Nate TilleyCo-Founder, ROAS · Direct Response Expert

Big businesses ALL do this. Every single time.

Name: Big businesses ALL do this. Every single time.
Uploaded: 2024-05-19T02:00:04+00:00
Duration: 38 s
Channel: Nate Tilley
Description: Speaker (Nate Tilley) argues that the companies that win focus relentlessly on business fundamentals and simple, repeatable processes rather than complex…

19 May 2024 · 1 min

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Speaker (Nate Tilley) argues that the companies that win focus relentlessly on business fundamentals and simple, repeatable processes rather than complex marketing funnels. A key competitive advantage is willingness to do unpopular, logistical work—specifically hiring a team to make outbound calls to cold opt-ins to book sales calls. The speaker contrasts these practical fundamentals with high-production marketing tactics (e.g., VSLs) and emphasizes that breakthrough outcomes require breakthrough effort.

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The businesses that do the best are the ones that do fundamentals every single time. They don't have all these extra crazy bells and whistles that us marketers love to obsess over. I have yet to see anybody that has the most complicated funnel that is crushing the real path. Moving forward is like just being willing to do things that other people aren't willing to do. And what people don't want to do is build a team of people that are going to do outbound calls to cold opt ins all day long to book them into calls to sell them an offer because it's a logistical nightmare. That's the thing that is going to give you an unfair advantage. I've tried to playing games that people aren't willing to play in like high production VSLs. In anything in life, if you want a breakthrough outcome, you have to put in a breakthrough result.