Beyond Survival: Mastering the Three Vital Elements of Business Prosperity

There's three things a business needs to be legit and to be a business. They need to book appointments for yourself, you need to close those appointments on your service and then you need to deliver the service. The most important one is getting clients like you guys. Grant Cardone fans. Grant Cardone is like this real estate guru and he started out doing marketing for car dealerships. Actually he was on Undercover Billionaire. It's the show that the Discovery Channel did. Basically he decides to start a marketing company, goes into the businesses around in Pueblo, Colorado, starts offering them advertising services. He doesn't even spend a second figuring out how he's going to fulfill the services and he just starts closing people on one year contracts. Like he's in there asking people, he's like, he's at a bank and he's like, he's like, hey, I'm going to start running all your social media. We're going to push you out there. You know, social media is important. You're going to spend about 120,000 a year, it's going to be 10,000amonth. We're going to handle everything for you. He gets the money, the bank signs up and then he starts thinking about how he's going to fulfill the service because now he's got the resources to do so. So if you don't have any clients coming in, if you don't have anyone interested, you're not going to be able to even think about fulfill filling the service. So it's not even really beneficial as much to get lost in those little things because the most important thing right now is just getting clients and showing, hey, we've got some money coming in. This is something people want, they're willing to pay for. Let me serve them and do a great job. Build a case study out of that and then we can start scaling from there.