WhatsApp chat. Tag me and whenever I can, like, I'll send you a voice note like Mike, for example. I'm gonna let Mike come off chat here, but I saw my. Mike told me he was doing a webinar with another company. And I think it's a great company. I like the guy a lot. I think he's a great marketer. But I looked at Mike's webinar funnel and I noticed there was still like some, some like placeholder texts and stuff. And so I sent Mike a message this morning. I was like, hey man, this is like a 911 on. You got to tell your agency, like, they got to get this fixed. Like, this doesn't really look too good. And. And so, yeah, so, you know, I'm there for you guys as much as I can be from an outside perspective. And then if you guys get the chance to work with me or you work through Andy and take him up on whatever he's going to be doing at the built to scale live event, that includes us, then we're going to get a chance to work closer together. Okay. Okay, Mike, go ahead. Mike's got his first webinar today. All right.

Yes.

So my question is I've got three additional bonuses beyond the first three bonuses from my webinar to add extra value. And it's basically just additional consulting time, but very specific to actors, non professional creatives in diagnosing some of their issues. I'm being told that What I'm charging 5,500 for is what other people are charging 25,000 for. And in the work that I do and the results that I get in a five week period for my five week program. So what can I do to kind of educate them on value where it's not just me saying, look, other people are charging $25,000 for services that I'm giving to you for 5,500. If there a way to do that.

Yeah, I mean, social proof is a big indicator. And then the value stack and how you stack the value. And so one way that we'll do that is we'll create like if they went and bought everything, like what we did on Built to Scale, for example, and you guys will see this in the slides, but it's like if you guys were to go out and try to buy this from one of Andy's coaches, like, and you, you didn't take advantage of this on this webinar, on this special opportunity. Let's break it down. What it would cost you in terms of the money. We're not even going to talk about the time investment. We're not going to talk about Any of that, just the money. And so if you tried to go and do a mastermind at Andy and Jackie's house, you got to join their brotherhood. Only the brotherhood people get invited. It costs a hundred thousand dollars to join andy's Brotherhood, plus 1997amonth. So that's one value stack. If you tried to go out there and get 60 hours of Andy's coaching, he charges X amount per hour. And so if you multiply that by 60 hours, that would be X amount. So now that they're seeing this huge number and it has to be legit, it's gotta be like I've worked with my one on one clients and this is what they paid me for. And, and then also the results that they've gotten and the high level money that they've been able to make. Like you have all of this broken down at a super, super high level and then when you stack that value, you say all of this together would cost you if you went out and bought it on your own. Easily 75,000. But I wanted to make this more affordable for people. I'm rolling out this new program where it's going to be some group coaching modules which are still going to have direct access to me, but it's at a more leverage point and there's going to be other people in the room. And plus I have some coaches that are going to help with it. And I'm only trying this out. I don't know if I'm going to ever do this again. So I want to get the case studies. So. So I decided this would easily be worth 10,000. 10,000 it easily be worth. I know other people are charging 25,000 for it, but I woke up this morning and I was feeling like, man, I remember when I was that kid. You go back and reference your initial story. I remember when I was that kid detailing cars in the middle of nowhere, South Dakota and I knew that I wouldn't have 10,000, but if somebody would have just believed in me, I would have taken any opportunity opportunity that I had. I emptied my bank account multiple times hiring mentors and I would do the same thing now, but I just. 10,000 was just totally out of the question for me. So what I decided and I talked to my wife about this was that like we'll land 5,000. I feel like that's good value. Drop a one in the chat if you think it'd be worth 5,000 people. Drop one in the chat. And so I was on my way here and I saw this guy on the side of the road he had a sign. And, and the sign literally said and it's got to be real. Like I'm not saying make stuff up at all. It's got to be authentic to you and it's got to be true. But like this, you find a reference story that's real and you're like, I was on. So like one could be an example of something that's happened to me. I was on, I was on my way this morning and I saw a guy and he was standing on the side of the road and he had a sign and it said just give it away. And I was like, this is exactly what my wife said. And so I realized like, I'm just going to give it away. And so today for the people that join this, I know I'm crazy for doing this. I'm going to do it for $2,500. Okay. And, and here's what that breakdown actually looks like. So you're going to get this, this, this, this, this, this, all this value for just $2,500 and then break it down. Like if it's an annual coaching deal, that's 2,500 divided by 365 days. How much is that per day? And then compare that to something else that they spend daily. Like I love. We had on Justin's for example, which he did 60,000 in his first one. Josh, you know Justin really well. Georgiopolis. And then he turned out doing extra 40,000 on the back end. He did a hundred thousand dollar webinar from 2,800 and spend. He had it broken down to the exact daily amount and it was like a $83. And he's like, you guys spend five times this on coffee every day. Are you willing to invest in your business for A$83? And then also Mike, with something like that, you got to make sure that you've got some split pay options and some different ways for people to pay. This is really important.

Okay, perfect, perfect. Thank you so much for that. I have people that are in my five week program right now that are getting great results. They're getting, they're getting results that I cannot promise. Agent meetings, bookings, like it's, it's insane. I could have, I just thought of this. What is the value to have them come on live and just jump on the webinar and say a few words to the group Live versus. I do have great testimonials from a list Hollywood celebrities and producers and, and actors. But I could actually have these people come on live, if they're available. Should I go through the effort to do that? Because the webinars. In three hours.

If it's in three hours, it's kind of hard. You'd have to do it impromptu. You could, but just make sure that you do it after you've already presented your offer and stuff. You don't want any, like, distractions and stuff as you're in your flow. And I've seen that they can actually be diminishing returns when you bring somebody in live and they also need to be prepped. They need to know, like, how to answer the questions. They need to have a good setup. And it's probably not fair to just be like, hey, I'm in three hours. Like, make sure you're in your zoom room. So they might be on their phone or something. But if you, once you pitch the offer, do whatever. Like after you pitch the offer, you go through all your slides. The longer you stay on, the more you're gonna sell, first of all. And second of all, you can have other people come in and help you to sell or even we'll do like a repitch a lot of times for some of our offers, like where we'll have a client that does a pitch and then at the end we'll just come in and repitch it for them and just the different person, the different energy, and sometimes they'll add a bonus that didn't come with it. And that's what Andy does a lot of times. So you could definitely invite them and say, hey, if you're on, you know, I might call you out and if you're available, I'll. I'll upgrade you to a panelist and you can come off and talk a little bit about your experience working with me. But I wouldn't count on it. And I would like that more for like a workshop, like a three day or a two day workshop than I would for a 90 minute webinar. Because 90 minutes goes by quick.

You said 90 minutes. You know, the company I'm working with, Wojo, they, they suggest 60 minutes.

Yeah, I mean.

I can go for hours. So I'm just trying to like be concise as possible.

Yeah, man. I mean, you know, there's. Thanks, Ted.

I see your comment.

I'll tell you this. There's. The longer you stay on, the more you sell. Got it. 60 minutes is really fast to me by 60 minutes. I'm just getting into the offer. I mean, today, the webinar that we did, my partner, Dylan Vanis, he, he was at the offer at about an hour and 10 minutes in. And if you just pitch the offer, like, we had one guy one time. I'm not kidding. He. He was so awkward about it, and it was a big deal for him. He overcame a lot of personal things just by doing the webinar. He wasn't, like a speaker guy. He was, like, very introverted guy. And we trained him really good. Like, we spent a lot of time with him, but he pitched the offer. It was all in Spanish, too. We do webinars in Spanish as well. My wife is. Is from Peru, so she manages that whole division. And we've got really good results in Spanish. And this guy, like, I don't know, like, he kind of didn't believe in our framework. He thought he kind of knew how to do. He kind of didn't really believe in webinars, but he hired us, and so we did it. So he pitched the offer. He's like, okay, guys, go and sign up now. And he just turned off his camera. He just disappeared. I was like, bro, get back. I was, like, calling him. I was like, get back on there and sell the people. Like, you gotta talk to them about it. Like, imagine selling a car. And. And it's like, okay, how much is the price? It's 44,000. And salesman darts out of the room. You're like, bro, what is that? So the longer you stay on, the more you'll sell. 60 minutes is really fast, and so that's all I'd say about that.

Great. Thank you so much. Appreciate it.

I left it and came back from two hours. Oh, Greg. Greg knows. We got. We both got Peruvian lives, man. We're. We're in the. We got the best food in the world. Oh, my gosh. I'm so blessed. Her mom lives with us, too, so we. We eat super good. All right, Jed, I'm gonna take a look. And good luck tonight. Mike, let me know how it goes. We're gonna end up working together. Okay. I know just based on our conversation this morning, that, yeah, you. There's some optimizations to be made. I'm gonna help you with it, okay? But get all the value out of what you've already done. I would never say, hey, drop this and go to that. A lot of good marketing people out there, you know? And sometimes, like, hate to say it, because it doesn't benefit me in any way. But I'll tell you guys, if you hire an agency, a lot of times, you want to be a cool client, but also, the squeaky wheel gets the most oil. You got to make sure you get your, your money's worth, make sure you get your investment. And sometimes it's, it's not negligence necessarily, it's just sometimes oversight, you know, or people overlook things. And so you just got to make sure. Hey, is this dialed in? Is that dialed in? Nobody's going to build your business perfectly for you. You're going to have to go in and make sure that everything's handled. And I've learned that the hard way many times. Thinking I paid somebody, it should be taken care of, and then looking back and seeing, okay, you know, so that's why people really enjoy working with us, because they're like, man, like I, I even had somebody the other day was just like, I was so skeptical and he was, he was really rude when he came in and I had to have some conversations with them. And then he was like, later on, he's like, guys, I'm so sorry. I was so skeptical when I came in. But you guys have earned my trust. Like, you guys have done a great job and I really appreciate it. So good luck tonight. Mike, let us know how it goes. Okay, brother. Appreciate it. Thanks. All right, guys, I'm gonna close out here in a few, but if anybody has. I'll take two more questions just because we started a couple minutes late today and I. I'm waiting to check into my hotel room here. How cool. My wife's from Peru. Got that. Rick almost married a girl from Peru. The one that got away. Rick. The one that got away. Oh, okay. Let me go into here real quick, guys. And I'm gonna share. Jed. Yeah, Jed, you just read my mind.

I'm gonna.

I got your site pulled up here. I'm gonna share my screen. We're gonna take a look at it and then. And two more questions. Who's got them? Doesn't matter what it is. Free 3 day live painting class and challenge. Okay, That's a better sub headline than a headline. The headline needs to be transformative. I would almost switch the place of, of this and that. Let me show you. I would almost. Just looking at this, I'm just going to give you my gut reaction here. I would almost take this and put this somewhere else, maybe even as a sub headline and put this as the headline to make it this, the big text. Fall in love with Penguin. Also, like, I don't know, I don't know how this looks on mobile, but I'm more of a fan of single column, which would be like headlines right here. Sub headlines right here. And then the pictures down below versus having like two columns like this where you just have a picture. I don't think the picture adds that much, although it does have a master class. One thing that we always like is that if it's going to be on Zoom, we put the Zoom logo in here. Just gives people some familiarity. So that's one thing that I would do. But yeah, that's like the first thing I see. You guys always want to make your headlines super actionable. Your headline should be a super high level result or transformation that people can get fall in love with painting. VN and this free painting workshop. I love that. I, I would think like, it kind of assumes that I'm out of love with painting. Like what if I already love painting and I just want to like learn how to be a better painter? But I don't really know exactly what you teach or how it works. So maybe this is going for people that are burnt out painters, you know, that's what I get off the initial impression. Join jed Dorsey Briana's Shine 3 part acrylic painting. I would start about acrylic painting. People will pay money for things that make them look good, things that make them money, things that save them time, things that save them money, things that kind of stroke their ego, things that, you know, shortcuts. So you know, when I'm looking at this, the target avatar here, I don't know if this is for people that want to make a career out of acrylics. Maybe you could speak a little bit to that just for the exercise here. Jed.

Yeah, this is so like, this is not really the same as like the coaching program that you know, Andy would generally be or most people here are talking about. This is like we, we have a platform that teaches people how to paint, like A to Z training. We have a big membership. And so this is, this is our kind of launch that we run. It's a three day class, Monday, Wednesday, Friday. And then it follows up with the celebration like the next week. We're just trying to get people to stick with us, win their favor in a way. And then we, we pitch the membership, you know, through this usually on Friday. But we've, we've toyed with different things and sometimes I wonder if we lose because we'll lose like about 25% of people every, every day, you know what I mean? So like we'll have like 3200 people on there the first day. Like 2500, you know, like 1800 or something like that, you know, can vary A little bit on the time. But we, we run these big launches. They're big, but they're not for people who are trying to make a living. These ones, these are just like, hey, you want to get better at art?

So then this is more of like, this is a, this is like a mental health antidote. This is a creative, like, you want to learn a skill and people want to learn skills. Like, this is going to make you feel better. Like, you know, if you've always wanted to paint, but you haven't ever been able to do it, what if I told you that there's no hidden talents, there's no secret skill? It's actually a learned process, just like riding a bike. And once you learn it, you can never unlearn. And we can teach you this in this three day master. I like that you've ran this exact page before and got 3, 500 people to show up.

Yeah, well, I mean, we'll get like, like the last launch, we got 16,000 registrants. Our leads come in at about 2 bucks or something like that.

Yeah, that's sick. I mean, you guys got a good thing here. But yeah, all, all challenge funnels. This always happens. You lose, like, you lose like 25% of people every day. One way to help with that is to make your prize giveaways super randomized and make it so the biggest prize is given away on day three. It'll still happen, though. On Andy's big Launch, we had 3,500 live attendees day one and 2,800 day two. Because day one, we gave away some Meta glasses and a MacBook. And day two, we were like, we're giving away double the amount of prizes on day two. And then we did a surprise day three. What day do you pitch the offer?

Well, generally, we pitch it on the Friday, so we do Monday, we don't even really, I, I mention it. I'm kind of like, say, hey, like, we're going to open our membership. Because we have a.

We.

We've run our business with a limited enrollment period. Like, we do three of these a year. September, January, April. And so that's kind of part of the, part of it. But I'm always looking to figure out, like, how can we, I don't know, maybe do a better job with what we do. This, this works. But over time, sometimes I.

We've.

We've seen diminishing returns. And so, yeah, I don't know.

This, this is cool, bro. Like, I actually like this a lot. I think you got a lot of Things super dialed in. I. I would just keep playing with it. One thing that, for me that strikes us, kind of being off is having a day in between each one. Maybe you found that that works. Obviously, this isn't your first rodeo, but I think, like, if it's like a Monday, Tuesday, Wednesday, I'm like, okay, I got this today, this tomorrow, and people are busy. But if it's like, you know, it's almost like you're giving them access to the training, like the. The course, the program, like a taste of it for three days, I would consider doing a three hour training instead and try it for one day and. And pitch on the day. Yeah, I would try that. I would try that. This is. Oh, you do live on YouTube. Okay, cool. Yeah, yeah. Jerome. There'll be a replay, brother. This is typically really good. You got a lot of leads. Have you ever tried Evergreen or do you guys just do this live?

We've never quite figured out how to do it ever. I mean, I thought about it a hundred times. You know, that's why I was asking about the, you know, working with you is because sometimes it's like, I. I have a lot of ideas, but there's so many things to do that just takes a lot of time to put it together and then, like, figuring it out. So, like, with a framework, it's super helpful. I feel like I could kind of like look at it, but I also will occasionally pay for the shortcut.

You know what I mean? Yeah, man. It's sometimes nice just to get a fresh perspective. Yeah, I think you have a lot of good assets. It would be really easy for me and a team like mine to come in and do some fun stuff with this. I mean, we do Evergreen webinars, actually, the three day challenge that we do. And for a three day live paying challenge, I would almost. How much does the offer? Sorry, I think you told me. We.

It's. It's 59amonth or 597 or 549 a year. And we have sold a lifetime offer, but we're. We're going to discontinue that.

Yeah, 549 a year. I would definitely just do 549 and I would pitch that after 90 minutes. And then for this, I would probably do a paid. I would. I would turn this from free to paid, and then you'll have a way higher show rate. Even if it's seven dollars. Even if it's a dollar. Just because it's three days is a lot of value. You guys are doing a Lot of work for this. And you're spending on ads and then you can spend ads infinitely. If you do like on Andy's big launch, I wanted to do 1x roas on the front end, but we did 05x so we spent 100k. We got 50k back with the split self liquidating offer. But if you can do like you're getting two dollar leads. If you could get purchases under ten dollars and let's say it's seventeen and every purchase you're making seven dollars or even if it's ten dollars and you get a purchase for ten dollars, dude, you could just spend a million dollars. As long as it stays consistent. You could just keep spending and keep making and keep spending and keep making and everybody sees your ad. That's what allowed Alex her mosey to spend $4 million on his ads up front. And then he made $6 million before he even did the webinar. And then he did the webinar and he made $105 million, which is the craziest case study of all time. And I'll probably break that down in my inner circle. But you know, just for Andy stuff, I'll keep breaking down his program. But you're going to be at the built to scale live. Yeah, yeah, we'll definitely connect, man. There's a lot of cool stuff here, but I think that you're not. I think you probably have a price increase here potentially other ways to monetize on the back end. There's a lot of fun stuff that we could do. So I like what you got. You're a perfect fit for what we do. Just reach out. We can have a conversation and tap Andy in as well and talk to them more about that too. Cool.

Thanks, man. Appreciate it.

All right, brother. Okay, Jenny, let's take your question and then we're going to wrap up. Guys. I appreciate you guys being on today. Hey.

All right, so as you request, it's going to be a quick question now. Just recently my Facebook and everything got disabled. It's gone. All my followers, all of my stuff years, it vanished. I'm guessing hacker. I have nothing. So I'm starting scratch. I have like 200 people now. So.

Oh no.

The best way. And I don't have a CRM. I don't have a CRM. So the good way, the best way was like what the webinar, Facebook, LinkedIn. Which one should I concentrate on that? That's my question.

One thing at a time. Jenny, are you in Andy's built to scale program? Or did you just come from my school community or.

I'm not in it in the whole thing yet. I'm in like little pieces of it.

Okay. You. You work with Andy's team or. Because I got people from.

I'm. I work with Jeff.

Okay. Okay, cool. I'm not sure exactly, but go high level a lot of times is included with different programs and stuff that you're on. I don't know who Jeff is. Is Jeff. Oh, at Andy's team? Yeah.

Yeah.

Oh, okay. Cool. Cool. Yeah. If you've got parts of the built to scale, I don't know if you've got the whole thing, but for all of you guys, Elite Systems is go high level. It's the same thing. It's a CRM. You guys get 60 days access to that. Jenny, I don't know if it's including your deal. I'm not part of that deal exactly. But just ask Jeff, like, hey, I heard that we get a trial of Elite Systems. Is that something that I get too? Or could I get that? And I'm sure that, you know, they could help you with that to store your emails and your text messages and help you get started. And then if you, if you get these calls and, and you're part of that, then Rue does a tech call every Tuesday. That's Andy's tech guy. And he goes over that. It's very painful, it's very terrible to get a Facebook group shut down or a Facebook page shut down. There's not much you can do. We have a guy at Facebook and at Instagram. I can't give many details, but we basically just bribe him. He has some special buttons that he can press, but he'll charge us like $6,000 to get people's pages back. And even the twins, the twins got their Instagram shut down. It was like you looked up official Macklin's twins. Those are Andy's, like president of Andy's group. And they were completely shut down. And my business partner, he's got a lot of really high level connections and we had to pay like 6, 500 to this guy, the twins did. And this guy, I don't know what they do down there, Facebook or Instagram, but he's got special buttons that he can press. And now their Instagram is back up. So there's ways to do it if you know the money's the thing, but for a lot of people, that's not feeding peaceable. And so if, if that's. You just screw it, start over, forget about it. Keep Rocking, Keep rolling. Try to go through all the means that you can support and all this. But that's why what Russell Brunson teaches about is you have to get these people off of the platforms. You got to get them off Instagram, you got to get them off Facebook, you got to get them off Tick tock. You got to get them into your email list where you can actually mail them or email them at any time even like school is really good because you can have your community there in school, but school could still get shut down. Anything could get shut down, you know, so that's why you do have to have backups and independencies and hopefully in time you can, you can have more, you know, success. I've gotten three Facebook accounts shut down now actually I have to log in through my wife's Facebook every time because they got me in some Facebook jail. I don't want to pay the money. So it's just a stupid platform. It's a necessary evil. I love Facebook and I hate Facebook, so that's what it is. Eric's giving away books for Alex's program. Yeah, I got those too. You guys message Eric if you want to get one of Alex's free books. That's cool. Eric. Yeah, I got all those too and I forget to give them away. I got like 199 left and the one that I claimed was mine already. Yeah, yeah, that's, that's a cool thing he did. That's how he got a world record. But Jenny, best of luck to you. Make sure to ask Jeff about the elite system so you can build your CRM and then just start rebuilding from the ground up. I mean it sucks. It's, it's not the fun advice, but I've had to do it before and a lot of times you'll be stronger still and then you'll end up maybe sometimes you get it back later on and then you got two and it's better to have two. Like we have multiple Facebook accounts, multiple Instagrams now so that we don't have full dependency on anything.

Okay.

Okay, cool. Guys, thank you so much for being here today. Really appreciate you guys. I'll drop the replay in the built scale chat and then I'll also go ahead and I'll upload this to my YouTube unlisted and you guys, I'll give you guys all the, the, the replay. So thank you guys for getting on. Hopefully it was helpful for you. Appreciate you guys being here and I'll see you next week. Thank you.