Behind The Scenes Of Decade In A Day With Dana Derricks

What's up, everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast. So excited to have you here today. I'm going to share with you behind the scenes interview with my man, Mr. Dana Derricks. So the big question is, how are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey, everyone. Welcome back to Marketing Secrets. If you have not yet subscribed, if you are on itunes, please subscribe and leave us a comment. If you are watching this on YouTube, please click on our YouTube channel. Subscribe. So you keep getting amazing videos like this. Now, right now, what I want to share with you guys is behind the scenes of a video that happened or an interview that happened earlier last week. So Dana Derricks is in my inner circle program. He just started year number two. And when someone joins my inner circle or they re up after a year, I let them be part of what we call decade and a day. Decade and day is basically where I take a decade of my life experiences, my business experiences, and I jam it into a day for that person. And basically I do this about once a month with minor circle members. And it was really funny because this time Dana showed up and instead of just asking me a bunch of or instead of doing a normal console back and forth, he just came back and said, hey, I have a whole list of questions I want for you. And some were really good questions. Some were off the wall. There were all sorts of place. It was hilarious. But there were some really, really powerful, strong things that came out of the interview. And I thought between the humor and the gold, I thought it'd be awesome to share with you. So I asked Dan if you'd be willing to let me share this with you guys. And luckily for me and for you and for everybody, he said yes. And so I wanted to take you guys behind the scenes of a decade a day call with Dana Derricks. And like I said, for those who don't know Dana yet, you will appreciate and love his humor. He is a goat farmer. He's speaking at Funnel hacking Live. And some of these questions are amazing. So with that said, we're gonna queue jump over the interview and have some fun. What's up, Dana?

Yo, what's up how's it going, man? Good, good. How are you guys doing?

Amazing.

We have people. Look who it is. Oh, this is going to be great.

This better be great.

Yeah, no pressure, right?

We were betting before we turned it live. Right? Because he can have any goats, like, in the office with him or.

Anyway, well, if it wasn't so cold, I probably could have made that happen.

That's amazing. So obviously I know you really well. Do you want to tell everyone who you are who doesn't know, and then we can have some fun?

Yeah, we can do that. You're in for a treat, by the way. You're gonna like this. I'm glad I'm last. I think whoever set that up, kudos to them. They deserve some treat. Mandy. Oh, man. Hold your breath.

Literal or no, you're okay.

You'll be fine. You ready?

I'm ready. Ready to rock and roll.

Are we live?

You're live.

Oh, you had to press a button or something. Hey, what's up, everybody? I'm a goat farmer. I don't know technology very well. So we've been live for five minutes. I've blown five minutes of my time. If you don't know me, my name is Dana. I am a goat farmer that Russell let into the inner circle. Also, I write copy, and that's about all. What? And books.

A lot of books.

Oh, yeah.

I got two new books from you this week, and I was like, did you read both these this week? It's amazing.

Kinda. Yeah. Did you get that package?

Yeah. That was amazing. Thank you.

Oh, yeah. No, for sure.

Here's the salad you can eat now. And then here's what we can have after. The Bort thing is here, we change it from Bart to Bort. He did Big Amrit transformation. Bort is big or RIP transformations. You get to choose Bart Bort now. So feel free to do that.

He'll love it. Bort Miller. I love it. Yeah, dude. No, the secret about sending stuff in the mail is it's a lot harder to opt out of receiving mail in the mail as opposed to, like, email. So that's kind of the trick.

But during your presentation, you should, like, clip from Seinfeld where Kramer's like, I'm out of the mail, breaks up his mailbox.

And that's good. I like that. And you can tell when they do opt out because your stuff comes back to you. That's awesome. Okay, so I guess I have something prepared. I don't have any slides or anything. I don't really understand technology that well. So I have a list of just a bunch of questions.

Sweet.

I'm going to ask you if that's okay. Yeah. So there's going to be three sections. One, the first is just business, the second is life. And then the third is whatever questions we're going to open it up to. You guys can ask me. You can pick. Feel free to pick my brain all you want. And then the audience can interject. I don't know where they are, but if you guys can see anything that they're saying, do it. Cool. Let's do it. All right. I might, I might. If you start talking too long because I've got this spaced out just right, I'll probably just cut you off. Okay. Okay. Don't worry about it. I'll control the time. All right. We'll start off easy. Okay. What would you estimate to be the ROI on the spend of one goat over a 12 month period?

For average humans or for Dana?

You'd be surprised. I'd say average humans.

For an average human, it's probably not very good. Maybe go. You got. You can milk goats, right?

Yep. You can.

You eat goats? Probably don't eat goats, do you?

I wouldn't advise it.

You milk them. You shear them to get like wool.

No, they have weird fur.

Just milk.

All right. Pretty much. Milk and cheese.

Milk and cheese. I bet you double the roi. I bet if you pay a thousand bucks for a goat, you get about two grand back.

That's really close. That's real good. Did John tell you that?

No, that was off the top of my head. I had no idea.

Nice. Good, good. You're gonna have goats soon.

I have Astroturf now.

If I feel the kid, they'll eat it. Don't worry. Okay, what would be one thing or what would be the one thing you would suggest anybody starting out in business to focus on.

Like the initially. First. First beginning.

Yep.

Probably focusing on developing yourself through like serving other people until you actually become amazing at whatever is you want to sell in the future.

So other people's results instead of your own? Yeah, love it.

Go and like serve people, get results and then that becomes a catalyst for everything else.

Nice. What would be one thing you'd suggest anybody that's already having success to focus on.

This become a book someday. It's like the chapters of a book. He's pre writing it. He's making me write the book for him. Content I can use this time however I want. Russell, people are already having success. I would say the biggest thing is a lot of times Especially us, like, creators, like, we have success and we get complacent for a while because I think initially when we start, a lot of times we are thinking about ourselves. And then you get to the point where it's like, all your needs are met. And most people sit complacent until they realize that this has nothing to do with them. When you transition back to, like, how do I serve people more? That's when the next level of success happens. That's for me. Business for me was selfish. For a long time I was trying to, like, figure out how to make money, and then my needs were met and then more so. And then it's like, now what? It wasn't until, like, I really started focusing on, like, the contribution side of it that all of a sudden, like, then it lights you back on fire again.

Because you don't.

Like, someone asked me yesterday, like, why don't you sell for whatever? And I'm like, I don't need money at this point in my life. Like, this is about, like, the contribution, which is like the exciting part. Like, money gets dumb. After you pay your house off, you're like, well, I don't know what else to do.

Like, legacy at this point. Yeah. Okay, awesome. Love it. What's your biggest secret to building funnels?

I don't start building a funnel until I found another funnel that I'm modeling, like, a concept. So I'm always very clear of. Like, this is where we're going. And number two, I focus most of the effort and energy on the copy or the stories. Like, each page of the funnel is its own story that you're telling, you're crafting to get them to take the next action. And that's where we focus. I don't know anyone can do a funnel now with clickfunnels. Like, it's like understanding and mastering the story. Even, like the short form story. Like, I've got a headline and opt in box. Like, what's the story I'm telling there? What's the story for the landing page and the upsell page? And like, basically taking the perfect webinar structure and breaking it down into, like, over a set of pages and orchestrating the whole thing together. So that's where I spend the most.

Okay. Would you also say it's like, then connecting the dots too? It's like taking them on a journey. It's not because people think you just throw them in the top and then they end up at the bottom, but you have to, like, hold their hand throughout.

Yeah. And hold Your hand. And it's like. And I literally, like, when I'm doing a funnel, I always think about, like, if my mom was to come and buy this thing, like, let's say she bought the Superman little thing. And she's like, this is awesome. And then she buys that. And then she looked at me like, what should I get next? And I'd be like, okay, let me explain to you why you need the next thing. And like, you're. Yeah, so. And it's not like I get people all the time to ask me. Like, their questions are like, what price point should my upsell be? I'm like, that has nothing to do with anything. Like, the price point is completely irrelevant.

It's.

They just bought this. What's the next logical thing that they need? Or they think they need to get the end result they're trying to get. Like, that's the thing. And then whatever the price is doesn't really matter. It's just like, does it logically make sense? Like, I have this now I need this now. I need this. And this is where I'm. This is where I'm going.

Dude, you'd be such a good goat farmer. Because it's like, really? They get out, they're in the neighbor's yard, okay. So you gotta get over there and you gotta like, bring just enough treats to get them back into your yard. So then other in your yard, which is an improvement, but they're still not in the pen. Then you gotta get them over to the gate with another set of treats, and then you gotta keep them there long enough to get the gate open and then get them back into their actual pen. It's the same thing as phones, right? Go.

Funnel secrets. You should tell this. That's actually cool. That's what you're doing this name of the book right now, isn't it?

Maybe.

That's awesome.

Okay, what's your biggest secret to traffic and getting people into your funnels?

You know the answer to this already. But our biggest focus is Dream 100 at all levels. Like, SEO is Dream 100. PPC is Dream 100A. Facebook ads are Dream 100. Dream 100 is like affiliate. So it's like, I'm a hyper big believer in, like, we're not going to create traffic. So it's like, who's already congregated that traffic? And then we dream 100 of them from every level, every aspect. Like, we do SEO stuff right now. And it's like, it's funny because everyone's like, how do we get backlinks. I was like, dream 100. What do you mean? I'm like, let's find who's got the best blogs with the best traffic, the best page rank. We dream 100 them and get an article and then that gets the dream link we want back. And then that solves all problems.

Awesome. What's your biggest secret to converting traffic once they're in your funnel?

So I always say that the world we live in right now, there's like two steps. There's like the front end, direct response. That's like all conversion to get somebody to do whatever we need to get them into our world. And then when they're in our world, I transition from, I don't transition away from direct response, but I layer in branding with direct response. And now it's like personality and direct response principles together. So the front end doesn't like personality doesn't get somebody to opt in, typically a new person. It's like hardcore like curiosity, like the right hook to get somebody in and after they're in to keep them there. It's like I instantly transform into brand and personality and things like that. And the better connection I could build with people, the faster, the easier conversion is. So it's like always putting in all this like time and effort into building trust rapport and then the conversion stuff becomes easier and easier and easier afterwards. Natalie Hodson did a video yet last night I think she. Two nights ago. I watched it last night. Facebook Live of her is like, don't buy my courses. And then she told her a story about why she started doing this and how she and told her whole story about how she like came to this business and how much money she has spent on ads to sell a book and how she's able to women and they told that story and I told her, I voxed. I'm like, this is so good. I'm like, everyone that opts in, make them watch this first because they will instantly love you and then they'll buy everything else you ever have from that point forward. And just like so but like that would be horrible as a front end ad. Like nobody would ever buy off it. But it's like you convert them in, use that attention now to like build a brand and a connection and then conversion becomes super easy. Now it's just taking them on the story of your life and how what you're offering them fits in like the story between you and that, like why you created that and how that story hooks back to them.

Love it. So with that too like, part. That's part of the strategy of entertaining and putting out, just letting them into your life. And I think it's important for people to know too, because ultimately, like, looking at the stats, that stuff you could argue is a waste of time, but at the end of the day it's not because you're doing exactly what you're suggesting by, like, that's the overall strategy on that, isn't it?

100%. Because then, like, I can put them off for nowadays, my own audience, if I drive traffic to never would never convert. Like, that same offer out to my audience and we'll do a million dollars in an app, you know, like in a. In a webinar. Because it's like, they love me. They trust me this point. They have connection with me. If I'm creating it, they. Whereas, like, again, cold traffic wouldn't work. So it's like, it's that bl. I don't know. Like, when I got started in this game, it was hundred percent direct response. And there's like the branding guys who, like, I always hate it. Now it's like the mushing of those two worlds together. It's like direct response to get them in and then the branding to build a connection. And then like, that the handoff is like. I think that's the future of marketing. It's those two schools of thoughts, like merging together into superpower.

That's awesome. I totally get that as a direct response guy. Okay, so before I ask the next one, I have to just throw a disclaimer. I may not have. I was not involved in all of the question selection. Okay. So just putting that out there. Okay. So I wanted to clear the air and dispel the rumors. Is the CEO of Loki Pagers actually running the company from prison? Yes. Okay, awesome.

Pretty. Pretty sure.

Yeah. Must be with the branding. It makes perfect sense.

Joe, the real CEO of the real Loki pages got anyway, I should say public on video. Never mind.

Oh, actually, yeah, I didn't do any background research on that one. That was a mistake. What's your best advice for somebody deploying the Dream 100?

I think it's understanding, like tiers of levels. Like when I first got in this game, I remember the people that were like, I was trying to connect with were like, Joe Vitale, Mark Joyner, like all these guys who were just like legends. And I tried so hard to get their attention and like, how creative I was. It just kind of fell on deaf ears. I remember being offended and kind of upset at first, but I was Like, I don't know, I was just kind of nobody at the time. And then so after trying that for a while and like, having success, like, oh, this doesn't work. Then I met a bunch of people that were kind of at my same level or a little above me, but just like, but they were approachable. It was guys like Mike Philsaim and can't remember who was back then, but a bunch of guys like that. And we were all kind of the same level. So I started connecting with them at Dream 100 and we. Because like, they weren't up here, they were here, we became friends and we all started cross promoting each other, helping each other. And what's cool is in a very short period of time, within a year, year and a half, all of our businesses came up to these other guys. And at that point I started contacting these guys again and they're like, oh, I see you everywhere, man. Like, oh. And like, I've been sending you stuff for years and you never respond back. And now like, and then they answer your call and I think it's like, yes, send a package to Tony Robbins. That's amazing. He's probably not gonna deal with any of us. It took me 10 years to get Tony to finally promote something. 10 years of my life. And he was like, russell's book's awesome. You should read it, right? But 10 years it took of that. So, like, that's awesome. But like, what's better is like, look around in the market right now and who's kind of at your level and start connecting there. And it may not be like a billion dollar win overnight, but a whole bunch of little wins add up and eventually you're best friends with whoever you need to be up here at that level. So I think that's the biggest thing I would tell people, man, I hope.

The inner circle is listening. That is a great lesson for all of us because there you go. Right? Okay. How many times were you on the verge of completely giving up?

Oh, man. Like, how many days that happened or.

How many, like, how many different times do you think?

Man, there were a lot. One happened early. I mean, it lasted by a couple weeks, was just like, oh. And then I figured out the piece after our company collapsed.

Right.

Lay off like 80 people overnight. Like, it was, it was every day for two years. And I would have quit if I didn't have tax obligations to IRS that would have thrown me in jail if I would have quit. So I had some really good motivators.

Thank you. Two years.

I hate this business, I did not like it even a little bit until we finally pay the IRS off. And, like, it took that strain off where it's like, now creativity can happen again. And then it became. It became fun again. But a lot of times, I. Sometimes nowadays even, it's funny, like, where some days you're just like, why are we doing this? And I don't know what causes that, but I think for me, like, whenever that does happen, it's like a selfish thing where I'm thinking about myself more. And then what's cool is, like, I'll embed. Sitting there, like, miserable. Look, see my phone, And I'll see a bunch of voxers from people. And, like, I. Every time I have a voxer that's, like, someone says something nice on me, I star it. I have a whole list of, like, starred ones. So I was like, go and listen to those and all these people who are like, I got one of yours in there. I got other people. It's just, like, you hear them, like, the gratitude for what you're doing and, like, thank you for what you. And it's just like, all right, that's why we do this. Then we're back into the game. So it's less often nowadays for me, for sure. During the down times, it's tough. Happened a lot.

That's awesome. Okay, cool. And he's definitely not lying, folks, because when I was out there writing copy for you, I remember somebody did something stupid. I don't know, somebody said something or whatever, and you got like. You're like, geez, like, seriously. And then you're like. Sarcastically, I think you said, I don't want to be CEO anymore. And. Or whatever. You're like, I just want to, like, create stuff. And then I'm sitting there in the corner, I'm thinking, like, I, like, glance over at Dave. I'm thinking, like, I'll be CEO.

I want your problems, Russell.

That's awesome. Yeah. So just. I'll be on deck.

I think that's a lot. Like, my goal was never, like. Like, 15 years ago, I started, like, someday I'm gonna be a CEO of a big, huge company. I'm gonna be on video. I'd be like, no. Like, I just wanted to, like, create. Like, for me, it says art, right? Like, why do I keep creating funnels? People are like, your company's doing great. Like. Like, it's the art. For me. I'm an artist. Like, this is how I do my art. I just love it. And so it's like, yeah, A lot of times I would much rather just like, hang up the CEO hat and go back to the art of doing the thing, but, you know.

Yeah, no, it's. It's awesome. Okay, looking back, what do you wish you would have done differently from click.

Funnels as a whole or business as a whole or just.

Yeah, let's. Let's look at business as a whole.

I think, man, the first 10 years of my life, I was running around trying to, like, be all things, all people. And like, three and a half, four years ago is the first time I was like, kind of set my flag in the ground, what I was going to do. And as far as, like, clickfunnels as a whole, looking back on it now, I think I would have started a software company way faster. That's 100% sure. Like, all the business models I've done, like, it's the one I like the most. But I would have done different too. Like, I think if I was to start over from scratch, I would have just done click funnels and that would. We wouldn't have had backpack and aesthetics, all these other things. I would just, like, automate simpler. Like, I look at some people have software where it's. It's sticky, but it's simple. Like, it does one thing. Like, there's power in that. Where it's like, your. Your tech team can focus on making that one thing better, better and better, as opposed to like. Like right now, our biggest problem we've had until just recently is like, our tech team, like, focus on this part over here. And it's like, okay, everyone move over here and over here.

And then.

And so now we're pointing our. As we did that the last time through, we are taking focus here. We had a whole bunch of people, like, learn it while they were in there focusing that we left. And now they're focusing on making it better. But take us three years to get to that point. So I think I would have made simpler software that everyone could focus on, like one thing. One. That's the thing too. It's like clickfunnels. I have so many messages I gotta sell now, and so many. I would have focused on just simple message, simple tool, simple thing.

I love that. So do you know what Juicy Lucy is? The burger? No.

Sounds amazing.

Yeah, it is. So it might be a Minnesota thing. So Brandon and Kalyn flew out for a Viking game, and then we went and hung out for a while. And they took me to this bar in this weird neighborhood, really sketchy, to get a Juicy Lucy. So it's basically a burger with, like, cheese in the middle. And it was this place called Matt's Bar in St. Paul, Minnesota. It's world famous. Anyway, we get in there and I'm with Brandon and Kaylin. We get in line for the burger. It's just a nasty looking place. It's really bad, but great burger, world famous. And what we noticed was, so they served us the burger with fries and ketchup, and then like, a napkin in a. Like a crappy little basket. And then we had water. And then I think it was. Kaylin was like, hey, do you have, like, ice? They're like, nope. Like, oh, a bar without ice. And I was like, someone. Someone else asked for something. But then I asked, do you have Guys have a fork? Nope. So they have Juicy Lucy's and French fries. And they do that better than every other person. And that's why, even despite all their shortcomings, they're the best. So, yeah, it's a good lesson, I think, for everybody. Yeah. All right. Lightening the mood a bit. Did you know that James Pre Friel is actually nice guy deep down?

He's actually a nice guy. Deep down, you know that he is. I see glimpses of that. I think it's possible, but it's definitely very deep.

Is he there? Where is he again? He has the day off.

Did he leave for the day?

I don't know. His computer's here. I don't know.

His computer's here. We'll make fun of me.

Of course. He's probably skipped out early. Okay. What are you glad you did and wouldn't change business wise?

Biggest thing. I'm glad I did. And this took me 12 years before I did it was actually bringing in partners. I was first 12 years. I was like, nope, I'm Russell. I'm the guy who started this business. Blah, blah, blah. And like. And so because of that, like, you can hire people, but that's it. And then clickfunnels came around. Todd. Todd and I sat down, we brainstormed whole thing. Clickfunnels. And he's like, hey, I'm only gonna do this if we can be partners instead of. Instead of like an employee. And I was just like, oh. And like, the prideful Russell was like, no, I'm not like. But then I was like, we. This is the end of our whole business crashing. So I've been humbled a lot. And I was like, you know what? All right, let's do it. And, like, transformed everything. So grateful for that. And I think If I was ever to start a company again, like, my first step before everything would be assembling my Avengers team or my Justice League team, whatever you want to call it. Before I got started, like, can you. The best in the world. At least five spot I got identified. Here's the five or six people or things we need. And I go spend the first year just recruiting those people and getting in place and then create the thing instead of. Instead of, like, you starting as entrepreneur and then hiring employee one employee two employee. You know, it's like, man, so much faster just to go the other way around.

Awesome. What's the craziest thing you've ever sent in the mail?

Physical mail?

Mm.

I don't have mine. I can tell you my friend's story because it's the craziest ever.

Okay. I think I know it, but I.

Tell you this already. So my friend, he pooped in a box, and then he said it, and he mailed it. And apparently it's a federal offense to mail poop. And so he. He did it at college, and the college mail room got it and smelt it, and he actually got expelled from Brigham Young University, but never went to the mail, but prepares the federal feds to mail poop. So.

Wow. So it got intercepted before it departed from BYU campus.

It could have been. It could have been bad.

Wow. Okay, So I don't recommend that. Right.

I think the weirdest thing I've ever mailed, though, not mailed those, like, pizzas I call, like, pizza. I've done this a lot of times, but call the pizza delivery place wherever the guy's at and, like, deliver like, 10 pizzas at once. Stuff like that.

Yeah. Just to get people's attention. Yeah. We're so good. Love it. What's something that having a team relieves you from?

It lets me, like, right off Click funnels. People always ask me, how do you keep up with the software? I'm like, I don't. I don't. I use it and I complain, and that's all I do. And then that team does everything. And so, like, I don't worry about that. And then, um, like, I only focus on, like, the part I like, which is the marketing. And, like, that's all I have to do. Like, I get to. I get to stay within my, like, unique ability and not have to, like, blend all the other things. And I think that's the key of, like. In fact, James P. Frill, if he was here, he quotes some famous old guy who said something that was really Cool. Um, but like the division of labor, something. So there's the quote. He can find it for us. But, like, basically, like, letting me be my unique ability and having every other person do their unique ability as opposed to other things. Like, Mandy, when, like, when she started coaching with us was really cool. Is she just focused on the coaching of it, Right? And then first I was like, okay, and then do this and this and this. And she struggled. Like, the administration wasn't very good. Melanie's amazing administration. So, like, how about Melanie help Mandy? Like, and like, now it just runs awesome. So it's like. And Melanie's like the most amazing person like that in the world. Like, so it's like everybody, like, be good in the unique ability where I used to try to, like, bring someone in a role and try to give them, like 30 things to do. Because I thought they should all be able to do 30 things where they did one thing in the unique building. Everything else just sucked. And I think. I think I did a podcast on this a while ago. But I think the reason is because as entrepreneurs, we start the business initially and we have to do all 30 things and we suck at most of them. But because, like, we just have so much brute force. Like, we have success and then we hire people, expect them to do 30 things like we did. And that's like the wrong way to look at it. It's like you bring someone into the one thing and be the best at that and take that piece away from you and they do a million times better. And then you can keep doing that. That's what the team gives me the ability to do now, is just focus on my unique ability and nothing else.

Love it. Okay, I reserved 32nd time slot for you to give a shameless plug to something you'd like to sell starting now.

Hey, everybody. Welcome to the pitch section of the decade. I would really like to sell.

I have nothing else to sell.

These guys.

What else do we have?

I kind of want to do. I got nothing, man. I don't even know. Oh, I know what we do. Okay. So you see this book? It's pretty cool. This book I'm not gonna sell, but we just wrote a book called Network Marketing Secrets for Mlmers and it's like exactly this thin. It's got cartoons like this in it.

It's so awesome.

So that's gonna go live in like a week and a half. So you guys should go buy that even if you're not in network marketing. Just to support me and to funnel hack me.

Awesome. Love it. How do they get it? Is there even a URL yet?

It will be@networkmarketingsecrets.com.

Go there. Okay. Dude, that was actually really good. Off the cusp like that. Well done. I should have given you a heads up. Okay, now I have reserved myself 30 seconds for a shameless plug.

Okay.

And mine's more rehearsed. And go. So all the time I get. People ask me literally all the time, dana, how do you sell a book for $2,000 when everybody else sells them for 20 bucks? How do you charge 20 grand for something that other people charge 500 for? How do you make so much money as a goat farmer with only four goats in your herd? Right? And I'm just like, dude, it's simple. It's the Dream 100. So if you haven't had a chance, if you have, if you don't know what the dream 100 is, go get Chet Holmes ultimate sales machine book. If you do and you're ready to just go hog wild in it and explode your business, then go get the Dream 100 book and ta da.

Where 100 book, Dana?

Dreaming underbook.com.

Okay, cool. Is it. What's the price on it? Is it still.

It's two grand. Well. And unless you find the secret link where you can get it free plus shipping, but dream100book.com forward/free, don't share it. Oh, boy. What's the biggest domino you tip over every day? Dang.

These are questions every day for me now. It's making sure that my team all has what they need to get done, what they're doing. Like, as I look into my role now, it's less of me doing things and more of me coaching people who are doing things. So it's making sure that, like, everyone has the ability to run in the morning so that they're not waiting on direction or. You know what I mean? And we have a lot of east coast people. So, like, before I go to bed at night, I try to make sure that, like, the east coast people have what they have. So when they wake up two hours before I do that, they can, like, start running. That's the biggest thing.

Awesome. That's great. I heard the Internet speed in Boise is capped at 1.5Mbps. Is that really true? If so, how can such a successful tech company be headquartered there?

Is that true, Melanie? Do you know?

I have no idea.

I have no idea. We do get angry, though, often at it. So that really true?

I have no idea. I'm in a much more rural area. So I just. Yeah, I doubt it. I just published my fifth earth shattering book for entrepreneurs and sellers. Should I keep writing more and put them on the shelf for a while to collect dust and do nothing at all with the hundreds of hours invested in them or start promoting and sell them? That's a jab at myself because you called me out in the last Mastermind for that.

No, I think what's funny though is I lost mastermind. Right. My big epiphany, too, of, like, focusing on the value ladder. And then all our creativity should be focused on the front end of the value ladder. Bring people in. Like, I've spent almost every day since then trying to get the rest of my value ladder in place. I've killed two businesses that both made over a million dollars a year because they didn't fit in the value ladder. And, like, so I took that to heart. I know. Hopefully you have as well. I think that's it. Like, you can keep creating stuff, but it's like, as long as there's the back end to support it.

Love it. The only other time I went to Orlando, Florida, my fiance ended up coming home pregnant. Should we put out a PSA to warn couples traveling there for funnel hacking live that there's something in the air down there? Did you hear Melanie's laugh?

Melanie's dying over there. Are we doing a wedding when we get down there this time too? Because it'd be the first time we got pregnant. Second time we got married.

I'm lobbering. I got people lobbying for right now. Yeah, it's gonna become a hashtag. Yeah. Okay, I'm just gonna skip to the good ones. I read about a story about a farmer who was visiting your house that tripped into your pool in the pitch black and fell flat out on your pool cover and nearly ripped it apart and scared all of your children in the process. Is that true?

It is so true. I wish the camera would have been rolling for that. It was amazing. We have a pool cover that's like the same color as the cement around it. It. So Danny goes and walks right to the pool covers. Like, my kids are like, ah, it was amazing.

Oh, man. Okay, finishing up here. Will you sell me Your domain name? Dream100secrets.com please? You're not even using it.

Do I own that one?

Yeah, you're not using it, though. I could use it.

I might be up for that. Definite maybe. Definite maybe.

Just these notes. Okay, well, I'm. I've exhausted all the good ones. So unless there's any good ones in the chat, everyone's just going crazy.

Everyone's just laughing at me.

Loving this. This is. This is amazing.

This is gorgeous. No good questions.

That's right. Unless you have anything for me. I mean.

Let me think. When are you launching the Super Funnel? Actually? So did I tell you what we called it inside our office now for us.

Well, this is gonna be good.

Well, which board is it on?

There it is.

This is called Project Mother Funnel. This is our Mother Funnel that sends people all the way up through our value ladder in the shortest period of time possible in the most exciting way possible, AKA Project Mother Funnel. My question for you, with your new value ladder and multiple front ends, when is your Project Motherfunnel all going live? I want to hold accountable. We got to cover up that wall. I know.

I wish I could show you through that wall. It's still there. I'm gonna say asap. How's that?

I love it. I'm getting this done by My birthday. March 8th. My birthday present to myself. Could you get yours done by March 8th?

I'll do it. And what's the bet then? Who has to do what? If you. That's how you motivate people. Money. Let's see.

Wedding or goats? Or both.

Yep.

Let's see. So you lose Dana. You get married at Funnel Hacking Live. He wants that, though.

Becca does it. That's the problem. I actually do.

Oh, yeah. They want a beach wedding. Sweet.

On the beach.

We can do it.

We could bring the beach to us.

I have sand. There's sand in Boise. We could bring it in the room. It'd be a pain.

How about you have to bring a goat to your office for a day if you don't hit yours. Okay. And I have to sleep with my goats for a night.

I would enjoy that, though.

That's not what kind of.

Yeah, there's different levels of that.

There we go. I have to. Hey, don't knock it till you try it. You guys. Jeez.

How about this? If you get the whole thing live by my birthday, I may be willing to sell you dream100secrets.com. If not, I'm launching a competitor product. I'm going to take you out. Oh, geez.

It's going to be a nasty smear campaign. Okay, deal. I take the deal.

That's awesome.

But what happens if you don't get it by March 8th? Oh, he will.

Go here for a day. Go for a day. I'm in on that.

Okay, that'd be actually a good episode, but all right. Thank you, guys. Appreciate you.

Thanks, Danny. You're awesome, man.

Have a great weekend. Yeah.

Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.